So... I Built My Own Web Analytics SaaS

Why It Matters

Privacy‑first analytics are becoming a competitive differentiator, and a low‑friction solution could shift spend away from entrenched platforms like Google Analytics.

Key Takeaways

• New SaaS claims privacy‑first web analytics without cookies
• Offers real‑time visitor maps and customer journey visualization
• Promises revenue attribution to marketing channels in minutes
• Highlights 14‑day free trial and three‑minute setup promise
• Satirical tone suggests skepticism about effectiveness and adoption

Summary

The video is a tongue‑in‑cheek pitch for a self‑built web‑analytics SaaS that positions itself as a privacy‑centric alternative to Google Analytics.

The product claims to operate without cookies, delivering visitor counts, retention metrics, real‑time geographic maps, and a full customer‑journey view. It also promises to overlay revenue data on the funnel, automatically attributing sales to the most effective marketing channel, all within a three‑minute setup.

Key lines such as “We don’t use a cookie,” “It only takes 3 minutes to set up,” and the absurd reference to “Angela Merkel is happy” underscore the promotional hype and the satirical tone of the demo.

If the claims hold, the tool could appeal to firms seeking GDPR‑compliant analytics, but the exaggerated messaging hints at skepticism about its practicality and market traction.

Original Description

483 days ago, I built my own web analytics out of frustration.

I was using Plausible and loved its simplicity, but I felt stuck. Pageviews are nice, but they don’t tell you what makes money.

So I built my dream tool: connect Stripe to traffic, and see where revenue actually comes from, so I can double down.

Almost nobody cared.

It took 120 days to reach $1k MRR.

But it didn't mind. I was having fun.

I shipped 117,869 lines of code to build features I needed myself.

My only KPI was (and still is) features shipped.

Slowly, word of mouth kicked in, and the SaaS started growing on its own.

16 months later:

- $17K MRR

- 983 paying customers

- 1.1B pageviews tracked

I wanted to quit many times. I’m competing with giants and VC-backed startups, in an overcrowded market, for a vitamin product.

What changed everything was niching down: building ultra-specific features for my own problems and hoping others had the same ones.

I don’t really do marketing. Most users come from word of mouth.

But today is special. I never truly launched DataFast, so I made this video to finally do it. Hope you like it!

→ https://datafa.st/