This AI Agent Is My New Marketing Department (AgentKit + FeedHive MCP)
•October 23, 2025
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Why It Matters
This setup lets small teams and solo founders scale timely thought‑leadership with minimal manual effort, accelerating audience growth and sales while reducing the risk of low‑quality, obviously AI‑generated content. It demonstrates a practical, composable approach to automating end‑to‑end social marketing workflows that can shift competitive dynamics for content-driven businesses.
Summary
Creator Simon Hardburg demonstrates a workflow that combines OpenAI’s Agent Builder with FeedHive’s MCP to automate social-media news scouting, reporting, and brand‑aligned post generation. He builds a multi-agent pipeline: a ‘scout’ that finds headlines, a ‘reporter’ that researches and sources images, an approval checkpoint, and an agent that sends prompts to FeedHive which uses a generated brand brief and GPT-5 to ghostwrite posts. The system produces draft posts in the creator’s voice ready for scheduling or immediate publishing, aiming to make the user first to break or comment on relevant stories. Hardburg stresses brand tuning and quality loops to avoid generic AI content and preserve authenticity.
Original Description
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Tools:
- FeedHive (https://www.feedhive.com)
- OpenAI Agent Builder (https://platform.openai.com)
- Lovable (https://lovable.dev)
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