Streamline Content Approval: Avoid Common Review Pitfalls
Learn how to improve your content approval process and what potholes to avoid that slow down your review process. https://vist.ly/4hki9
Refresh Old Web Banners in Minutes Using AI
I used AI to quickly upgrade a web banner and its messaging. In THREE short steps. Our company messaging and target audience have evolved, but I found a web banner that was stuck in 2022. 𝗦𝘁𝗲𝗽 𝟭: I gave the...
Measure Content Success with 10 Essential KPIs
I'm so over "Likes" and "Impressions". Your business leaders are too. These 10 KPIs help you demonstrate that your content engine is functioning effectively and delivering business value. Content ROI is a 𝘀𝘆𝘀𝘁𝗲𝗺 𝗺𝗲𝘁𝗿𝗶𝗰. It is not an asset measurement,...
AI‑Derived Customer Questions Drive Better FAQ Content
I used AI to analyze over 50 customer calls around video production and podcasting. Then I looked for patterns in their questions. From there, I created a list of 36 questions written in the customer's own words. The purpose of...
36 Video and Podcast Content Frequently Asked Questions
Content Monsta published a comprehensive FAQ guide titled “36 Video and Podcast Content Frequently Asked Questions.” The article, authored by A. Lee Judge, answers common queries about remote recording workflows, technical support options, pricing structures, return on investment, and performance...
Podcast Costs Extend Beyond Gear to Time and Services
How much does a podcast really cost? The answer depends on more than just gear and software. - DIY podcasts seem cheap—until you factor in editing, graphics, hosting, and strategy. - Your time is a cost too. Every hour spent...
Offer Both Short and Long Videos to Meet Audiences
Post both the long and short version of your video. Different formats serve different audiences and goals. - The 1-minute version grabs attention fast and boosts engagement. - The 3-minute version delivers depth and value for those who want more....
Turn Everyday Conversations Into Powerful Content Quickly
Record what you're already doing and turn it into content. You don’t need a big production team to start building trust. Every conversation you have could be a content goldmine. - Record your side of a sales call - Capture...
Visibility Drives Business Opportunities Beyond Vanity Metrics
Why are you on LinkedIn? The ultimate scoreboard isn’t likes, it’s business. But my guest Neal 🎙 Schaffer suggest that visibility still matters if you want to win. - More engagement boosts your content in the LinkedIn feed - High-like...
Weekly Syncs, Shared Scorecards, Unified Platform Bridge Gaps
Sales and Marketing fail when the conversation stops. Communication is the bridge that moves revenue and too often that bridge is closed. What is one practice your teams use to keep the bridge open? Why the gap exists • Marketing...
AI Makes Fast and Good Marketing Affordable
I’ve had this word come up unusually often in recent client discussions. And it hits a little differently these days. That word is “Speed”. Why is it different? Because Speed is possible today without losing quality. You know the old...
Small Podcast Audiences Drive Big Business Impact
You don’t need a massive audience for your podcast to matter. What you need is the right people listening and the right strategy behind it. Here’s why podcasting is still worth it, even with a small audience: - Most business...
Turning Sales Data Entry From Chore to Value
I once had a Sales executive tell me they were not going to spend time entering data into Salesforce because that felt like administrative work. As the Sales/Marketing Ops person, I knew the importance, yet I understood their reluctance. Salesforce...
Align Sales & Marketing: Translate, Measure, Integrate, Scale
In my 20+ years as the connector between Sales and Marketing, I have repeatedly observed four specific areas that hindered their performance as a revenue team. They misfired on at least two (if not all four) of these areas: 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:...
Speed Up Learning, Outpace Competitors with Continuous Experimentation
Marketing teams are producing more content than ever and feeling more stuck. You're measuring everything, yet still unsure what actually matters. AI has made content creation faster and cheaper. And instead of unlocking creativity, it's flooded feeds with generic noise....
Believability Drives Credibility; Fake Exec Videos Break Trust
This one decision could make or break your executive’s credibility. We know executive-led content performs. But what happens when the executive doesn’t want to be on camera? You can technically create a video without them: - Use photos to create...
Track Beyond Downloads; Tie Podcast Metrics to Sales
You're tracking the wrong podcast metrics if you're only looking at downloads. The real value of a podcast goes far beyond vanity numbers. Start with visibility metrics to understand reach: - Downloads and listens - YouTube views - Social engagement...
How to Measure Content Marketing ROI
The post argues that content marketing ROI should be measured as a system metric rather than isolated short‑term wins, using ten specific KPIs to gauge the health of a content engine. It highlights key indicators such as SME contribution, participation...
Equip Sales with Buyer Web Activity for Relevant Outreach
Your buyer may know more than your seller. That creates both risk and opportunity. A prospect spends an hour on your site, studying pricing, features, and case studies. Then a salesperson calls with no context from that research. Trust evaporates....
Give Sales Marketing Data Access to Close Faster
Your sales team is flying blind without this access. If Sales can’t see your marketing automation data, they’re working with half the story. Here’s what that access enables: * Continuity of information between teams * Seamless sharing of lead activity...
B2B Wins With Faster, Authentic, Modern Content
B2B doesn’t need to act like B2C. It just needs to create better content. - Faster content isn’t B2C. It’s efficient B2B. - Authentic content isn’t B2C. It’s human B2B. - Vertical video isn’t B2C. It’s modern B2B. - More...
Turn Every Sales Call Into Valuable Content
How to make every sales call productive—even if you don’t close What if every call added value to your sales and marketing? Imagine telling an executive: “Whether or not you make a sale, every sales call will move your business...
Video Clips Turn Podcasts From Invisible to Discoverable
How are people supposed to find your podcast? If you’re only using audio, you’re relying entirely on your own distribution. - Do you have an email list? - Do you have a strong social media following? - Are you consistently...
Why Pay for Remote Video Production
The article makes the case that remote video production—often available for under $5,000—delivers a strategic asset rather than just a raw video file, encompassing professional planning, executive coaching, high‑quality production, and full post‑production services. It contrasts this with in‑house Zoom...
Informational Quality Beats Production Value Every Time
Stop debating Quality vs Quantity. That's the wrong question. This is why your content isn't working; you're chasing the wrong kind of quality. Many brands still think high production value equals high impact. But that’s not what your customers care...
Prioritize Conversions Over Metrics, Stop Over‑Tracking
You don’t need to track everything to drive real results. Mary Keough : This mindset shift changed how I think about marketing success. - I used to obsess over every click, open, and scroll. - Retargeting felt like magic—no one...
Human Nuance Beats Automation for Authentic Marketing
Will automation shape your message or will your message shape automation? As marketing leans into automation for efficiency, a critical question emerges. - Do we adapt our messaging to fit what the tools can do? - Or do we demand...
Early Startups Need Visibility; Established Firms Need Content
Visibility or content — which one really drives growth? The answer depends on who you are and where you are. - For early-stage startups, visibility is everything - Founders with industry recognition can pull the brand forward - Their presence...
Noisy Prospecting Hurts Relationships, Buyers Feel Overwhelmed
Sales prospecting is getting noisier, and buyers are fed up. Gartner’s June 2025 Sales Survey found that buyers feel overwhelmed and frustrated by outreach and that bad prospecting is actively damaging relationships . Why? Because teams are now sending more...
Transmutative AI Turns Your Own Content Into New Formats
This is beyond generative AI. I call it transmutative AI. It’s not about repurposing. It’s not about mass-producing content. While speaking at Content Marketing World, I realized something. We often think using AI in content means repurposing or generating fluff...
Use AI Avatars for Facts, Keep Your Voice for Heart
AI avatars are powerful, but they shouldn't replace your personality. Here's how I decide when to use them and when not to. If you're sharing facts - use the avatar. - A quarterly report - A business update - A...
Start a Content Engine by Simply Hitting Record
How to build a content engine without adding more work You don’t need a studio, script, or strategy to start. You just need to hit record. - Record what you're already doing—like your end of a sales call - Capture...
Gmail Blocks 99.9% Spam, Raising B2B Outreach Standards
Is your revenue-critical email getting delivered? Gmail can be the canary in the coal mine for corporate email filters too. Gmail’s spam filters are now blocking over 99.9% of suspected spam, raising the bar for B2B cold outreach (source: Outbound...
Marketers Misunderstand AI: It’s More Than Content Generation
Most marketers still think of AI as a tool that generates content from scratch. That’s the root of the problem. Generative AI pulls from large data sets made up of other people’s content. It’s like crowdsourcing from the internet. The...