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Adweek AI

Adweek AI

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Breaking news in advertising, media and technology with AI focus

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Publicis Expands Working With Cancer Initiative With New Research and AI Coach
News•Feb 4, 2026

Publicis Expands Working With Cancer Initiative With New Research and AI Coach

Publicis Groupe expanded its Working With Cancer initiative on World Cancer Day, unveiling peer‑reviewed research and an AI‑powered coaching tool. The study, led by Memorial Sloan Kettering and Mayo Clinic, analyzed 25 years of data across 20 countries, showing that supported employment improves physical function, mental health, and overall quality of life for cancer patients. The AI coach translates company policies into personalized, privacy‑first guidance for employees, managers, and colleagues, and is offered to firms that sign the initiative’s pledge. To date, more than 5,000 companies representing over 40 million workers have committed to the program.

By Adweek AI
Base44’s Super Bowl Debut Is As Simple As Its App Building Platform
News•Feb 3, 2026

Base44’s Super Bowl Debut Is As Simple As Its App Building Platform

Base44, an AI‑powered no‑code app builder, debuted a Super Bowl commercial just a year after its launch. The platform, part of the emerging "vibe coding" movement, lets users create live apps from simple text prompts without programming. In June, website...

By Adweek AI
Brand Building: How Lowe’s Is Transforming Into a Culture-Driven, AI-Powered Lifestyle Brand
News•Feb 3, 2026

Brand Building: How Lowe’s Is Transforming Into a Culture-Driven, AI-Powered Lifestyle Brand

Lowe’s is repositioning from a traditional home‑improvement retailer to a culture‑driven, AI‑enabled lifestyle brand. The shift reflects a broader view of the home as a space for personal expression, supported by AI tools that help associates and shoppers visualize projects....

By Adweek AI
Svedka Bets on AI and Its Fembot to Make Super Bowl History
News•Feb 3, 2026

Svedka Bets on AI and Its Fembot to Make Super Bowl History

Svedka, now owned by Sazerac, launched “Shake Your Bots Off,” the first primarily AI‑generated Super Bowl commercial and the inaugural vodka ad in the game. The spot revives the brand’s Fembot after a 12‑year hiatus, adds a new Brobot character,...

By Adweek AI
Publicis CEO: We Won’t ‘Marry’ Our Business to One Single AI Player
News•Feb 3, 2026

Publicis CEO: We Won’t ‘Marry’ Our Business to One Single AI Player

Publicis Groupe posted strong Q4 and 2025 results, with organic growth of 5.9% and net revenue reaching $17.18 billion, up 5.6% year‑over‑year. The firm generated $8 billion in new business, adding major accounts such as Coca‑Cola North America, Mars, and Nespresso. AI...

By Adweek AI
Amazon Opens Its Ad Stack to AI Agents With MCP Rollout
News•Feb 2, 2026

Amazon Opens Its Ad Stack to AI Agents With MCP Rollout

Amazon announced an open‑beta of its Ads Model Context Protocol (MCP) Server, a unified gateway that lets AI agents connect to Amazon Ads with a single integration. The MCP translates natural‑language prompts into structured API calls, turning multi‑step advertising tasks...

By Adweek AI
Ring Reunites Lost Dogs in New Super Bowl Spot
News•Feb 2, 2026

Ring Reunites Lost Dogs in New Super Bowl Spot

Ring, an Amazon subsidiary, debuted a 30‑second Super Bowl ad unveiling its new Search Party for Dogs feature. The tool leverages AI‑driven image recognition and opt‑in Ring cameras to coordinate neighborhood searches for missing pets. The spot, Ring’s first linear‑TV...

By Adweek AI
Anthropic’s Claude Is Williams F1’s ‘Thinking Partner’ as AI Brands Race Into Sports
News•Feb 2, 2026

Anthropic’s Claude Is Williams F1’s ‘Thinking Partner’ as AI Brands Race Into Sports

Anthropic has signed a multi‑year deal with the Atlassian Williams Formula 1 team, naming its Claude chatbot the “Official Thinking Partner.” Claude will be used by engineers and strategists for race strategy, car development, and operational decisions, with branding appearing on the...

By Adweek AI
EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First
News•Jan 29, 2026

EXCLUSIVE: X’s Memelord Product Chief Has a Plan to Save the Platform—If Grok Doesn’t Destroy It First

X’s product chief Nikita Bier unveiled a multi‑phase strategy at CES 2026 aimed at reviving the platform by leveraging meme‑centric content and AI‑enhanced advertising. The plan introduces AI‑curated meme feeds, new short‑form ad formats, and tighter integration with the upcoming...

By Adweek AI
Salesforce President Ariel Kelman’s 25-Year Playbook for Marketing at Scale
News•Jan 29, 2026

Salesforce President Ariel Kelman’s 25-Year Playbook for Marketing at Scale

Salesforce President and CMO Ariel Kelman shared his 25‑year marketing playbook on the Marketing Vanguard podcast, emphasizing trust‑driven storytelling, AI grounded in first‑party data, and executive‑led AI experimentation. He illustrated the “show, don’t tell” approach with the AgentForce City exhibit,...

By Adweek AI
Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video
News•Jan 28, 2026

Meet the $1.3 Billion Startup Behind Madonna and Will Smith’s AI Video

Higgsfield, a generative‑AI video platform founded in October 2023, has raised an $80 million Series A extension, pushing its valuation past $1.3 billion. The startup reports $250 million in annual recurring revenue and a creator base exceeding 15 million, with 85 % of usage now driven...

By Adweek AI
Meta Acquires Singapore AI Agent Developer Manus
Deals•Jan 28, 2026

Meta Acquires Singapore AI Agent Developer Manus

Meta announced the acquisition of Manus, a Singapore‑based developer of general‑purpose AI agents, as part of its push to integrate AI agents across its platforms. The deal, disclosed in Meta’s earnings call, underscores the company’s $115‑$135 billion capex plan for AI...

Adweek AI
Higgsfield Secures $80M Series A Extension, Valuation Tops $1.3B
Deals•Jan 28, 2026

Higgsfield Secures $80M Series A Extension, Valuation Tops $1.3B

AI video creation startup Higgsfield announced an $80 million Series A extension, bringing its total funding to $130 million and valuing the company at over $1.3 billion. The round, reported by ADWEEK, underscores growing investor interest in AI-driven marketing platforms.

Adweek AI
Pitchdeck: How Flora Sold Investors on Its $42M Plan to Build ‘the Next Adobe’
News•Jan 27, 2026

Pitchdeck: How Flora Sold Investors on Its $42M Plan to Build ‘the Next Adobe’

Flora, a creative‑AI startup founded in 2024, closed a $42 million Series A round led by Redpoint Ventures. The platform consolidates text, image and video generative‑AI tools into a single workspace aimed at professional creatives. Its early‑stage customers include Nike, Levi’s, AKQA,...

By Adweek AI
Flora Raises $42M Series A Led by Redpoint Ventures
Deals•Jan 27, 2026

Flora Raises $42M Series A Led by Redpoint Ventures

Creative AI startup Flora announced a $42 million Series A round led by Redpoint Ventures, with participation from a16z Games, Menlo Ventures and Twitch founder Justin Kan. The funding will be used to expand its AI‑powered creative suite for brands and agencies.

Adweek AI
ADWEEK to Debut the Super Bowl AI Influence Index
News•Jan 26, 2026

ADWEEK to Debut the Super Bowl AI Influence Index

ADWEEK is partnering with AI‑search startup Emberos to debut the first Real‑Time AI Influence Index on Super Bowl 60 day, displaying the top seven advertisers based on their visibility in generative search engines. The index, embedded on ADWEEK.com’s sidebar, updates live...

By Adweek AI
Oakley Meta Readies Super Bowl Debut to Sell AI Glasses to Athletes
News•Jan 26, 2026

Oakley Meta Readies Super Bowl Debut to Sell AI Glasses to Athletes

Oakley Meta is making its Super Bowl debut with a high‑profile commercial that showcases its AI‑powered performance glasses. The ad, created by Mother LA, features Spike Lee, streamer iShowSpeed, NFL star Marshawn Lynch and several Olympians, highlighting how the eyewear...

By Adweek AI
EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search
News•Jan 26, 2026

EXCLUSIVE: YouTube Overtakes Reddit as Go-To Citation Source on AI Search

Recent analysis shows YouTube has become the most cited social platform in AI-generated answers, surpassing Reddit. Over the past six months, large language models referenced YouTube in 16% of responses versus 10% for Reddit. The shift stems from YouTube’s rich...

By Adweek AI
What the Agentic Web Means for Brands
News•Jan 22, 2026

What the Agentic Web Means for Brands

OpenAI’s launch of Atlas signals the rise of an agentic web where AI completes tasks and represents users, reshaping how brands are discovered online. Gartner predicts traditional search traffic could fall up to 25% by 2026 as AI‑driven intermediaries grow....

By Adweek AI
TechMagic: AI Ads, Data Center Labor, Skilled Trades, XR Training, and Spatial Web
News•Jan 22, 2026

TechMagic: AI Ads, Data Center Labor, Skilled Trades, XR Training, and Spatial Web

TechMagic hosts Cathy Hackl and Lee Kebler examine how AI is transitioning from pure text generation to agentic, physical systems that act in the real world. They warn that embedding advertising in conversational AI threatens trust, while engagement‑driven metrics could...

By Adweek AI
ElevenLabs Enlists Liza Minnelli, Art Garfunkel, and Others to Create an Album of AI-Generated Music
News•Jan 21, 2026

ElevenLabs Enlists Liza Minnelli, Art Garfunkel, and Others to Create an Album of AI-Generated Music

ElevenLabs announced "The Eleven Album," an AI‑generated music project featuring legends such as Liza Minnelli and Art Garfunkel. The album is produced using ElevenLabs’ AI Music model, which synthesizes original compositions while the artists provide creative direction. The initiative rests...

By Adweek AI
Ex-Pinterest Marketer Andréa Mallard Named Microsoft AI CMO
News•Jan 20, 2026

Ex-Pinterest Marketer Andréa Mallard Named Microsoft AI CMO

Microsoft AI (MAI) appointed former Pinterest global CMO Andréa Mallard as its chief marketing officer. Mallard announced the move on LinkedIn, emphasizing AI’s transformative impact and the need for trustworthy technology. MAI, led by DeepMind co‑founder Mustafa Suleyman, recently rebranded...

By Adweek AI
TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden
News•Jan 20, 2026

TikTok Turns to Pixels to Show Advertisers What Happens Beyond Its Walled Garden

TikTok has introduced an Off‑site Performance Analysis tool that uses a tracking pixel to follow user actions beyond the app. Launched on December 24, the feature links organic posts, TikTok Shop activity, live streams, and paid ads to purchases on...

By Adweek AI
OpenAI Says It Is Bringing Ads to ChatGPT
News•Jan 16, 2026

OpenAI Says It Is Bringing Ads to ChatGPT

OpenAI announced it will begin testing advertisements in the free and Go tiers of ChatGPT within the next few weeks. Sponsored messages will appear at the bottom of AI‑generated answers, clearly labeled and separated from the organic response. The ads...

By Adweek AI
The Proven Playbook for Cultural Relevance at Georgia-Pacific With Laura Knebusch
News•Jan 16, 2026

The Proven Playbook for Cultural Relevance at Georgia-Pacific With Laura Knebusch

Georgia‑Pacific’s SVP of CPG marketing, Laura Knebusch, outlines a proven framework for keeping century‑old brands like Brawny, Angel Soft and Dixie relevant in a fast‑changing market. She emphasizes grounding any refresh in immutable brand fundamentals, using continuous consumer pulse checks,...

By Adweek AI
EXCLUSIVE: Former Perplexity Ad Exec Taz Patel Joins AI Video Startup
News•Jan 15, 2026

EXCLUSIVE: Former Perplexity Ad Exec Taz Patel Joins AI Video Startup

AI video startup Higgsfield has hired former Perplexity ad executive Taz Patel as vice president of platform partnerships. Patel, who joined this week, will report to CEO Alex Mashrabov and focus on converting self‑serve AI video users into formal agency...

By Adweek AI
Digital Glow-Up: Unilever Blends AI, Creators, and Culture to Build Desire at Scale
News•Jan 13, 2026

Digital Glow-Up: Unilever Blends AI, Creators, and Culture to Build Desire at Scale

Unilever’s beauty division is overhauling its marketing by fusing AI tools, creator partnerships, and cultural insight to generate “desire at scale.” Selina Sykes details how the company built an AI‑driven content engine, the Brand DNAi framework, and digital twins to...

By Adweek AI
Bausch + Lomb’s John Ferris on Making Science Approachable
News•Jan 13, 2026

Bausch + Lomb’s John Ferris on Making Science Approachable

John Ferris, consumer president of Bausch + Lomb, explained how the company is using education‑led strategies to motivate eye‑care purchases before problems arise. He highlighted partnerships with eye‑care professionals as credible influencers and stressed the need to tailor brand content for AI‑driven...

By Adweek AI
For Brands and Agencies, AI Exits the Pilot Phase in 2026
News•Jan 12, 2026

For Brands and Agencies, AI Exits the Pilot Phase in 2026

AI has moved out of the pilot stage and is becoming a foundational layer of marketing for brands and agencies, according to insights shared at CES 2026. The technology now governs production, media buying, brand discovery, and consumer‑trust initiatives, shifting focus...

By Adweek AI
What a New AI Disruption Index Can Tell You About Your Brand’s Future
News•Jan 12, 2026

What a New AI Disruption Index Can Tell You About Your Brand’s Future

Moloco and BCG introduced the AI Disruption Index, a framework that evaluates 15 industry verticals on customer relationship strength and AI‑driven disruption risk. The model places travel, retail, education and news in the most vulnerable quadrant, while financial services and...

By Adweek AI
The Best AI Is the Kind You Never Actually See
News•Jan 12, 2026

The Best AI Is the Kind You Never Actually See

Cadent has rebuilt its entire ad‑tech stack—audience platform, DSP and SSP—on a single, AI‑ready foundation, partnering with Google Gemini to embed intelligence at the core. Rather than layering AI on legacy systems, the company adopted a ground‑up approach that normalizes...

By Adweek AI
Apple Taps Google’s Gemini to Power Siri in AI Catch-Up Move
News•Jan 12, 2026

Apple Taps Google’s Gemini to Power Siri in AI Catch-Up Move

Apple announced a multi‑year partnership with Google to embed Gemini’s large‑language models and cloud infrastructure into its next‑generation Siri. The deal marks a rare collaboration between two historic rivals and signals Apple’s acknowledgement that external AI expertise is needed to...

By Adweek AI

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