Questex Used AI Agents to Close $1 Million in 90 Days
Questex, a B2B media and events firm, piloted two AI sales agents—Alice for outbound prospecting and Julian for inbound lead handling—over three months, generating over $1 million each in pipeline and closed revenue. Julian’s two‑minute call response boosted inbound meeting conversion from 30% to 37%, attributing $1.056 million in closed deals. The AI tools also cut video production time to 24 hours at a $2,000 cost, enabling portfolio‑wide scaling. Questex positions AI as a force multiplier that automates repetitive tasks while humans retain the closing role.
What a Real Microsoft Copilot Training Curriculum for Sales and Marketing Actually Looks Like
Pam Didner reveals that most Microsoft Copilot rollouts for sales and marketing stall at 10‑20% adoption because training is generic and feature‑focused. She built a 10‑module, three‑level curriculum that ties Copilot directly to real B2B use cases such as campaign...
I Earned $500k when AI Replaced My Managers
Chandler Bolt, CEO of SelfPublishing.com, built an AI‑driven sales‑management system that generated an extra $500,000 in revenue in its first month. The tool, created for roughly $12,000 with a $6,000 monthly operating cost, automatically grades every sales call against a...
Using Orchestrated Serendipity Allowed One Brand to Improve Its Conversion Rate by 15% – Interview with Gregg Johnson of Invoca
Gregg Johnson, CEO of Invoca, discussed on the Punk CX podcast how linking pre‑purchase digital intent data to live agents—what he calls "orchestrated serendipity"— drove a 15% lift in conversion for a brand. He emphasized that the acquisition moment is...
How I Booked 52 New Executive Meetings in 10 Days
A sales leader booked 52 executive meetings in just 10 days without a new product launch or a massive budget. By dramatically expanding targeted contacts, crafting AI‑generated, problem‑solving messages, and maintaining a relentless cadence, the team turned a raw idea...
Mark Stephen McCollum: From Store Floors to Systems
Mark Stephen McCollum, a veteran of automotive retail, rose from dealership floor roles to senior leadership positions, including market president at AutoNation overseeing 22 franchises and $1.5 billion in revenue. After three decades spotting recurring operational bottlenecks, he founded Automotive IntelliQence...
The Best Sales Tactic to Make a Ton of Money
The article contends that most sales struggles stem from buyers doubting the seller’s intent, not from a lack of persuasion. It pinpoints perceived alignment as the core issue, noting that buyers silently ask whether a decision benefits them or the...
Introducing the MLS Channel Field Guide From Giant Steps
Giant Steps Advisors announced the MLS Channel Field Guide, a new resource for proptech companies targeting the multiple listing service (MLS) distribution channel. The guide distills decades of the firm’s experience navigating the MLS’s notoriously slow, complex, and hard‑to‑reach ecosystem....
Land & Expand: Why Most Fail
The article dissects the popular "land and expand" sales model, noting that while it promises quick wins with small initial deals, most teams stumble when trying to grow those accounts. Failures stem from poor handoffs, lack of systematic account planning,...
Capturing Your Invisible Market (Goodfit eBook)
GoodFit’s new 31‑page eBook reveals that B2B firms routinely miss 60% of their addressable market because CRM data is largely inaccurate. On average, 70% of accounts in a CRM never correspond to actual buyers, and market definitions rely on outdated...
7 Lead Enrichment Data Points Every SDR Should Know Before Reaching Out
The post outlines seven high‑impact lead enrichment data points that sales development reps (SDRs) should use before outreach, ranging from recent funding activity to the timing of each signal. It argues that relying only on name and company yields generic,...
How to Turn What You've Already Built Into a Sales-Closing Content Library that Works for You 24/7
The post teaches sales professionals how to convert existing masterclasses, trainings, and internal documents into a 24/7 sales‑closing content library. It outlines four critical elements that turn interested prospects into ready buyers and explains how to address audience beliefs before...
The Business Data that Changes How You Think About Egypt
The Egyptian B2B marketplace attracted 210,900 documented buyer searches between April 2025 and April 2026, according to ThruHQ’s first verified directory. U.S. buyers generated 40% of the traffic, making the United States the single largest source market, while digital marketing...
This ONE Practice Could Add 6 Figures to Your Business This Year
Customer acquisition costs have jumped about 60% in the last two years, prompting many small businesses to chase new leads despite diminishing returns. The article argues that the real growth engine lies in systematically re‑engaging existing contacts—past clients, webinar attendees,...
The AI Voice Agent Stack That Books Calls and Closes Deals — Without a Sales Team
AI voice agents now handle inbound leads by introducing themselves, qualifying prospects, and booking calendar slots in real time, all without human sales reps. The lean stack—Vapi or Bland for calling, GPT‑4o or Gemini for language, Calendly/Cal.com for scheduling, HubSpot...