SaaStr AI Day Streaming Live: How the AI Era Has Impacted Sales and Marketing with Snowflake

Why It Matters

Their playbook shows how enterprises can convert AI hype into measurable go-to-market gains: leadership and governance unlock safe, scalable AI that accelerates sales and marketing while reducing operational and compliance risk.

Summary

Snowflake veterans Chris and Denise told SaaStr AI Day that successful AI adoption in sales and marketing hinges on culture, executive sponsorship and close collaboration between functions. They urged combining bottom-up experimentation with a CEO-level mandate, running targeted quick wins while investing in long-term product and experience changes, and avoiding chaotic, duplicative pilots. Snowflake has institutionalized these practices with an internal AI council and quarterly ‘AI day’ while emphasizing centralized, governed data storage as the foundation for enterprise AI. Protecting sensitive data and integrating AI into core workflows were presented as essential to scaling value.

Original Description

We're streaming live all day! Schedule: https://www.saastraiday.com/