Why I Use This CRM for My Small Business

Why It Matters

Small businesses can streamline sales, project work and lead capture in one lower-cost platform, cutting time spent toggling apps and avoiding expensive add-ons common in enterprise-focused CRMs. That can improve response times, organization and operational efficiency for resource-constrained teams.

Summary

The creator recounts an 11-year CRM journey—starting with Nimble, then HubSpot—and says those tools either overcomplicated workflows or pushed costly add-ons. He now uses Begin (by Zoho), praising its clean interface, customizable pipeline views, built-in lead capture forms, simple automations, and the ability to manage projects inside the CRM. Begin also links to email and common apps like QuickBooks, Google, Mailchimp and WhatsApp, reducing app switching. The presenter recommends Begin for small teams under 10 for its feature set and ease of use without enterprise pricing.

Original Description

Most CRM software is too complex, expensive, and isn't built for small business. So which CRM will help you to organize contacts, manage projects, and automate your workflow? In this video, Scott Friesen shows you the CRM system that he actually uses to run his business.

Start using Bigin for free: https://www.bigin.com/

SIMPLIFY YOUR TOOLS

✅ One Simple System (Free Guide) - https://simpletivity.com/guide

🌐 Simpletivity Website - https://simpletivity.com/

CONNECT WITH SCOTT

📧 Subscribe to the Simpletivity newsletter - https://simpletivity.com/newsletter

▶️ YouTube - https://youtube.com/@Simpletivity

🤝 LinkedIn - https://linkedin.com/in/scottdfriesen/

FAVORITE APPS

💻 Recommended Tools - https://simpletivity.com/tools

📝 Form Builder - https://link.jotform.com/scott-friesen-SAOe2pxvLy

00:00 My CRM Journey

02:00 Why I Chose Bigin

03:30 Managing Sales Pipelines

04:19 CRM Project Management

05:24 Built-In Lead Forms

06:31 Easy Workflow Automation

07:26 CRM Integrations

ABOUT SIMPLETIVITY

Most business owners feel overwhelmed because they're using too many apps and their tools are all over the place.

Scott Friesen helps them organize everything into one simple system, so they stop wasting time and take back control.

#simpletivity #crm #crmsoftware