Amplitude

Amplitude

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Product analytics and growth measurement relevant to performance marketing

How We Built Agents That Understand The Language of Product Analytics
NewsApr 13, 2026

How We Built Agents That Understand The Language of Product Analytics

Amplitude unveiled its Global Agent, an AI‑driven analytics assistant that leverages the platform’s own semantic layer to provide context‑rich answers to product‑data questions. By embedding event taxonomy, dashboards, experiments and custom knowledge bases, the agent can retrieve and reason over...

By Amplitude
AI-Driven Marketers Have a Focus Problem
NewsApr 10, 2026

AI-Driven Marketers Have a Focus Problem

AI tools now let marketers launch campaigns at unprecedented speed, turning execution into a non‑issue. However, the flood of data and simultaneous projects creates a focus bottleneck, leaving teams unsure which initiatives to prioritize. Amplitude’s AI‑driven agentic analytics—through its Global...

By Amplitude
Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG
NewsApr 6, 2026

Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG

Temporal, an open‑source developer platform, embraced product‑led growth with self‑service sign‑ups but struggled due to fragmented data. Partnering with Amplitude unified web and product analytics into a single source of truth, revealing that most sign‑ups came from newcomers and exposing...

By Amplitude
Amplitude at SXSW: Our AI Cookout for Startups
NewsApr 3, 2026

Amplitude at SXSW: Our AI Cookout for Startups

Amplitude hosted an AI Cookout at SXSW 2026, gathering four Y Combinator‑backed founders to discuss building startups in an AI‑saturated market. The panel emphasized that while large language models lower technical barriers, competitive advantage now hinges on human factors—taste, context,...

By Amplitude
How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth
NewsApr 3, 2026

How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth

DeFacto partnered with Papersource to deploy Amplitude, consolidating web, mobile, and campaign data onto a single analytics platform. The unified system cut reporting cycles from weeks to days and boosted monthly experimentation by four times. Self‑service dashboards now let product,...

By Amplitude
We Built Our Own PR Agents, and You Can Too
NewsMar 27, 2026

We Built Our Own PR Agents, and You Can Too

Developers are now able to build custom pull‑request (PR) agents that run any specialized skill, from analytics instrumentation to documentation syncing, using a generic prepare‑review‑publish workflow. The pattern, borrowed from Cursor’s Bugbot Autofix, isolates the agent in a Cloudflare Sandbox,...

By Amplitude
How Healthcare Teams Use Amplitude AI with Confidence & Safety
NewsMar 25, 2026

How Healthcare Teams Use Amplitude AI with Confidence & Safety

Amplitude has introduced its Global Agent AI, an analytics assistant that operates on the same governed data healthcare teams already use. The AI analyzes events, funnels, and cohorts, delivering natural‑language insights while respecting existing role‑based access controls and avoiding exposure...

By Amplitude