Recent Posts
News•Feb 24, 2026
AnswerLab Rebrands As Research Moves Into the AI Era
AnswerLab announced a full rebrand and the launch of a 5,700‑square‑foot innovation space in New York, signaling a move beyond traditional UX research. The agency now positions itself as a strategic partner that helps clients test, refine, and invest in concepts before market launch, especially when historical data is lacking. CEO Megan Malli highlighted the rise of an “efficiency economy” where AI tools streamline execution but demand deeper strategic insight. Backed by Shamrock Capital, AnswerLab aims to become the go‑to engine for companies navigating unknown technology frontiers.
By Adweek AI
News•Feb 10, 2026
EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media
Emberos’ AI Influence Index reveals that several Super Bowl 60 commercials are ranking highly inside AI chatbots such as ChatGPT, Claude, Gemini, Perplexity and Grok, even when their social‑media engagement lags. The study shows social activity accounts for only 30‑45 % of...
By Adweek AI
News•Feb 10, 2026
Pinterest’s Kate Hamill on Visual Search, AI, and the New Path to Purchase
Pinterest is shifting from a pure inspiration platform to a measurable commerce driver, according to VP of North America enterprise sales Kate Hamill. The company is leveraging visual search and AI to compress the funnel between discovery and conversion, enabling...
By Adweek AI
News•Feb 10, 2026
Drivers Wanted (Again): Volkswagen Balances Automation With the Human Side of Mobility
Volkswagen is reviving its iconic "Drivers Wanted" campaign as a cultural statement that champions personal mobility in an era of ride‑sharing and autonomous tech. The brand’s recent Super Bowl spot reinforces this narrative, uniting dealers, employees, and partners around a...
By Adweek AI
News•Feb 8, 2026
Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality
Microsoft aired a 30‑second Super Bowl‑adjacent ad highlighting Copilot’s real‑time data and reasoning features within Excel. The spot shows recruiters using AI‑driven filters, charts, and predictive models to pick ideal linebackers. Unlike rivals’ emotionally‑charged AI ads, Microsoft’s message is purely...
By Adweek AI
News•Feb 6, 2026
Wix Hails New Era of Web Design in Super Bowl Return
Wix returned to the Super Bowl after a seven‑year break to unveil a hybrid AI‑drag‑and‑drop website editor. The 30‑second ad, “The New Way to Create,” shows a woman building a handmade‑furniture site using simple prompts, emphasizing AI as a creative...
By Adweek AI
News•Feb 6, 2026
EXCLUSIVE: 6AM City Is Swapping Reporters for AI in Markets It Can’t Afford
6AM City, the newsletter‑driven local media publisher, is trimming its footprint to chase profitability after a decade of rapid growth. The company reduced its core markets from roughly 30 to 19 and cut about 35 jobs, leaving a staff of...
By Adweek AI
News•Feb 6, 2026
How CMOs and CEOs Are Rewriting the Rules of Leadership in the AI Era
ADWEEK convened a select group of CMOs and CEOs at Davos for its inaugural Marketing Vanguard Inspiration Excursion, partnering with Adobe and Microsoft. Over two days, participants explored agentic AI, ethical governance, brand evolution, and the necessity of C‑suite alignment...
By Adweek AI
News•Feb 5, 2026
Google Bets on ‘Helpful AI’ to Push Gemini Into the Zeitgeist in Super Bowl Ad
Google is debuting a 60‑second Super Bowl commercial titled "New Home" to promote its Gemini generative‑AI assistant. The ad follows a mother using Gemini’s image‑generation tools to visualize a move, emphasizing the platform’s "helpful AI" narrative. The spot anchors an...
By Adweek AI
News•Feb 5, 2026
Chris Hemsworth Thinks AI Is Trying To Kill Him in Amazon’s Super Bowl Ad
Amazon debuted its new generative AI voice assistant Alexa+ in a 60‑second Super Bowl spot starring Chris Hemsworth. The ad humorously imagines Alexa plotting lethal scenarios, from decapitating Hemsworth to trapping him underwater, before ending with a benign massage booking....
By Adweek AI
News•Feb 4, 2026
Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google's parent company sees AI bringing major benefits across all areas of marketing.
By Adweek AI
Deals•Jan 28, 2026
Higgsfield Secures $80M Series A Extension, Valuation Tops $1.3B
AI video creation startup Higgsfield announced an $80 million Series A extension, bringing its total funding to $130 million and valuing the company at over $1.3 billion. The round, reported by ADWEEK, underscores growing investor interest in AI-driven marketing platforms.
Adweek AI
Deals•Jan 28, 2026
Meta Acquires Singapore AI Agent Developer Manus
Meta announced the acquisition of Manus, a Singapore‑based developer of general‑purpose AI agents, as part of its push to integrate AI agents across its platforms. The deal, disclosed in Meta’s earnings call, underscores the company’s $115‑$135 billion capex plan for AI...
Adweek AI
Deals•Jan 27, 2026
Flora Raises $42M Series A Led by Redpoint Ventures
Creative AI startup Flora announced a $42 million Series A round led by Redpoint Ventures, with participation from a16z Games, Menlo Ventures and Twitch founder Justin Kan. The funding will be used to expand its AI‑powered creative suite for brands and agencies.
Adweek AI