To Help Public Agencies Reduce Roadway Risk, Platform Combines Diverse Datasets

Why It Matters

Data‑driven safety tools give agencies actionable intelligence to curb road deaths, addressing the U.S. gap with peer high‑income nations.

Key Takeaways

• Safety Hub merges 50M+ telematics trips with crash records
• Platform adds demographic, land-use, economic data for richer insights
• Agencies can pinpoint pedestrian and cyclist high‑risk zones
• Tool evaluates effectiveness of safety interventions over time
• U.S. traffic death rate remains highest among high‑income nations

Pulse Analysis

The United States continues to grapple with a traffic‑fatality crisis, recording 36,640 deaths in 2025 despite a modest decline from the 2021 peak. Compared with 28 other high‑income economies, the U.S. death rate per 100,000 residents remains the highest, and pedestrian fatalities are roughly three times the median. Policymakers and transportation planners are therefore under pressure to adopt more sophisticated, evidence‑based approaches that go beyond traditional crash reports.

Enter Safety Hub, a joint effort by data‑focused firms Replica and Arity. By combining Arity’s real‑time telematics from over 50 million connected vehicles with government crash databases, and layering in Replica’s granular mobility, demographic, land‑use and economic indicators, the platform creates a multidimensional view of roadway risk. Users can run scenario analyses to identify hotspots for pedestrians and cyclists, simulate the effect of engineering changes, and monitor whether safety measures are delivering measurable reductions in incidents.

For public agencies, the value proposition is clear: a single, cloud‑based interface that turns disparate data streams into actionable insights. This capability not only streamlines the allocation of limited safety budgets but also supports transparent reporting to stakeholders. As municipalities increasingly adopt data‑centric strategies, platforms like Safety Hub could become a standard component of urban mobility planning, accelerating progress toward the national goal of halving traffic deaths by 2030.