E‑commerce Leads Accessibility Lawsuits; Fixing Boosts Conversions
Ecom is the top target for accessibility lawsuits. And it's not even close. 77% of web accessibility lawsuits last year were against ecom sites. Because most of the internet’s accessibility issues happen right when someone wants to buy. But the risks go way beyond legal. Accessibility issues are CX issues that drive away customers. This shows up in support tickets. Missing revenue. Lost trust. This is a big deal. → 1 in 4 people in the US live with a disability that actively affects their experience online. Shopping is no different. → 43% of these people have abandoned a purchase because of an accessibility issue. → 81% never come back. A few of the usual culprits: missing image alt tags, low-context text, unlabeled forms, CAPTCHAs you can’t see or use, buttons that don’t play nice with assistive tech. Fixing these increases conversion from traffic you already paid for. How to start this month: 1. Run a scan of your site. (link in comments) 2. Tackle your highest traffic pages & flows. 3. QA with people who use assistive tech. 4. Set an owner and add accessibility checks to your release process. If you want help, AudioEye combines automation with expert, human testing, so your team can find issues across components in a way that keeps pace with every update. Before you lose another customer.