SaaStr overhauled its customer‑engagement workflow by deploying multiple AI agents after a failed pilot with a single agent. The company partnered with vendors such as Qualified and Adelphi to replace an outdated website contact form and unreliable sales round‑robin process, automating sponsor and ticket requests. The new agents, built on a horizontal, self‑ingesting architecture that requires minimal training, now handle inquiries instantly and consistently. The shift, learned and prototyped on Replit, allowed SaaStr to scale its small internal team while delivering a smoother, faster user experience.
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