Watch now | 🎙️ Google’s AI product lead shares her end-to-end workflow for using AI to conduct market research, generate PRDs, build interactive prototypes, and create compelling videos that sell your vision

“PMs who use AI will replace those who don’t”: Google’s AI product lead on the new PM toolkit

by Claire Vo

December 1, 2025

Overview

Marily Nika, AI Product Lead at Google and founder of the AI Product Academy, demonstrates how product managers can leverage AI tools to dramatically accelerate their workflow. Using a smart‑fridge concept as an example, she walks through an end‑to‑end process: user research with Reddit debates, generating PRDs with custom GPTs, prototyping with v0, and creating stakeholder‑ready video mockups using Flow and Sora. She shows how “tool hopping” between specialized AI applications creates a powerful workflow that transforms traditional PM processes and enables more compelling product storytelling.

What you’ll learn

1. User research with Perplexity – Use the “discussions and opinions” filter to mine Reddit for insights and create pro/con agent debates that reveal product‑market‑fit requirements.

2. PRD creation – Transform market research into comprehensive product requirement documents using custom GPTs that preserve your personal voice and style.

3. Interactive prototyping – Turn PRDs into interactive prototypes with v0.dev, making your product vision tangible for stakeholders.

4. Persuasive product videos – Generate product videos with Flow and Sora that communicate your vision more effectively than traditional presentations.

5. Tool hopping – Combine specialized AI applications to build a more powerful workflow than relying on a single tool.

6. AI judging with NotebookLM – Use NotebookLM as an interactive judge for product demos and pitch competitions.

Where to find Marily Nika

• LinkedIn: https://www.linkedin.com/in/marilynika/

• Website: https://www.marilynika.me/

• Substack: https://marily.substack.com/

• AI Product Management Bootcamp & Certification (AI Product Academy): https://maven.com/marily-nika/ai-pm-bootcamp?promoCode=MAVEN100

Where to find Claire Vo

• ChatPRD: https://www.chatprd.ai/

• Website: https://clairevo.com/

• LinkedIn: https://www.linkedin.com/in/clairevo/

• X (Twitter): https://x.com/clairevo

Episode outline (timestamps)

• 00:00 – Introduction to Marily Nika

• 02:54 – Smart‑fridge use‑case inspiration

• 06:15 – Using Perplexity to mine Reddit for user research

• 11:19 – Creating a comprehensive PRD with ChatGPT

• 13:40 – Building an interactive prototype with v0

• 16:20 – Using prototypes as stakeholder‑influence tools in product reviews

• 21:30 – Generating product videos with Flow and Sora

• 30:17 – Full 20‑minute product workflow, from research to video

• 32:06 – Using NotebookLM as an AI judge for product demo days

• 37:38 – What to do when AI tools aren’t giving you what you want

Tools referenced

• Perplexity: https://www.perplexity.ai/

• ChatGPT: https://chat.openai.com/

• v0: https://v0.dev/

• Flow (Google Labs): https://labs.google/flow/about

• Sora: https://openai.com/sora

• NotebookLM: https://notebooklm.google/

Additional references

• AI Product Management Bootcamp: https://maven.com/lenny/ai-product-management

• Lenny’s List on Maven: https://maven.com/lenny

Production and marketing by https://penname.co/. For sponsorship inquiries, email the address provided in the original post.