Roku Action Ads Boost LolaVie Sales 40%
Jennifer Aniston’s brand entered a new marketing channel for the 1st time. They’re sharing the strategy with us. Obviously, I have thoughts. I’ve been following LolaVie closely for years. But the actually-interesting thing here is the numbers + the simple levers they pulled in Roku Advertising to help hit those numbers. The levers in question: 1️⃣: Action Ads - viewers click “OK” on their remote and get a text to buy. From the couch. (I have watched my own mother do this in real time.) 2️⃣: Geo-targeted near Ulta stores to drive foot traffic alongside in-store promos 3️⃣: Suppressed existing customers entirely, net new reach only The numbers in question Roku Ads Manager contributed to: +40% sales lift. +53% new customers YoY. +43% conversions. ADMIRE LolaVie’s Roku strategy w/me 👉👉👉 https://lnkd.in/eBpPtwRq (There's also a 2-min video). #rokupartner
Say More With Less: Saint Laurent Inspiration
say more with less h/t Saint Laurent
Winning Consideration Before Search via Streaming Ads
Are you optimizing for the moment after the buying decision has already been made? Because, the brands I'm watching right now are winning consideration before anyone opens a search tab. This is the shift: shopping doesn't start at Google anymore....
Even Rivals Praise Brilliant Ferrari Advertising
Even a McLaren fan Can respect a 🔥 Ferrari ad
Subway Spaces Transform Into Unexpected Urban Art
Even the subway Can be a work of art h/t Bulovas
Start Every Pitch With a Strong Value Proposition
Lead with The value prop
Porsche’s Ads Consistently Hit the Mark
Porsche ads Always hit the mark h/t Porsche
Clear Calls-to-Action Boost Conversion Rates
clear CTA = higher conversion
Stop DIY Taxes—Automate with Anrok for Scale
4 signs you should not be going it alone, tax-wise: 1. You are not, in fact, an accountant. 2. You crossed the $1M annual sales mark and your tax filings went from 2 --> 40, overnight. 3. You did not...
Your Brand Doesn't Need to Please Everyone
your brand doesn't need to make sense to everyone
Three Key Snapchat Trends Every CDO Must Know
As a Chief Digital Officer, 3 things jumped out to me in Snapchat for Business 's latest report. Let's unpack what you need to know before 2026 - ready? And, get the full Snapchat Generation report: https://lnkd.in/eBs4gESm #snapchatpartner
Seasonal Ads Work Even without Seasonal Products
you don't need a seasonal product to have seasonal ads
Automate VIP Customer Journey in Seconds, Not Hours
Here’s a workflow that I love: Customer buys a specific product 6x or more → automatically triggers a Slack notification to the team → creates a personalized task in project management → schedules a follow-up email for 30 days later...
No One Owns the Website—Complexity Blocks AI Adoption
ATTN: There is a giveaway at the end of this post. Everyone I know who touches websites is living a double life. By day: “We’ll get that website update live soon!! 🫶” By night: Asking chatGPT “how 2 fix a...
Accessibility Fixes Can Outpace BFCM A/B Tests
Right now, we're all A/B testing, rolling out promos, and optimizing load times - all just to move the needle a FEW points for BFCM. But did you know, closing accessibility gaps can drive bigger lifts than all those combined?...