From Parasocial Fan to Real Connection on LinkedIn Video
Every industry and social platform has its celebrities. And I've been a fanboy of this lady since 2018. I got into the LinkedIn beta for video around 2017 and went all-in on creating LinkedIn video. But at that time, very few people were doing it, and for those who were, it felt like a community because there were so few of us. Thanks to my co-host Rocio O. , I was able to meet the Oprah of LinkedIn as a guest on The Business of Marketing podcast. It's always a thrill to turn parasocial relationships into real ones. Thanks Goldie Chan for joining us and sharing not only LinkedIn Video tips but insight into your successful journey. Check out the full episode on the tube or wherever you view/listen to podcasts.
Prioritize Intentional Content Over Calendar‑Driven Planning
Marketers - lose the Content Calendar mentality. If you look at a calendar and think “how can we fill it” you are working backwards. That’s a step towards creating content “just because,” without having any consideration for how it helps...
Build Depth, Not Thin AI Slop
Whether building a business or a new software platform, this phrase runs critical. I was thinking through a new offering and bouncing it off of my AI partners. This was the response that had me pause and reflect. This is...
Time to Retire MQLs: Focus on True Sales Qualification
I’m exhausted with the term "marketing qualified leads" or MQL. I love it when I hear "MQLs are dead" Unfortunately, this is a metric that is still lingering around Sales and Marketing conversations like a Zombie that is begging to...
AI Transforming the Customer Journey: Expert Panel May 6
Join me and a few of my favorite marketing and AI folks for this panel discussion about AI’s impact on the customer journey. Mark your calendar for this MarTech event on May 6, and get direct access to a panel...
Take Control of Your Personal Brand.
The video centers on the speaker’s recent journey of deliberately shaping her personal brand, emphasizing that ownership of one’s narrative can translate into tangible career milestones such as podcast hosting, conference speaking slots, and event invitations. She notes that visibility initially...
Human‑First Content, AI‑Powered Scale with POET
This was two years ago. About the time I began teaching companies to start with humans and polish with AI. This year, not only did we establish a framework for extracting the best content out of your expert humans (the...
Automation Can't Replace Qualified, Market-Ready Leads
I keep seeing all of these offers for “Autonomous Pipeline” and “Automated Lead Generation” Are they also automatically creating new humans and new businesses? Some industries don’t even have as many qualified buyers as the number of leads these apps...
The Real Issue Isn’t AI Itself; It’s How You Choose to Use It.
The video argues that the real challenge isn’t artificial intelligence itself but the way marketers choose to wield it. AI should be viewed as a productivity accelerator, not a substitute for human imagination, and creators must guard against the temptation...
Are You Going to Adapt to AI or Fight?
The video argues that AI integration is inevitable for marketers and creators, emphasizing that AI will be embedded in every creative software tool. It stresses that AI should be viewed as a productivity enhancer rather than a substitute for human creativity,...
Don’t Wait to Start Creating AI SEARCH Content #contentmarketing #AIO #SEO
The video warns executives that the debate over whether to produce AI‑search content mirrors the early days of blogging and SEO. Companies once hesitated to fill their sites with articles, but those that built robust content libraries soon dominated search...
Creating Great Content Starts with Humans. Then AI. Then Humans.
The video argues that premium content creation begins with human insight, is then amplified by artificial intelligence, and returns to human refinement. By interviewing senior executives with deliberately challenging, experience‑based questions, agencies can surface opinions and trust signals that AI...
Authentic Brand Storytelling in the Age of AI
Really looking forward to hosting this. MarTech gave me the opportunity to choose a panel of people who would be great for this conversation, and they answered the call. Join Melanie D. , Jordache Johnson , Dale Bertrand , and...
Stop Overthinking: Why Your Competitor Is WINNING! #shorts
The short video warns companies that over‑thinking their content strategy lets competitors dominate. It uses a client’s request to copy a rival’s approach as a springboard to illustrate why “once‑a‑month” productions are obsolete. The speaker contrasts the client’s monthly, studio‑backed video...
Great Content Starts with Human Insight, AI Just Helps
Creating content without AI is hard to do. And, it should be. When you ask a human for their opinion, their experiences, and things that help you trust them - those aren't easy things to answer. AI can't do that....
Stop Over‑Segmenting: One Persona Beats Six Empty Versions
If you’ve created 6 different buyer personas - it’s time to be honest with yourself. Are you really going to create 6 different versions of your content? A version for each one? You could. It is possible. But I would...
Link Content Directly to Revenue to Prove Value
How to tie Content to Revenue and prove content marketing value [RevCO F... https://t.co/DrLnhaoEwf via @YouTube
Measure Marketing by Deal Impact, Not Dashboard Vanity
How honest are we about how we measure our marketing? We say we want clear and guiding KPIs. But then teams build KPIs that protect the report, not the business. It’s s easy to measure what makes us look productive....
![How To Make Sales Enablement Content That Sales Loves to Use [the READY Framework]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i.ytimg.com/vi/JCj3ReX-Tb4/maxresdefault.jpg)
How To Make Sales Enablement Content That Sales Loves to Use [the READY Framework]
The video introduces the READY framework—a practical checklist that marketers can apply to every piece of sales‑enablement content before it reaches the field. Positioned within the broader Revco (Revenue Content Operations) model, READY ensures that assets move beyond polished marketing...
The SAUCE Framework for Better Content Marketing
The video introduces the SAUCE framework, a step‑by‑step method for tying every piece of content directly to a business objective rather than treating content as an isolated output. Current content programs often produce volume without direction—teams publish regularly, yet results are...
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But...
How to Fix Content Marketing That Doesn’t Drive Results: The SAUCE Framework
The video introduces the SAUCE framework—a five‑step decision model designed to stop content marketing from drifting into vanity and instead tie every piece directly to business outcomes. It argues that most teams focus on formats, topics, and channels first, neglecting...
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or...
Make Content Sales-Ready with the QUICK READY Check
Your business content has to make cents. That’s not a typo. Content can’t just be good to the Marketing team. It has be good to and for Sales. Marketing teams often review content like: “Is it good?” “Does it sound...
AI Insights Confirmed by Real Small Business Voices
AI absolutely led me in the right direction in trying to understand a new market of customers I was about to address. But somehow, it still didn't give me the experience of sitting with them in person this week and...
Your Logo Should Be as Visible as Your Service
Our logos are not our brands. We hear this a lot. So much so that businesses can be shy about placing their logo too often, out of concern that they are not centering the customer enough. I’m guilty. This is...
AI-Driven Thought Leadership Turns SME Insight Into Sales
Thought leadership should be a sales tool, feed search results, and build authority. That's a lot. But what if AI could help you surface and scale that internal expertise? By pairing AI tools with intentional workflows, you can capture unique...
Marketing Drives the Journey; Sales Overestimates Its Role
Salespeople, you tend to think that you're a lot more important to the customer journey than you actually are. Marketing, you have a larger part in closing deals than you probably give yourself credit for. Now, I know marketers, you're...
How to Correctly Update Web Content for Better AI Search Visibility
Content updates trump new articles for SEO and AI search visibility, says Content Monster, citing Google guidance and research from SEER Interactive and Orbit Media. The speaker endorses a targeted update approach—adding substantive new material rather than superficial edits—and introduces...
Turn Every Meeting Into Shareable Content
You already have the content. You're just not recording it. Every meeting, every conversation, every insight—it's all content waiting to be captured. - Some content is better than no content. - Even if it’s not perfect, it still builds visibility....
Boost AI Search Visibility Using SME-Driven Article Updates
Improve AI Search Visibility by Updating Your Articles with These SME Questions https://t.co/3eiulkRccS via @LinkedIn
Turn Sales Calls Into Your Best Business Content
The video explains how busy executives can turn routine sales calls into a continuous source of marketing content without adding workload. The host suggests simply recording the executive’s side of each call with a phone or webcam, then letting a content...
AI for Small Businesses - What You Need to Do to Accelerate Business with AI
The video promotes a structured AI adoption program for small businesses, positioning AI not as a novelty but as a core operating system that accelerates execution, cuts costs, and prevents competitive lag. It quantifies benefits—five saved hours per week translate to...
Targeted Marketing Requires Realistic, Niche‑Sized Expectations
Don't treat your marketing like a pre-teen birthday party. My daughter just gave me a great picture of what marketers tend to do. She invited 2 people to her slumber party. She was allowed 5, but she is picky. Those...
Listen, Align, and Build a Unified Revenue Team
So what are you really going to do at your Sales kickoff? I encourage you to listen. Sales, please listen to Marketing. Marketing, please listen to Sales. Think about what you hear and respond with the an attitude of “help...
Implement RevCO: Systematically Connect Content to Revenue
Most companies create content, but fail to communicate its value. That's because they are running tactics rather than building a system. Businesses need a way to clearly connect and communicate how they link Content to Revenue. To make it simple,...
10 Proven AI Uses to Boost Your Business
It's been an incredible challenge to keep myself from splitting my focus yet again. I've been asked over and over to teach how I use AI in my business. But that would have me shift focus from Sales, Marketing, and...
Visibility Wins Through Multi‑Channel Volume, Not Perfection
Visibility used to mean ranking on Google and having a decent website. That definition is outdated. Today, visibility is the total footprint your brand creates across search, social, video, podcasts, earned media, and AI answers. It is whether your company...
Building a Content Engine for Your Company
The article defines a content engine as a systematic, purpose‑driven machine that turns content marketing into a repeatable business function. It introduces the SAUCE Framework—Strategy, Audience, Users, Contribution, Execution—to structure that engine and align it with revenue goals. Video‑first production...
Human Expertise Still Beats AI in Content Creation
AI and software will not solve all of your content production problems. Human Expertise Still Wins: The Real Story Behind Scalable Content AI tools promise instant content at scale, but the truth behind the scenes is far less simple. Software...
Spice up Uncertain Content Plans with S.A.U.C.E.
When you’re not sure if your current content plan is working… Put some S.A.U.C.E. on it. https://t.co/5bXMu54dxn
The SAUCE Framework For Better Content Marketing
The blog introduces the SAUCE framework—Strategy, Audience, Users, Contribution, Execution—to inject purpose and flavor into content marketing. It argues that bland, random content fails to demonstrate impact and urges marketers to align each piece with clear business priorities. By mapping...
Measure SKO Impact with Pre‑Post Alignment Assessment
Planning your Sales Kickoff? Here’s a quick way to measure its actual impact: take a baseline assessment now, then again 30-60 days after your event. Take the Sales and Marketing Alignment Assessment: https://lnkd.in/eBydtVJG This 10-minute diagnostic will show you where...
Executive Visibility Drives Trust, Sales, and Brand Growth
As markets become more competitive and AI-generated content floods every channel, one truth is becoming impossible for companies to ignore: leaders who stay invisible will lose ground to those who show up publicly. Visibility builds trust faster than any campaign;...
AI Delivers Real ROI When Integrated Into Core Operations
AI use should go beyond content creation or automating fake outreach. It needs to tie to real business activity to demonstrate ROI. A few months ago, I listed out most of the ways that I use AI in real business...
Measure and Improve How Customers Find You
We’re seeing this more often, and I love it! It means something’s working. Not luck or coincidence. What have you been doing to change the way customers have been finding you? And are you tracking it? #AIO #SEO
Create Business Podcasts That Solve Real Buyer Problems
What kind of podcast should your business create? One that solves real problems for your buyer. Period. - Focus on being useful, not just entertaining - Interview experts, share insights, or break down trends - Keep every episode relevant to...
B2B Buyers Go Rep‑Free; Revenue Teams Must Lead Early
Gartner’s recent sales research shows that a majority, 61%, of B2B buyers now prefer a rep-free, self-service buying experience, relying on digital, information-rich research instead of talking to sales early on. This means your Sales team is effectively ‘late to...
Human Connection Remains Core Amid AI‑Driven Marketing
2026 Marketing Predictions - Many experts see the expectations and applications of AI changing. As 42 experts name the most important Content Marketing trends for 2026, we see that the human is still the most important element to success. In...
Bought Lists, Got Spam: Choose Organic Email Growth
That decision started long before I had my own company. Early in my career, I worked for a CEO who was obsessed with database size. A competitor had a huge email list, and my CEO wanted the same thing. They...