Havas Red Appoints Erin Sing to Executive Director, Melbourne Role
•February 16, 2026
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Why It Matters
Sing’s client‑side perspective strengthens Havas Red’s strategic depth, positioning the agency to win bigger accounts and deepen integrated service delivery across Australia’s fast‑growing brand market.
Key Takeaways
- •Erin Sing brings 16 years communications experience.
- •Melbourne team grew to over 20 staff.
- •Havas Red expands integrated services across PR, digital, experiential.
- •New leadership aims to win larger market share.
- •Agency backs major Melbourne sports and cultural events.
Pulse Analysis
Erin Sing’s appointment signals a strategic shift for Havas Red as it consolidates its Melbourne foothold. With a background that blends corporate communications, public affairs and agency entrepreneurship, Sing adds a client‑centric lens that can translate commercial pressures into agency‑wide solutions. Her leadership arrives at a time when the Melbourne office has already scaled its talent pool and secured high‑profile accounts, positioning the firm to leverage its integrated model—spanning earned media, influencer collaborations, and experiential activations—across a broader client base.
The Australian communications market is increasingly favoring agencies that can deliver seamless, cross‑channel campaigns. Brands are seeking partners who understand both the creative and commercial dimensions of storytelling, especially in sectors like automotive, beauty and health where Havas Red already holds strong relationships. By uniting PR, social, content and digital under one roof, the agency can offer data‑driven insights and agile execution, differentiating itself from siloed competitors. This integrated approach aligns with the rising demand for measurable earned media outcomes and real‑time audience engagement.
Looking ahead, Sing’s client‑side experience is expected to deepen agency‑client partnerships, fostering trust and strategic alignment. As Havas Red continues to tap into Melbourne’s sporting and cultural events—such as the AFL Grand Final and Melbourne Cup—it can amplify brand narratives through high‑visibility activations. The leadership addition also complements recent hires in Brisbane, suggesting a coordinated national growth strategy. In a market where agility and integrated thinking are paramount, Havas Red’s expanded leadership team positions it to capture larger market share and drive sustained revenue growth.
Havas Red appoints Erin Sing to Executive Director, Melbourne role
Global communications agency Havas Red has expanded its Australian leadership team with the appointment of Erin Sing as Executive Director, Melbourne, following a year of significant local market wins, award-winning campaigns across consumer, corporate and health sectors, and the establishment of a new Havas Village in Richmond.
Sing will be responsible for driving the growth and vision of Havas Red’s Melbourne office person Melbourne team strengthen the agency’s integrated national offering across PR, social, influencer and creators, content, digital and experiential, working closely with Australian leadership and specialist teams in Sydney, Brisbane and around the world.
Sing brings more than 16 years of in-house and agency experience across corporate communications, public relations, public affairs and marketing. Most recently, she held senior roles in external communications and public affairs at Mars Australia and New Zealand, and corporate affairs at Australian FMCG company, Kinrise, following a successful run as co-founder of Melbourne-based PR & marketing agency, Modern Currency.
Havas Red Australia CEO Shane Russell said the agency’s scale and diverse set of capabilities was striking a chord with Melbourne brands: “While Havas Red has enjoyed a long and successful history in Melbourne, the past year has been intentionally transformational. Melbourne is home to an outstanding Havas Red team and agency Village, several of our largest, longest-tenured client partnerships, and a slew of newly won clients that are looking to take larger market share. Now is the right time to accelerate our ambitions and we’re thrilled to have Erin at the helm.
“Clients are looking for dynamic agency partners – those with the strategic capability to understand perspectives from both sides of the fence, and across a multitude of verticals and capabilities. Erin brings those unique perspectives and experience to the table for our clients and growing Melbourne team, which has increased to more than 20 people this past year.”
Sing said Havas Red’s integrated model and challenger spirit uniquely positioned the agency within Melbourne’s diverse corporate and consumer brand landscape: “Havas Red has a clear point of view on the role of earned, a strong mix of clients and a collaborative culture that encourages integrated thinking and outcomes. The Melbourne team had a very positive 2025 and this year is shaping up even stronger. I’m excited to help shape the next chapter as we continue to broaden the work we deliver.
“Having most recently worked client side, I can bring a level of strategic and commercial understanding of client expectations, operations, and pressures, and translate that into a stronger agency-client partnership.”
While Havas Red operates with a national offering and structure with 90+ staff across Sydney, Melbourne, Brisbane and Hobart, its Melbourne-based clients include Toyota Motor Corporation Australia (Toyota and Lexus brands), L’Oreal, Tangerine, Make-A-Wish, Siemen’s Healthineers, Village Roadshow, Findex, Thermomix, UCB, Chiesi, and others across consumer, healthcare and corporate.
Havas Red is tapped into many of Melbourne’s significant sporting and cultural events, helping brands activate ambassadors, influencers, media, celebrities and events at Melbourne Cup Carnival, AFL Grand Final, the NBL and A-League.
Sing is the latest leadership addition at Havas Red, following the appointment of Nicole Streete as Executive Director, Brisbane in October 2025.
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