Contractor's Guide to Selling | In-Home Sales Flow

Why It Matters

For contractors, a disciplined in-home sales flow translates directly into higher close rates, clearer value propositions and stronger customer trust, driving revenue and operational consistency. Implementing these steps lets firms tailor pricing and messaging to homeowner needs, improving conversion and lifetime value.

Summary

The video presents a nine-step in-home sales process for contractors selling to homeowners, covering pre-appointment confirmations, professional greeting and entry, detailed discovery questioning, on-site inspection, and reporting to set up a tailored proposal. The host emphasizes small behavioral details (parking, shoe removal, thin-slicing) that build credibility, and illustrates how discovery questions inform repositioning of offers using pest control, HVAC and windows as examples. He argues that a repeatable, industry-agnostic process—backed by client experience—significantly improves outcomes and offers a downloadable cheat sheet for implementation. The presenter cites studies claiming that simply adopting a sales process can increase sales by up to 37%.

Original Description

In this webinar, I'll walk you through my battle-tested 'In-Home Sales Flow" for residential contractors in trades like HVAC, plumbing, electrical, landscaping, roofing, installers and remodelers.

I teach you to ditch the outdated "show up and quote" method

and embrace my Universal Sales Formula based on empathy, education, and empowerment

If you don't have a sales process, I have one for you. It's a practical roadmap guiding you from the initial doorstep greeting to confidently closing more sales

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#sellingforcontractors #salesafterdark #salestips #salestraining