Product-Led Growth Explained: The 4 Pillars That Drive Real SaaS Growth

Original Description

What does it actually take to build a Product-Led Growth company that scales without hiring salespeople? Asia Orangio shares the framework her team has validated across hundreds of SaaS companies.

In this session, Asia Orangio breaks down the three foundational pillars that separate PLG companies that scale from those that plateau. After working with bootstrapped and early-stage SaaS founders for years, she's identified the patterns that consistently lead to sustainable growth without traditional sales teams.

Recorded live at MicroConf Atlanta 2024, the talk focuses on the strategic decisions and tactical changes that move the needle—not generic PLG theory.

What's covered:

· The three pillars every successful PLG company builds on

· Why most "self-serve" funnels fail to convert (and how to fix them)

· Pricing experiments that reveal what customers actually value

· Retention strategies beyond generic onboarding checklists

· How to identify and expand revenue from existing customers

· Real examples: Slack's path to billions before hiring sales

Questions the talk answers:

· How do you structure pricing when customers have different goals

· What makes someone convert from trial to paid customer

· Which acquisition channels work without a sales team

· When should you actually consider hiring salespeople

· How to use MaxDiff surveys and Jobs-to-be-Done research for pricing decisions

This is a practical session built on real company data. Asia shares specific tactics her clients have used to improve trial conversion, reduce churn, and increase expansion revenue—including research methods you can run this week.

This talk is most useful for SaaS founders, product leaders, and growth teams building companies in the $100K-$5M ARR range who want sustainable growth without scaling a sales org.