Airbnb’s Testing a ‘Kitchen Stocking’ Service that Lets Guests Place Instacart Orders Before Their Stay

Why It Matters

The service deepens Airbnb’s shift from pure lodging to a broader travel‑services ecosystem, unlocking new revenue streams and strengthening its competitive stance in the market.

Summary

Airbnb is piloting a kitchen‑stocking service with Instacart that lets guests order groceries through the Airbnb app up to three weeks before arrival. The trial, limited to Phoenix, Orlando and Los Angeles, pays hosts $25 for each fulfilled order and a $100 bonus for the first order. The offering expands Airbnb’s “Services” platform, which the company says could add $1 billion or more in annual revenue, and puts it in direct competition with travel marketplaces such as Booking.com and TripAdvisor.