Lenny Rachitsky
Ecosystem Is the Next Big Growth Channel
AI Summary
In this episode, Emily Kramer explains how the AI‑driven market has eroded traditional growth tactics and why companies now prioritize ecosystem strategies—leveraging partners, creators, communities, and integrations that already command audience trust. She defines the ecosystem flywheel, outlines its six core motions, and illustrates how fast‑growing firms like Supabase, Clay, and Lovable build credibility and distribution through these networks. Listeners gain a practical framework to shift from direct inbound/outbound approaches to a partner‑centric growth model suited for the AI‑saturated landscape.
Episode Description
How to stand out in a noisy landscape by leveraging partners who already have access and trust with your target audience
Show Notes
Ecosystem is the next big growth channel
Lenny Rachitsky – Nov 11, 2025
AI gave everyone speed – but that same speed flooded every distribution channel. Search traffic’s down, inboxes are overrun, and even virality is harder when everyone’s shipping quickly. In this episode, Emily Kramer reveals the strategy behind today’s breakout companies: ecosystem. Instead of going direct, win through partners, creators, communities, and integrations that already have your audience’s trust. If you’re still relying on the old playbook in an AI‑saturated world, this episode will help you rewire your strategy.
In this episode, you’ll learn:
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Why classic inbound, outbound, virality, events, and lifecycle are weakening in the AI era
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What an ecosystem flywheel is and how it compounds credibility and distribution
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The six most common ecosystem motions
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How fast‑growing teams such as Supabase, Clay, Lovable, and more are using an ecosystem strategy
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How to … (continues)
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