On the Move: FINN Names Swan Head of Futures and Client Transformation

Why It Matters

These appointments highlight how agencies and brands are prioritizing AI, analytics and sustainability to stay competitive in a rapidly evolving market, positioning each organization for growth and relevance.

Key Takeaways

• FINN Partners appoints Greg Swan to lead AI‑driven client transformation
• Swan will develop AI frameworks and new‑business opportunities for U.S. clients
• Haleon hires Richard Manso as U.S. CMO to integrate data and tech
• Manso will target Medicare Advantage OTC and GLP‑1 health
• Natural Diamond Council names Susie Dewey CMO to boost global diamond narrative

Pulse Analysis

FINN Partners' latest appointment of Greg Swan underscores the agency's push to embed artificial intelligence into its client services. S. market. His mandate includes building AI‑powered innovation frameworks, scouting high‑value new‑business pipelines, and expanding a portfolio of forward‑looking digital campaigns. The move reflects a broader shift among boutique agencies to differentiate themselves by offering data‑rich, automated solutions that can accelerate brand agility in a crowded media landscape.

S. chief marketing officer. Manso arrives from Google, where he oversaw global ads marketing, and brings a track record of blending technology, analytics, and creative storytelling. S. portfolio, emphasizing Medicare Advantage over‑the‑counter products, emerging GLP‑1 health support, and growth initiatives for women’s and pediatric segments.

The appointment signals Haleon's intent to capture post‑pandemic wellness spending through hyper‑personalized, data‑driven outreach. The Natural Diamond Council’s selection of Susie Dewey as chief marketing officer adds a sustainability‑focused voice to the luxury sector. Dewey, a veteran of Tapestry, Coach, Michael Kors and Burberry, will steer a global communications program aimed at strengthening the narrative around natural diamonds as an ethical alternative to lab‑grown stones. By leveraging her experience at fashion powerhouses, she plans to integrate cultural relevance, brand storytelling, and commercial impact across key markets. This hire mirrors the growing importance of purpose‑driven branding as consumers increasingly demand transparency and environmental stewardship from high‑end products.