
What 27,000 AI Sessions Taught Us About How People Use Agents
Amplitude analyzed 27,410 sessions of its Global Agent, scoring each with 19 LLM‑as‑judge evaluators. The study found that 32% of successful sessions relied on users correcting the agent, while 97.7% of conversations showed no explicit thumbs‑up/down feedback. About a third of interactions were outside pure analytics, covering support, strategy, and social navigation tasks. These patterns highlight the need for graceful recovery, richer satisfaction signals, and broader capability design for AI agents.

How We Built Agents That Understand The Language of Product Analytics
Amplitude unveiled its Global Agent, an AI‑driven analytics assistant that leverages the platform’s own semantic layer to provide context‑rich answers to product‑data questions. By embedding event taxonomy, dashboards, experiments and custom knowledge bases, the agent can retrieve and reason over...

AI-Driven Marketers Have a Focus Problem
AI tools now let marketers launch campaigns at unprecedented speed, turning execution into a non‑issue. However, the flood of data and simultaneous projects creates a focus bottleneck, leaving teams unsure which initiatives to prioritize. Amplitude’s AI‑driven agentic analytics—through its Global...

Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG
Temporal, an open‑source developer platform, embraced product‑led growth with self‑service sign‑ups but struggled due to fragmented data. Partnering with Amplitude unified web and product analytics into a single source of truth, revealing that most sign‑ups came from newcomers and exposing...

Amplitude at SXSW: Our AI Cookout for Startups
Amplitude hosted an AI Cookout at SXSW 2026, gathering four Y Combinator‑backed founders to discuss building startups in an AI‑saturated market. The panel emphasized that while large language models lower technical barriers, competitive advantage now hinges on human factors—taste, context,...

How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth
DeFacto partnered with Papersource to deploy Amplitude, consolidating web, mobile, and campaign data onto a single analytics platform. The unified system cut reporting cycles from weeks to days and boosted monthly experimentation by four times. Self‑service dashboards now let product,...

We Built Our Own PR Agents, and You Can Too
Developers are now able to build custom pull‑request (PR) agents that run any specialized skill, from analytics instrumentation to documentation syncing, using a generic prepare‑review‑publish workflow. The pattern, borrowed from Cursor’s Bugbot Autofix, isolates the agent in a Cloudflare Sandbox,...

How Healthcare Teams Use Amplitude AI with Confidence & Safety
Amplitude has introduced its Global Agent AI, an analytics assistant that operates on the same governed data healthcare teams already use. The AI analyzes events, funnels, and cohorts, delivering natural‑language insights while respecting existing role‑based access controls and avoiding exposure...