Ghent-based startup Feedelity has raised €510,000 to support its next phase of growth, in an investment round backed by private investors including Gilles Mattelin and Jorn Vanysacker (Henchman), Wouter Fransoo (Delaware), Robbrecht Delrue (Smartendr), and the venture funds Newschool VC and Scalefund.

Processing a single customer review takes companies several minutes on average, and hospitality groups with multiple locations may need to manage large volumes of reviews each week. These are spread across platforms such as delivery apps, search engines, email and social media, making it difficult for customer support teams to keep up.

At the same time, customer feedback plays a critical role in purchasing decisions, with a significant share of consumers relying on reviews when choosing where to dine. Businesses that actively engage with feedback are therefore better positioned to encourage repeat visits.

To address this, Ghent-based entrepreneurs Martin Vander Ghinste (CEO), Achilles Demey (CTO) and Henri Coorevits (CPO) founded the feedback management platform Feedelity. The AI-powered solution centralises feedback from multiple channels, enables semi-automated responses and flags urgent or high-priority issues. It also aggregates review data to provide customer support teams and sales managers with clearer insights into customer behaviour.

Henri Coorevits said the platform allows for more personalised customer responses while reducing the workload for support teams, helping them focus on priority feedback and faster follow-up. He added:

What makes Feedelity unique is our ability to turn feedback into usable operational data for in-depth analysis. A restaurant chain recently discovered that wooden bowls did not resonate with part of its customers, even though they were more expensive. They were able to act on that insight immediately.

Since launching in March 2025, Feedelity has attracted established hospitality brands including Panos, Hawaiian Pokebowl and Pureto, and recently won the top prize at the pitch competition of startup festival Tectonic.

Looking ahead, the company plans to expand beyond hospitality into sectors such as multi-location retail and real estate, where feedback is widely collected but often underused.

The new funding will support team growth, further product development and expanded marketing efforts as Feedelity scales its platform.