The Google Search of AI Agents? Fetch Launches ASI:One and Business Tier for New Era of Non-Human Web

Why It Matters

By supplying the trust, discovery and orchestration infrastructure needed for interoperable AI agents, Fetch could accelerate the shift from chat‑based assistants to autonomous agents that complete end‑to‑end consumer transactions, reshaping how brands engage digitally and opening a new market for agent‑driven commerce.

Summary

Fetch AI announced a trio of products—ASI:One, Fetch Business, and Agentverse—aimed at building an "Agentic Web" where personal AI assistants can securely coordinate with verified brand agents to execute multi‑step transactions. ASI:One serves as an orchestration layer that stores user preferences in personal knowledge graphs and routes tasks to appropriate agents, moving beyond recommendation‑only LLMs. Fetch Business provides a verification and low‑code creation portal that lets companies claim unique agent handles, similar to domain registration, to assure trust and portability across platforms. Agentverse functions as an open, cloud‑agnostic directory of over two million agents, offering discovery, metadata, and payment integration to enable instant, cross‑ecosystem agent interactions.