The Problem with Chasing Churn
Churn in SaaS is often treated as a problem to be fixed, but it is actually a lagging symptom of earlier user‑experience failures. Reactive tactics like win‑back campaigns and exit surveys address the fallout rather than the cause. The article argues for a proactive shift, focusing on product intent and service milestones, and shows how Amplitude’s data activation tools—especially granular intent‑based metrics and Guides—can close the deployment gap. By embedding experience‑first thinking, companies can turn churn prevention into a growth engine.
How STAGE Streams Smarter by Putting Data at the Center
STAGE, an Indian OTT platform targeting first‑time streamers, adopted Amplitude to consolidate fragmented analytics and eliminate engineering bottlenecks. The unified data revealed that users who watch three or more episodes in their first week almost never churn, prompting the launch...
Making AI Analytics Safe for Financial Services Teams
Amplitude has launched an AI analytics layer tailored for financial services, positioning the technology as a governed extension of existing behavioral analytics rather than a standalone decision engine. The solution runs on the same event, funnel and cohort data already...
Most Teams Ship Agent Personalities by Accident. We Didn’t.
Anthropic’s Global Agent deliberately engineers personality traits rather than leaving them to chance. The team focused on two core dimensions—inquisitiveness and helpfulness—using A/B testing and a new Agent Analytics system to measure impact. Raising inquisitiveness increased conversation length and saved...
How ACKO Drove 13% More Conversions & 50% Drop in Calls with GenAI
ACKO, India’s digital‑first insurer, deployed a homegrown GenAI chatbot to replace high‑pressure phone calls. Using Amplitude’s funnel, cohort and experimentation tools, the bot delivered an 88% cut in answer latency and a six‑fold reduction in launch time for new conversational...
Agents Just Made Your Feature Launch Channel Smarter
Amplitude introduced AI‑powered agents that live inside a Slack launch channel, turning it into a single command center for feature rollouts. By linking the channel to Amplitude Analytics and Feature Experimentation, teams can set alerts, embed AI context, and manage...
Homegrown FinOps Tools: How AI “Build” Beat “Buy” For Us in <1 Year
Amplitude launched its FinOps organization in April 2025 and, instead of purchasing a commercial platform, built an internal solution powered by AI coding assistants. The team used Amazon Redshift for a unified billing data lake and created three Slack‑based AI...
Introducing The Amplitude Quickstart Series
Amplitude launched a 15‑episode Quickstart Series to help users move from initial sign‑up to building real analyses. Each short video focuses on a specific task, from data collection with Google Tag Manager to leveraging AI Agents for natural‑language queries. The...
Rebuilding Session Replay’s Delivery Layer to Be Lighter on Your Page
Amplitude’s Session Replay SDK has been overhauled to improve data delivery and reduce payload size. The new version drains pending events before each DOM snapshot, guaranteeing correct ordering, and switches to a single‑batch gzip compression that cuts wire size by...
The Eval Signal That Predicts 3x Agent Retention
Amplitude analyzed 20K+ power users of its Global Agent and discovered that early agent experiences drive dramatically different retention outcomes. For new users, a positive first‑week session—especially when the user saves the agent’s output—triples long‑term retention, while established users retain...
Agents Write Code. Fixing It Is Still On You.
Amplitude’s new MCP platform embeds session replay data directly into AI coding assistants like Claude and Cursor, allowing developers to investigate bugs without leaving their code editor. By describing an issue in plain language, the system triggers specialized skills—debug‑replay, diagnose‑errors,...
Amplitude and Statsig Partnership
Amplitude announced a strategic partnership acquiring Statsig’s brand, customers, and platform. The deal gives Amplitude control of the Statsig experimentation suite, which it will maintain and integrate with its own analytics tools. The combined offering targets AI‑driven development teams seeking...
Amplitude Plug and Play: New AI Plugin in Claude and Cursor Marketplaces
Amplitude unveiled a new AI plugin for Claude and Cursor marketplaces that bundles its MCP server connection with more than 25 ready‑to‑use analytics skills. The single‑install extension lets users ask an AI agent to generate charts, dashboards, experiment analyses, and...
Introducing Amplitude Wizard CLI: Set Up Amplitude From Your Codebase
Amplitude launched the Wizard CLI, an AI‑driven command‑line tool that provisions the full Amplitude analytics stack directly from a developer's codebase. By running a single "npx @amplitude/wizard" command, the tool signs users up, detects the project framework, installs the appropriate...
Making AI Search Count (and Convert)
AI search has shifted from a ranking‑centric model to one where brands must earn citations from large language models. Georgie Kemp of VEED highlights Amplitude's AI Visibility add‑on, which now measures visibility scores, sentiment, and revenue impact of AI‑sourced traffic....