How This CEO Turned 25,000 Hours of Sales Calls Into a Self-Learning Go-to-Market Engine | Matt Britton (Suzy)
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Lenny Rachitsky

How This CEO Turned 25,000 Hours of Sales Calls Into a Self-Learning Go-to-Market Engine | Matt Britton (Suzy)

Lenny Rachitsky•Nov 10, 2025

AI Summary

In this episode, Suzy CEO Matt Britton explains how he transformed 25,000 hours of sales call data into a self‑learning go‑to‑market engine using trigger‑based Zapier automations, LLM‑generated summaries, sentiment scores, and keyword extraction. He demonstrates practical techniques for quantifying sentiment to predict churn, delivering automated coaching feedback, creating follow‑up emails, and even generating privacy‑compliant blog content from call transcripts. Britton stresses that CEOs should get hands‑on with AI workflows rather than delegating to engineers, leveraging tools like Browse AI, Google Sheets, and Slack for real‑time insights. Listeners walk away with a systematic, no‑code blueprint for turning raw conversation data into actionable sales and marketing intelligence.

Episode Description

Watch now | 🎙️ Learn how a non-technical CEO built a comprehensive AI workflow that transforms customer call transcripts into actionable intelligence, marketing assets, and predictive insights

Show Notes

How this CEO turned 25,000 hours of sales calls into a self‑learning go‑to‑market engine | Matt Britton (Suzy)

Claire Vo – Nov 10 2025

Watch or listen now:

  • YouTube: https://youtu.be/gE0ShFMArsI

  • Spotify: https://open.spotify.com/show/4aRP2XSavdtrLG5FZoonOK

  • Apple Podcasts: https://podcasts.apple.com/us/podcast/how-i-ai/id1809663079

Brought to you by:

  • Brex – The intelligent finance platform built for founders

  • Zapier – The most connected AI orchestration platform

About the guest

Matt Britton is the founder and CEO of Suzy, a consumer‑insights platform that has raised over $100 million in venture capital and works with top brands such as Coca‑Cola, Google, Procter & Gamble, and Nike. He is the bestselling author of YouthNation and Generation AI. In this episode Matt shows how, without any coding background, he built a comprehensive AI workflow that turns customer‑call transcripts into summaries, sentiment scores, coaching feedback, follow‑up emails, SEO‑optimized blog posts, and more.

What you’ll learn

  1. How to build a trigger‑based workflow that automatically scrapes and processes customer call transcripts from platforms like Gong.

  2. A systematic approach to quantifying customer sentiment on a 1‑10 scale that is highly predictive of churn and upsell opportunities.

  3. How to create an automated coaching system that provides personalized feedback to sales reps after every customer interaction.

  4. A workflow for extracting keywords from customer conversations to inform Google‑Ads campaigns without manual effort.

  5. Techniques for automatically generating privacy‑compliant blog content from customer calls that drives organic traffic and paid‑search performance.

  6. Why CEOs and executives need to build AI skills firsthand rather than delegating implementation to engineering teams.

  7. How to use Google Sheets as structured databases for AI lookups and enrichment within automated workflows.

Where to find Matt Britton

  • LinkedIn: https://linkedin.com/in/mattbbritton

  • Instagram: https://www.instagram.com/mattbrittonnyc/

  • Company: https://www.suzy.com/

Where to find Claire Vo

  • ChatPRD: https://www.chatprd.ai/

  • Website: https://clairevo.com/

  • LinkedIn: https://www.linkedin.com/in/clairevo/

  • X (Twitter): https://x.com/clairevo

In this episode we cover

  • 00:00 – Introduction to Matt Britton

  • 02:36 – Why Zapier became the backbone of Matt’s AI automations

  • 04:17 – Identifying your core business problem

  • 09:02 – Building the initial trigger automation with Browse AI

  • 13:42 – The value of CEOs getting hands‑on with building

  • 14:00 – Scraping and processing call transcripts

  • 20:14 – Using LLMs to generate call summaries and sentiment scores

  • 23:25 – Creating a Slack channel for real‑time call insights

  • 26:17 – Extracting keywords for Google Ads campaigns

  • 28:35 – Building an AI coach for sales and customer‑success teams

  • 29:48 – Creating a follow‑up email writer for post‑call communication

  • 35:25 – Generating redacted blog content from customer conversations

  • 37:51 – How this approach changes team‑building and hiring priorities

  • 40:19 – Matt’s prompting techniques and final thoughts

Tools referenced

  • Zapier – https://zapier.com/

  • Gong – https://www.gong.io/

  • Browse AI – https://www.browse.ai/

  • ChatGPT – https://chat.openai.com/

Other references

  • Qualtrics – https://www.qualtrics.com/

  • SurveyMonkey – https://www.surveymonkey.com/

  • Slack – https://slack.com/

  • Google Sheets – https://www.google.com/sheets/about/

Production and marketing: https://penname.co/

Sponsorship inquiries: [email protected]

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