Chat‑Feed Sponsored Snaps Drive 2× Conversions
If there’s 1 thing I’ll always open, it’s a DM. When I see that message notification, I tap it immediately. Every time. For Snapchat for Business , that goes double. Lately, those messages have included the new Sponsored Snaps. And I remember them. Because they show up where real conversations happen: inside the Chat Feed. Where 85% of Snapchatters regularly hang out. This is the closest a brand can get to the group chat. And it works: when those Snaps get opened, they drive 2x the conversions and 14% higher unique pixel ad converters. It's proximity (and spend efficiency) you simply can't fake. See it in action --> https://lnkd.in/eSzxa8Uf #snapchatpartner
E‑commerce Leads Accessibility Lawsuits; Fixing Boosts Conversions
Ecom is the top target for accessibility lawsuits. And it's not even close. 77% of web accessibility lawsuits last year were against ecom sites. Because most of the internet’s accessibility issues happen right when someone wants to buy. But the...