Amber Figlow
Content strategist helping teams build organized content systems that compound brand growth and acquisition.
For You Pages Aren’t Truly Personalized, Fueling Shallow Viral Narratives
Just because it’s the “for you” page doesn’t mean that every video you watch is crafted to YOUR specific scenario. Over half the comments on most viral TikTok videos start with some variation of "well what about me?" The internet is seriously lacking nuance, comprehension, and critical thinking.
Blend Carousels for Info, Videos for Connection
Carousels can inform... Yap videos can connect. Information can draw someone in... and connection can help them convert. These are different goals for different types of content, and you should create both.
Most AI Carousels Fail Due to Poor Tool Setup
I am not saying AI carousels are always bad. I am saying most people making them right now don't have their AI tools set up for them to be good.
AI Carousels Will Flood Feeds With Identical Content
Honestly... I am not actually all that worried about the quality of these AI-generated carousels, I am worried about the quantity. Some AI carousels are going to be genuinely good. The issue is that hundreds of them are going to...
More Frequent, Smaller Posts Beat Occasional Viral Hits
I’d rather post 10 times each week on social with each post reaching 1,000 people, rather than posting once a week and that post reaching 10,000 people. Same amount of people. Technically the same amount of engagement. Just a different frequency. At least...
Carousel Dominance Fades; Talking‑to‑camera Content Rises
You remember when we all started HATING on 6-second b-roll videos with text on top, because they seemed to be everywhere? Yeah, I think that's why carousels have been outperforming them for around a year now. And lowkey, I think the same...
Camera Talk Offers Unique Impact Beyond Trends
I've been telling people to get on camera for years. Before AI was here to help... Before the "carousels are popping off" era... Before "yap content" became a trend... Not because some algorithm demanded it, because I could see that talking to the camera...
Repurpose Top Content During Low‑Energy Days
You need a content plan for low-energy periods because they WILL happen. I repurpose old content that performed well instead of forcing new creation when I'm running on fumes.
Scheduling Tools Can’t Legally Add Trending Audio
"But what about trending audio? If I schedule my Reels I can't add music." Yeah, that's true, o scheduling tool can legally add trending audio because the music is copyrighted and they don't have the licensing to do it. If a tool...
Shift to Monthly Analytics, Transform Your Content Perspective
Looking at your analytics month by month instead of post by post is going to change how you feel about your content.
Batch and Schedule Posts with Trending Audio—Options Exist
You can still batch and scheudle your content that requires trending audio or music... you do have options
Stop Apologizing in Your Content to Keep Attention
Stop apologizing in your content. ”Sorry I look a mess… sorry if you can hear my kids… sorry… sorry…” You are giving people a reason to scroll. They probably didn’t notice, but you just wasted 3 seconds apologizing, and you just gave...
Scheduling Posts Doesn't Hurt Reach—Stop Believing the Myth
The "I won't schedule my content becuase it decreases reach" conversation is one I'm tired of having... ... but I'm having it again because I keep seeing people stay stuck behind this idea.
Admitting Old Content Strategies Fail Is the Hardest Step
The HARDEST part of changing any part of how you create content is knowing that it has worked for years, and now admitting that it doesn't.
Over‑editing Is Just Procrastination, Not Perfection
Over-editing your videos is procrastination. The hour you just spent tweaking things your audience will never notice? That wasn't editing... that was avoidance, fear, or insert any other uncomfortable feeling that you have around creating content.
Fair Pay Is Non‑Negotiable; No Outsourcing Without It
In my business, fair pay is non-negotiable. If I can't afford to pay someone what they're worth, I'm not ready to outsource.
Stop Wasting Hours Editing 60‑Second TikTok Videos
This one ended up on the videographer side of Threads, and they aren't too thrilled with me... this is for small business owners who waste time editing a 60-second video to put on TikTok. 😅
Editing 60‑second Video for Two Hours? It's a Workflow Problem
A two-hour editing session for a 60-second video is a workflow problem, not a skill problem.
Platform Culture Dictates Content Performance Across Networks
Each platform has its own culture, its own audience behaviors, and its own unspoken rules. You can publish the same piece of content across platforms... it doesn't mean it will always perform the same.
Discover Descript Layout Packs: Video Editing’s Canva Templates
You're sleeping on @descript_app layout packs. Layout packs are the Canva templates of video editing.
Over‑editing Videos Is Procrastination, Not Dedication
Spending three hours editing a 60-second video is not dedication... it's procrastination, and not a good use of time as a business owner when you need to be making MONEY.
Edit Faster by Planning Before You Press Record
The fastest way to shorten your video editing time has nothing to do with the software you're using. It starts before you hit that record button...
Most Followers Miss Your Posts, Stop Over‑Repeating
90% of your audience isn't seeing your content the first time. Most people don't see your posts, and you're stressing about "looking too repetitive."
Outline Your Video First, Cut Editing Time
A rough outline before you hit record when creating video content will save you more editing time than you think
Five‑Minute Video Edits: Systematized Efficiency Over Shortcuts
My short-form video editing workflow takes me under five minutes. Not because I take shortcuts, but because I spent years figuring out exactly where time gets lost in the editing process, and I built a system that eliminates every single one...
Blend Timely and Evergreen Content for Balanced Success
Timely content gets a spike in engagement and relevance. Evergreen content gets the long game. You need both in your content strategy.
Evergreen Content Revives Old Posts When Trends Shift
I posted a video about Claude almost a year ago. Forgot about it, moved on, created other content. Last month, a wave of people switched from ChatGPT to Claude, and that old video started picking up views again. This is what I mean...
Scheduling Posts Won’t Damage Instagram Reach, Says Mosseri
Adam Mosseri confirmed what I have been telling you for YEARS... scheduling your content does not hurt your reach on Instagram. 👏
Clickable Caption Links Are Optional; Stick with Bio
Yes... there some people who have access to a new Instagram feature that allows them to have a clickable link in their caption. No... you don't need to change your entire strategy or freak out if you don't have the feature. We...
Give Value, Skip Intro, Automate Freebies for Reel Success
I've been testing Trial Reels... and I finally had one "pop off" 👀 What I've seen working so far: ✓ give a TON of information away in the video ✓ these aren't posts for people to get to know you ✓ use a ManyChat...
Big TikTok Audience, but Math Forces Me to Quit
I've been on TikTok for five fucking years now... and I am de-prioritizing it despite my audience of 200k+ people. This isn't a dramatic exit or a hot take. It's just math.
Longer Threads Reduce Theft, Boost Meaningful Dialogue
People are shady as fuck out here on Threads. I have seen SO much content just get swiped and stolen with no credit given to the original creator. Most of that content? Quick, funny, insightful one-liners. Yeah, they hit. Yeah,...
Scheduling Trial Reels Makes Frequent Posting Viable
I have been SO hesitant to test out a full strategy with Trial Reels. A lot of people have said you find success when you are posting to it 2-10 times a day... and I just don't have time for that...
Instagram Leads March Updates; TikTok Slipping, Plan April
Instagram had more updates last month than any other platform. TikTok is losing its grip. And Mosseri finally said out loud what I've been telling you for years. Here's everything that happened in social media in March, and how you should move forward...
Price Fairly: Value Over Undercutting or Exploitation
How I think about pricing as an anti-capitalist business owner... I'm not the cheapest, to undercut everyone and exploit my own labor for volume. I'm not the most expensive, to maximize profit and price out everyone who isn't wealthy. I just price my...
Only Outsource when You Can Afford Fair Pay
I've never had an employee... not once in seven years of running a business full time. I work with small business owners and freelancers on retainer or per project. And if I can't afford to pay someone what they're worth, I'm simply...
Quit Algorithm Chasing, Reclaim Your Creative Labor
This year, I stopped optimizing my content for algorithms. Social media was built to commodify your attention and sell it to advertisers. Every hour I spend chasing perfect posting times, or perfecting every element of a post, is me exploiting my own...
Embrace Daily Failures: Lessons Shaping My Business
Looking back at my "failures" makes me grateful for them, but in the moment... holy fuck do they suck. I feel like I fail at something everyday, and it is always a lesson in how to do something better the next...
Fair Pay Is Non‑Negotiable: Don't Outsource Poorly Paid
In my business, fair pay is non-negotiable. If I can't afford to pay someone what they're worth, I'm not ready to outsource.
Choose Your Preferred YouTube Tutorial Style and Community
Ok so you want this, cool cool, I’m gonna do it! 😈 but now for format… I def want it on YouTube, so I can update as new features come out, but do you want: - quick tutorials in a playlist? -...
Free Descript Video Editing Course to Replace Bad Tutorials
Soooooo... how badly do you want to learn Descript for your video editing? I am considering dropping a full course on how to edit in Descript and putting it out for free on YouTube, because the tutorials out there are GARBAGE.
Optimization Masks Attention Commodification in Social Media Strategy
A lot of social media and content strategy "best practices" are built around gaming platforms that were built to commodify your attention, and we just call it "optimization."
Stop Optimizing Content; Reclaim Your Time From Algorithms
I stopped optimizing every piece of content for social media algorithms. Social media was built to commodify your attention and sell it to advertisers. That's why it's free. Me spending hours chasing the algorithm? That's exploiting my own labor for someone else's...
Price Hike Pushes Loom User to Cancel
oh Loom... honey... I have been considering canceling for a while now, but I think this price jump solidified it for me.
Quit Corporate, Now I Set My Own Worth
I left corporate America because someone else decided how much of my value I got to keep. I made $45,000 a year, yet generated millions of dollars in revenue for this business. Yeah, my value was WORTH a ton, and I wasn't...
Create for People, Not for the Algorithm
"Post at the best time" = optimize your labor for a platform's algorithm. "Use the right hashtags" = help a platform sell your attention more effectively. "Perfect your video length" = conform your creativity to what benefits the machine. You are not creating...
Edit and Publish YouTube Videos in Two Hours
I used to have a content manager to help me edit my YouTube videos. The videos looked great, but the process made me so disconnected from my own content. Now, I record a video and get it edited and scheduled in...
Yap Era: Authentic Voices Replace Polished Tech‑bro Content
I'm convinced the "yap era" of social content is not a trend... It's a course correction. People got tired of over-produced content that felt empty (and WAY too tech bro-y). They want real information, real stories, from real people.
Professional Cleaning Boosts Productivity and ADHD Focus
The best thing I have ever done is hire a professional cleaner to deep clean my house every few weeks. It's better for me as a business owner. It's better for me as a human being with ADHD. Yes, I...
Plan Monthly, Film Weekly, Repurpose Daily for Efficiency
My new content workflow... 📆 Monthly: strategy + planning only. No creating. 📆 Weekly: film + edit same day. Done in under 2 hours. 📆 Daily: 1 hour on supplemental content from that video.