Amplitude

Amplitude

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Product analytics and growth measurement relevant to performance marketing

What’s New with Amplitude Agents
NewsApr 28, 2026

What’s New with Amplitude Agents

Amplitude has rolled out several upgrades to its AI Agents, adding image upload and voice‑mode interaction, persistent agent memory, and cross‑project conversation history. An audit tab now lets admins monitor prompts and responses, while the AI Visibility feature ties brand...

By Amplitude
Dashboard Dread to AI-Driven Decisions: How Tira Rebuilt Its Analytics Workflow
NewsApr 23, 2026

Dashboard Dread to AI-Driven Decisions: How Tira Rebuilt Its Analytics Workflow

India’s leading beauty retailer Tira overhauled its analytics workflow by integrating Amplitude AI agents and the Model Context Protocol. The new stack automatically monitors KPI dashboards, sends targeted alerts, and generates AI‑driven daily summaries, reducing the analysis cycle from over...

By Amplitude
Meet Amplitude AI Assistant: The Support Agent Your Product Deserves
NewsApr 21, 2026

Meet Amplitude AI Assistant: The Support Agent Your Product Deserves

Amplitude announced its AI Assistant, an in‑product support agent that taps into real‑time behavioral data to deliver context‑aware help. Unlike traditional chatbots, it knows a user’s current screen, prior actions, and whether the suggested solution worked, enabling personalized, step‑by‑step guidance....

By Amplitude
What 27,000 AI Sessions Taught Us About How People Use Agents
NewsApr 15, 2026

What 27,000 AI Sessions Taught Us About How People Use Agents

Amplitude analyzed 27,410 sessions of its Global Agent, scoring each with 19 LLM‑as‑judge evaluators. The study found that 32% of successful sessions relied on users correcting the agent, while 97.7% of conversations showed no explicit thumbs‑up/down feedback. About a third...

By Amplitude
How We Built Agents That Understand The Language of Product Analytics
NewsApr 13, 2026

How We Built Agents That Understand The Language of Product Analytics

Amplitude unveiled its Global Agent, an AI‑driven analytics assistant that leverages the platform’s own semantic layer to provide context‑rich answers to product‑data questions. By embedding event taxonomy, dashboards, experiments and custom knowledge bases, the agent can retrieve and reason over...

By Amplitude
AI-Driven Marketers Have a Focus Problem
NewsApr 10, 2026

AI-Driven Marketers Have a Focus Problem

AI tools now let marketers launch campaigns at unprecedented speed, turning execution into a non‑issue. However, the flood of data and simultaneous projects creates a focus bottleneck, leaving teams unsure which initiatives to prioritize. Amplitude’s AI‑driven agentic analytics—through its Global...

By Amplitude
Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG
NewsApr 6, 2026

Leaving Guesswork Behind: How Temporal Increased Sign-Ups by Doubling Down on PLG

Temporal, an open‑source developer platform, embraced product‑led growth with self‑service sign‑ups but struggled due to fragmented data. Partnering with Amplitude unified web and product analytics into a single source of truth, revealing that most sign‑ups came from newcomers and exposing...

By Amplitude
Amplitude at SXSW: Our AI Cookout for Startups
NewsApr 3, 2026

Amplitude at SXSW: Our AI Cookout for Startups

Amplitude hosted an AI Cookout at SXSW 2026, gathering four Y Combinator‑backed founders to discuss building startups in an AI‑saturated market. The panel emphasized that while large language models lower technical barriers, competitive advantage now hinges on human factors—taste, context,...

By Amplitude
How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth
NewsApr 3, 2026

How DeFacto Increased Experimentation 4x & Unlocked Data-Driven Growth

DeFacto partnered with Papersource to deploy Amplitude, consolidating web, mobile, and campaign data onto a single analytics platform. The unified system cut reporting cycles from weeks to days and boosted monthly experimentation by four times. Self‑service dashboards now let product,...

By Amplitude
We Built Our Own PR Agents, and You Can Too
NewsMar 27, 2026

We Built Our Own PR Agents, and You Can Too

Developers are now able to build custom pull‑request (PR) agents that run any specialized skill, from analytics instrumentation to documentation syncing, using a generic prepare‑review‑publish workflow. The pattern, borrowed from Cursor’s Bugbot Autofix, isolates the agent in a Cloudflare Sandbox,...

By Amplitude
How Healthcare Teams Use Amplitude AI with Confidence & Safety
NewsMar 25, 2026

How Healthcare Teams Use Amplitude AI with Confidence & Safety

Amplitude has introduced its Global Agent AI, an analytics assistant that operates on the same governed data healthcare teams already use. The AI analyzes events, funnels, and cohorts, delivering natural‑language insights while respecting existing role‑based access controls and avoiding exposure...

By Amplitude