Apple Halves Commissions for Mini App Makers

Why It Matters

The reduced commission makes mini‑app ecosystems more financially attractive, likely accelerating the growth of web‑based experiences inside native iOS apps and AI platforms. It also secures Apple’s commission revenue as user engagement shifts toward embedded mini‑apps, preserving its App Store business model.

Summary

Apple unveiled the Mini Apps Partner Program, slashing the commission on in‑app purchases for web‑based mini apps to 15% and requiring use of its Advanced Commerce and Declared Age Rating APIs. The program extends the 2017 App Review Guidelines for mini apps, mandating Apple’s IAP system and compliance with trust‑and‑safety tools. By offering a lower rate, Apple aims to attract developers of mini‑games, chatbots and AI‑driven experiences while still capturing revenue from these transactions. The move follows a reported 15% deal with Tencent for WeChat mini apps, signaling broader industry adoption.