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Adweek AI

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Meta Acquires Singapore AI Agent Developer Manus
Deals•Jan 28, 2026

Meta Acquires Singapore AI Agent Developer Manus

Meta announced the acquisition of Manus, a Singapore‑based developer of general‑purpose AI agents, as part of its push to integrate AI agents across its platforms. The deal, disclosed in Meta’s earnings call, underscores the company’s $115‑$135 billion capex plan for AI and data centers, though financial terms were not disclosed.

Adweek AI
Higgsfield Secures $80M Series A Extension, Valuation Tops $1.3B
Deals•Jan 28, 2026

Higgsfield Secures $80M Series A Extension, Valuation Tops $1.3B

AI video creation startup Higgsfield announced an $80 million Series A extension, bringing its total funding to $130 million and valuing the company at over $1.3 billion. The round, reported by ADWEEK, underscores growing investor interest in AI-driven marketing platforms.

Adweek AI
Flora Raises $42M Series A Led by Redpoint Ventures
Deals•Jan 27, 2026

Flora Raises $42M Series A Led by Redpoint Ventures

Creative AI startup Flora announced a $42 million Series A round led by Redpoint Ventures, with participation from a16z Games, Menlo Ventures and Twitch founder Justin Kan. The funding will be used to expand its AI‑powered creative suite for brands and agencies.

Adweek AI
As Adult Anxieties Around AI Grow, Lego Hands the Conversation to Kids
News•Jan 12, 2026

As Adult Anxieties Around AI Grow, Lego Hands the Conversation to Kids

LEGO Education has introduced the “We Trust in Kids” campaign to give children a voice in AI education, unveiling new computer‑science and AI teaching kits for K‑8. The initiative is based on research showing 65 % of students feel excluded from...

By Adweek AI
72andSunny Will Build a Brand Around Qualcomm’s Compute Power
News•Jan 12, 2026

72andSunny Will Build a Brand Around Qualcomm’s Compute Power

72andSunny has secured the agency‑of‑record role for Qualcomm’s Snapdragon Compute platform, winning a competitive pitch that ends McCann Worldgroup’s eight‑year tenure. The creative firm will craft a global brand campaign that spotlights the chip’s AI‑driven processing power, with the first...

By Adweek AI
Google and Walmart Join Forces to Shape the Future of Retail
News•Jan 11, 2026

Google and Walmart Join Forces to Shape the Future of Retail

Google and Walmart announced a deep AI partnership at the NRF Big Show, enabling shoppers to buy Walmart and Sam’s Club products directly through Google’s Gemini chatbot. The collaboration also introduced the Universal Commerce Protocol, a joint effort with other...

By Adweek AI
Nvidia Hires Google Cloud Marketing Leader as Its First CMO
News•Jan 9, 2026

Nvidia Hires Google Cloud Marketing Leader as Its First CMO

Nvidia has appointed Alison Wagonfeld, a longtime Google executive, as its first chief marketing officer, starting in February. The move formalizes Nvidia’s marketing function as the company deepens its role in the AI economy. Wagonfeld previously built Google Cloud’s marketing operation...

By Adweek AI
AI Steps Out of the Screen at CES. These 5 Things Stopped Me in My Tracks
News•Jan 8, 2026

AI Steps Out of the Screen at CES. These 5 Things Stopped Me in My Tracks

CES 2026 showcased a dramatic shift as artificial intelligence moved from screen‑based software to tangible hardware. The four‑day show spanned 2.6 million square feet, hosted 3,500+ exhibitors, and attracted roughly 142,000 attendees. Among the highlights were AI‑powered robots, smart wearables, and...

By Adweek AI
5 Things the Ad Industry Can’t Stop Talking About at CES 2026
News•Jan 8, 2026

5 Things the Ad Industry Can’t Stop Talking About at CES 2026

At CES 2026, ad‑tech leaders focused on five hot topics: the infrastructure needed for agentic advertising, the persistent draw of live‑sports inventory, accelerating agency consolidation, AI‑driven search eroding publisher revenue, and the evolving role of AI in creative production and media...

By Adweek AI
Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative
News•Jan 8, 2026

Omnicom Media’s Florian Adamski: Client Fatigue Is Fueling a ‘Renaissance Moment’ Across Media and Creative

Omnicom Media CEO Florian Adamski announced that the $13.5 billion acquisition of Interpublic Group has reshaped Omnicom, absorbing most of IPG Mediabrands. He described a “renaissance moment” driven by client fatigue, prompting a return to integrated creative‑media models. Adamski emphasized an...

By Adweek AI
From AI to Measurement: Disney’s Biggest Adtech Updates From CES
News•Jan 7, 2026

From AI to Measurement: Disney’s Biggest Adtech Updates From CES

Disney announced a suite of ad‑technology upgrades at its CES Tech and Data Showcase, aiming to streamline CTV advertising through AI and self‑service tools. Highlights include an AI‑driven video generation platform that assembles brand‑compliant commercials, an internal AI planning system...

By Adweek AI
The Trade Desk’s Jeff Green Says 2026 Will Be ‘The Best Year Yet’ for the Open Internet
News•Jan 7, 2026

The Trade Desk’s Jeff Green Says 2026 Will Be ‘The Best Year Yet’ for the Open Internet

The Trade Desk CEO Jeff Green told CES that 2026 will be the strongest year yet for the open internet. He said AI‑driven targeting and new measurement tools will lure brands away from walled‑garden platforms toward premium web inventory. Green...

By Adweek AI
Inside the Agentic Operating System Code and Theory Is Teasing at CES
News•Jan 7, 2026

Inside the Agentic Operating System Code and Theory Is Teasing at CES

Marketers are rapidly adopting AI, yet most have not re‑engineered workflows to capture its full value. At CES, Code and Theory unveiled The Machine, an agentic AI operating system that embeds automation and intelligence into existing marketing stacks instead of...

By Adweek AI
What Ads in LLMs Could Look Like by 2027
News•Jan 7, 2026

What Ads in LLMs Could Look Like by 2027

Panelists at ADWEEK’s CES 2026 forum warned that ads embedded in large language model (LLM) responses will appear by 2027. They envision paid placements, commerce links, and conversational prompts replacing traditional banner and link ads. Auction‑style pricing is expected to carry...

By Adweek AI
Havas Will Use AI to Redefine What Agency Work Is Worth
News•Jan 7, 2026

Havas Will Use AI to Redefine What Agency Work Is Worth

Havas introduced AVA, an AI‑powered, no‑code platform, at CES to centralize knowledge and automate agency workflows. The system gives every employee instant access to data, campaign results, and AI tools, aiming to boost productivity across the holding company. AVA is...

By Adweek AI
Equinox’s New Year Campaign Undercuts AI Slop With Human Portraits
News•Jan 6, 2026

Equinox’s New Year Campaign Undercuts AI Slop With Human Portraits

Equinox launched its “Question Everything But Yourself” New Year campaign, juxtaposing absurd AI‑generated images with realistic human portraits to stress authenticity. Developed by Angry Gods and rolled out on Jan 5 across out‑of‑home, digital and social channels, the ads feature bizarre...

By Adweek AI
Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
News•Jan 6, 2026

Walmart Opens Up Ads in Gen AI Shopping Agent Sparky

Walmart has begun serving ads inside Sparky, its AI shopping assistant, after a pilot last fall. The sponsored prompts appear when shoppers ask for product recommendations, and 81 % of Walmart customers have already used Sparky to check availability. Leveraging its...

By Adweek AI
Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented
News•Jan 5, 2026

Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented

Viant has launched Outcomes, an AI‑driven campaign manager built on its 2024 Viant AI platform, designed to meet cost‑per‑action and return‑on‑ad‑spend goals with minimal human input. In a beta test against a human trader, Outcomes outperformed by 2.3× on CPA...

By Adweek AI
Read All of ADWEEK’s Year-Ahead 2026 Coverage
News•Jan 5, 2026

Read All of ADWEEK’s Year-Ahead 2026 Coverage

ADWEEK’s executive editor Alison Weissbrot released a year‑ahead outlook for 2026, highlighting AI’s deepening influence across advertising, media, and technology. The preview outlines six dominant AI trends, including intelligent agents that will reshape search, community engagement, and ad transactions. It...

By Adweek AI
EXCLUSIVE: Reddit Takes on Google and Meta with New AI Media Buying Tool
News•Jan 5, 2026

EXCLUSIVE: Reddit Takes on Google and Meta with New AI Media Buying Tool

Reddit unveiled Max Campaign, an AI‑driven media‑buying platform, at the CES conference. The tool automates audience targeting, bid management, and creative optimization while tapping Reddit’s vast repository of community‑generated conversation data. By promising higher transparency, it aims to lure performance‑focused...

By Adweek AI
In the Age of AI, Every Creative Needs To Think Like a Creative Director
News•Jan 5, 2026

In the Age of AI, Every Creative Needs To Think Like a Creative Director

Creative directors are becoming the most indispensable role in agencies as AI takes over routine execution. While AI can generate thousands of variations instantly, it lacks the human judgment to identify which outputs resonate. Directors bring taste, cultural insight, and...

By Adweek AI
Prompt Shift: Top Consumer AI Trends for 2026 Reshaping Search, Shopping, and Creativity
News•Jan 2, 2026

Prompt Shift: Top Consumer AI Trends for 2026 Reshaping Search, Shopping, and Creativity

Matt Britton outlines five consumer AI trends that will reshape how people search, shop, and create by 2026. AI is collapsing the gap between idea and execution, enabling individuals to produce content in hours. Generation Alpha, raised on omnipresent AI,...

By Adweek AI
5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation
News•Dec 23, 2025

5 M&A Trends to Expect in 2026, From Multibillion-Dollar AI Deals to Further Holdco Consolidation

2026 is set to eclipse 2025 as a record‑breaking year for tech, media and advertising M&A, with deal flow accelerating after a modest start to 2025. Total M&A volume reached $4.3 trillion in 2025, a 39% jump from 2024, and analysts...

By Adweek AI
What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret
News•Dec 23, 2025

What Keeps iFit Ahead of the Curve? Kirsten Spittel-Sloan’s Personalization Secret

iFit’s SVP of Marketing Kirsten Spittel‑Sloan discussed how the company stays ahead in fitness‑tech by investing equally across the marketing funnel, building a high‑trust adaptable culture, and leveraging AI‑driven personalization. She highlighted a multi‑layered consumer intelligence approach that combines social...

By Adweek AI

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