
Consolidating digital, data and technology leadership accelerates Lion’s ability to turn tech investments into competitive advantage in the fast‑moving beverage sector.
The departure of Ram Kalyanasundaram, Lion’s group technology and digital transformation director, marks a pivotal moment for the Australian beverage giant. After nearly 15 years, Kalyanasundaram will hand the reins to Robb Simpson, currently overseeing digital and data, who will now also command the technology function. Lion’s board framed the move as a consolidation of digital, data, AI and technology under a single leader, echoing a broader industry shift toward integrated tech‑strategy teams. By aligning these capabilities, the company aims to accelerate decision‑making and extract greater value from its recent technology investments.
During Kalyanasundaram’s tenure, Lion undertook an aggressive modernization program. Over 500 legacy applications were decommissioned, freeing resources and reducing technical debt. A cloud‑first approach was adopted, with critical workloads migrated to public platforms and additional migration, development, and cyber‑security work outsourced to Tata Consulting Services. The firm also piloted generative AI within IT support, cutting ticket resolution times, and launched a self‑service portal and mobile app that centralize HR, finance, risk, and IT services for staff. These initiatives have built a flexible, data‑rich foundation for future growth.
The transition to a single digital‑technology leader positions Lion to capitalize on its newly built infrastructure. With a unified roadmap, the company can more effectively leverage AI analytics, streamline product innovation, and enhance supply‑chain visibility—critical factors in the competitive beverage market. Industry observers note that such consolidation often yields faster time‑to‑market for digital products and stronger cybersecurity postures. As Lion continues to outsource specialized functions while retaining strategic control, it exemplifies a hybrid model that many mid‑size enterprises are adopting to stay agile without over‑investing in in‑house talent.
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