How to Pick a Website Builder for Your Agency: I Asked 6 Experts

Why It Matters

The right choice accelerates delivery, improves client handover and differentiation, and mitigates long‑term operational and compliance risks as agencies compete on speed, customization and measurable results.

Summary

Six industry experts advise agencies to pick website builders that mirror agency workflows and scale with clients, highlighting features like multi‑site management, team collaboration, AI‑assisted design, performance optimization, multilingual support and exportable content. Vendors cited include Duda (hosting over 1 million active sites for 22,000 customers), Wix Studio, Elementor, Zip.ch and Webflow, with consensus that built‑in SEO, governance, staging, and integrations reduce fragmentation and costly migrations. The right choice accelerates delivery, improves client handover and differentiation, and mitigates long‑term operational and compliance risks as agencies compete on speed, customization and measurable results.