Amber Figlow
Content strategist helping teams build organized content systems that compound brand growth and acquisition.
Most Followers Miss Your Posts—Repurpose to Maximize Reach
Only 10% of your audience sees what you post... on a GOOD day. Stop stressing about creating something new every day when most people haven't even seen Monday's post. Learn to repurpose your content.
Brand Values: Non‑negotiable, Public, and Consistently Lived
Talking about your brand values in your content is not some weird corporate values statement. They are what you refuse to compromise on... in public.... consistently.
Content Pillars Aren’t Topics, They’re Strategic Outcomes
Content pillars are not things like education, motivation, or inspiration. Those are end goals for your content... they are not what your content is actually about.
Identify Audience Barriers to Build Powerful Content Pillars
What is standing between your audience and the outcome you deliver? The thing they need to unlearn, understand, or have in place before your work can actually do its job? That's a content pillar, and you should be creating content all around...
Use Topics, Not Outcomes, as Content Pillars
The most common content pillar advice on social media is making it harder, not easier, to think of content ideas. There's a reason why things like "education, motivation, and inspiration," as your content pillars doesn't actually feel like it's helping. Why?...
Pick the Platform that Fits Your Audience, Not Hype
Every platform expert is going to tell you their platform is the most important one. TikTok experts will tell you TikTok is where all the growth is happening. LinkedIn experts will tell you that LinkedIn is where all the money is. Instagram experts...
Sometimes the Best Strategy Is Saying No
Sometimes the BEST content strategy is just saying no to the shiny new platform or tactic.
AI Becomes the New Marketing Hook for All
the moment I predicted YEARS ago is finally here… Whether or not you use AI in your business, courses, frameworks, etc. is now becoming a marketing talking point. A feature. A benefit. A positioning statement to either repel or attract the...
From Mocked Creator to Sought‑After Advisor
People called me "whack" and "lame" for creating videos on social media... until it worked, and now those same people ask for advice.
Repeat Your Posts to Cut Through Algorithm Noise
Repeat yourself on social media. All the fucking time. Why? Algorithms are brutal. People's lives are busy. Between work, family, and endless scrolling, your meticulously created content is basically a whisper in a hurricane.
First $400 Client Taught Me Priceless Lessons
my museum of failure as a content strategist... I charged my first client $400/month to manage all of their social media. I made absolutely no money in the beginning.
April Social Media Recap: Stay Active Despite the Snooze
Social media is SO fucking boring right now... it’s a big snooze fest. But that doesn’t mean you should stop posting, we still need some damn momentum. Here's everything that happened in social media in April, and how you should move forward...
Repetition Turns Fragments Into Trust and Recognition
You are the only person who sees every single piece of content you create. Your audience? They're catching fragments, glimpses, moments. Repetition isn't just okay, it's necessary. It's how you build trust. It's how you become recognizable. It's how you grow.
Talking to Camera Stays Uniquely Human
Talking to camera is the one content format AI cannot replicate... Before you come at me with "what about AI avatars" we can still see that those aren't real. We can sniff that bullshit from a mile away. There is something...
Stop Over‑prompting AI; Design It Yourself Faster
You are 30 minutes into prompting Claude to help you design a carousel... when you could have just designed it yourself and been done 20 mintues ago