Honeycomb Strategy Promotes Jason Morris as Head of Client Service
•February 16, 2026
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Why It Matters
By eliminating silos between quant and qual functions, Honeycomb can deliver quicker, deeper insights, meeting brands’ growing need for behaviour‑driven decision making.
Key Takeaways
- •Jason Morris now leads unified client services.
- •Quant and qual teams merged under single leadership.
- •Behavioural science becomes agency-wide methodology.
- •Faster, integrated research solutions for complex client challenges.
- •New Digital Insights Series on Subscription Friction upcoming.
Pulse Analysis
Behavioural science has become a cornerstone of modern market research, offering brands a lens to understand not just what consumers say, but what they actually do. Agencies worldwide are shifting from siloed quantitative surveys and qualitative focus groups toward integrated approaches that combine statistical rigor with psychological insight. This evolution is driven by faster product cycles, heightened competition, and the need for actionable intelligence that can be acted upon in real time.
Honeycomb Strategy’s promotion of Jason Morris reflects this industry momentum. By placing a single executive over both quantitative and qualitative capabilities, the firm aims to streamline project workflows, reduce handoff delays, and embed a behavioural perspective at every stage of research design. Morris’s background in strategy and his experience on both agency and client sides position him to bridge methodological gaps, ensuring that data collection, analysis, and recommendation phases are tightly aligned. The agency’s recent accolades—Campaign’s Research Agency of the Year (Silver) and B Corp certification—underscore its credibility and commitment to ethical, science‑based insights.
For clients, the integrated model promises faster time‑to‑insight without sacrificing depth, a critical advantage as brands confront complex challenges like subscription friction and loyalty erosion. Honeycomb’s upcoming Digital Insights Series on Subscription Friction will further showcase its thought leadership, providing actionable frameworks grounded in behavioural theory. As the market continues to prioritize speed, relevance, and ethical research practices, Honeycomb’s unified client service structure positions it to capture a larger share of the behaviourally driven research spend.
Honeycomb Strategy promotes Jason Morris as Head of Client Service
Melbourne-based behavioural science and market research agency Honeycomb Strategy has appointed Jason Morris to the newly created role of Head of Client Service, a strategic move that unifies the agency’s quantitative and qualitative teams under integrated leadership as demand for behaviourally led research accelerates.
The appointment caps a milestone year for Honeycomb Strategy. The agency was named Campaign’s Research Agency of the Year (Silver) in 2025, celebrated one year of B Corp certification, and released its second self-funded Digital Insights Series report, The Science of Loyalty: From Situationship to Relationship – cementing its reputation as a leader at the intersection of behavioural science and market research.
Now, with Morris leading a unified client services function, Honeycomb Strategy is sharpening its delivery model to match the pace and complexity clients increasingly demand.
Morris joined Honeycomb Strategy in 2022 as Strategy Director and was previously Honeycomb Strategy’s Head of Quantitative Strategy, bringing extensive experience from both agency and client-side roles. In his new position, he will be responsible for enhancing collaboration across disciplines while maintaining the deep specialist expertise Honeycomb Strategy is known for.
Honeycomb Strategy Managing Director, John Bevitt says the new structure reflects the agency’s commitment to staying ahead of what clients need: “Over the past year, we have invested in training our entire team on behavioural science principles, ensuring every researcher, across every project, applies a behavioural lens from design through to delivery. This is not a bolt-on capability, it is the foundation of how Honeycomb Strategy works: revealing what people actually do and why, not just what they say.
“Behavioural science is the lens our entire team now works through – it’s not a specialism sitting in a corner, it’s how we think. Bringing quant and qual under unified leadership means clients get integrated, behaviourally-grounded solutions delivered faster. No handoffs, no silos, just sharper answers to harder questions.”
Honeycomb’s enhanced client delivery model responds to a clear market shift: brands need research partners who move quickly without sacrificing specialist depth and who can solve complex challenges by seamlessly integrating behavioural science with both quantitative and qualitative methodologies. By bringing both disciplines under one leadership structure, Honeycomb Strategy eliminates delays, creates end-to-end project visibility, and delivers faster, more cohesive solutions.
Commenting on his new role, Morris says: “I’m excited to lead our teams through this evolution. The opportunity to oversee both quantitative and qualitative capabilities allows us to think more holistically about client challenges and deliver integrated solutions that drive real business impact. Understanding human behaviour is essential for improving business decisions, and this structure positions us to do that more effectively than ever.”
The agency’s next iteration of the Digital Insights Series, Subscription Friction, is set for release next quarter, continuing Honeycomb Strategy’s investment in original, behaviourally-grounded thought leadership.
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