Spotify raises U.S. subscription price to $12.99 per month

By Ivan Mehta – TechCrunch – January 15 2026

Spotify raised prices for its subscription plan in the U.S. for the third time in three years, hiked the monthly plan from $11.99 per month to $12.99 per month. The company sent an email to its paid users notifying them of the new price, which is applicable from the next monthly billing cycle.

Image Credits: Spotify

“Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists,” the company said in a blog post.

In November 2025, the Financial Times reported that the audio platform is set to raise prices in the U.S. in the first quarter of 2026. According to the report, analysts from JPMorgan predicted that this hike could increase Spotify’s revenue by $500 million.

The company has made similar hikes in markets like the UK and Switzerland last year.

Spotify first hiked prices in the U.S. in 2023, going from $9.99 per month to $10.99 per month. In June 2024, it made another bump of $1 per month in the individual subscription plan.

The company has more than 281 million paid users worldwide, and 25 % of them are from North America, according to its Q3 2025 results.

Besides the U.S., Spotify is raising prices in Estonia and Latvia.

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About the author

Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal.

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