New Balance
NBO
Performance
About New Balance
New Balance is a global athletic leader in footwear and apparel, offering a wide range of products for men, women, and kids. The company is known for its high-quality, performance-driven products, as well as its commitment to style and comfort.
Recent News
Asics Brand Joins a Plethora of Active Lifestyle Retail Stores on Boston’s Marathon Weekend
New Balance's Legendary Dad Shoe Is Officially Summer Ready
Exclusive: New Balance and Lack of Guidance Show Football Knows No Borders
New Balance's Popsicle-Flavored Dad Shoe Is A Tangerine Dream
How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel
New Balance's Pretty Mary Jane Sneaker Nails Balletcore With Ease (& Breeze)
Harbour Town Adelaide Boasts Sales Surge as New Tenants Join Offer
8 Pairs of Sneakers for Flat Feet That Are Actually Good-Looking and Comfortable
From Nike to Crocs, the Seven Best Sneakers to Cop Right Now
Exadel Acquires UK Design Firm Tangent to Fuse AI Engineering with Experience Design
New Balance’s American Dad Shoe Looks Blue-Tiful Under the Moonlight
Incoming Apple CEO John Ternus Has Big Shoes to Fill — but What About the Sneakers?
New Balance’s Nuttiest Dad Shoe Is Too Delicious for Its Own Good
Mindgruve Appoints Spencer Lian-Thornton as VP of Growth and Partnerships
Top E-Commerce Agencies
New Balance Taps Shohei Ohtani to Cement Its Rise as a Baseball Powerhouse
Adidas’ Best Mary Jane Sneaker Tastes Even Better With Butter (Yellow)
AS Beauty CEO Joey Shamah on Shuttering CoverFX and Mally Beauty (for Now), Plus Warning Signs a Brand Is Going Under
Sun Capital‑Backed Exadel Acquires London Consultancy Tangent to Add AI‑Powered Experience Design
This Secret Converse Sub-Label Treats Sneakers Like Luxury
Kith Unveils Redesigned West Hollywood Flagship, Debuts Ronnie’s Pronto
New Balance's England-Made Dad Shoe Has the French Blues
Allbirds Sold for $39 M as Nike Stock Falls 75% Since 2021, Sneaker Segment Crumbles
New Balance's Stealthy Dad Shoe Is Quietly Textured, Seriously Sleek
Tyrese Maxey’s Debut New Balance Signature Sneaker Brings Elements From Two Lifestyle Hits
New Balance's Wonderfully Wild Dad Sandal Goes Beyond the Outdoors
These Frank Lloyd Wright-Inspired Ties Are Based on a Legendary Building Demolished a Century Ago
Mindgruve Hires Former Amazon Exec Spencer Lian‑Thornton as VP to Boost Enterprise Partnerships
Royer Group Goes Into Liquidation, 135 Jobs Lost as Chaussea Acquires Kickers
New Balance's Techy GORE-TEX Trail Runner Looks Best Blacked-Out
New Balance’s Latest Limited-Edition Pack Will Be Released in Time for Summer
New Balance's Clean Dad Sneaker Made an Old Grey Outfit New Again
6 Best Trail Running Shoes of 2026 for the Path Less Traveled
Stone Island Brings a Military Look to One of New Balance’s Newest Lifestyle Sneakers
This Simply Cute Mary Jane Sneaker Is Reebok's Answer to Balletcore
EXCLUSIVE: Harvey Nichols Opens a Wellness Floor, With Pilates, Treatments and Functional Smoothies on Tap
Nike’s Reality Check | The Debrief
Asics Is Turning One of Its Most Popular Sneakers Into a Mule
Shuffle Board: Spring Cleaning Comes to the C Suite
New Balance's High Tech Dad Shoe Isn't Trying to Impress You. Still It Will
New Balance’s Futuristic Lifestyle Sneaker Is Getting New Multicolor Styles for Spring
The Biggest Fashion Collaborations You Missed in April
I Travel 25+ Times a Year and Only Pack a Carry-On Thanks to These 10 Amazon Travel Essentials From $11
Have You Ever Meditated in a Clothing Store?
Mango Communications Rebrands to FleishmanHillard Aotearoa
New Balance Launches London Run House for TCS London Marathon
These Are the 8 Supportive Sneakers Podiatrists Recommend for Foot Pain—Including Hoka, Brooks, Asics, and More
Joe Freshgoods X New Balance 1890 “Finger Waves” April Release Date & Info
New Balance Heads to Amsterdam to Launch Collection with Lack of Guidance
Industry Digest: Sales Decline for Taiwan Bike Makers, Largest Bike YouTuber Becomes Brand Part-Owner & More