NASCAR's 12% Drop Shows Big Data Limits
That's a drop of 12% for the Texas NASCAR race. NASCAR right now is Exhibit A that Nielsen Big Data is not a panacea for every sports property, and Big Data remains a work in progress for some
Golden Boy Boxing Partners with Range Sports for Media Rights
A little pugilism news: @GoldenBoyBoxing has tapped Range Sports for media rights work, as well as advising on the creation of new tentpole events https://t.co/j35ITRE1eA
Wearable Data Shows 4.2% Co‑
A new @Nielsen study using wearables showed a 4.2% co-viewing viewership lift to big February TV events like the @SuperBowl, @DAYTONA 500, @Olympics Opening & Closing Ceremony, @NBAAllStar https://t.co/0XnkscGBjE
Mavericks Assemble Powerhouse Front Office Trio
Basic new executive structure here for Mavs: Rick Welts: CEO Ethan Casson: president Masai Ujiri: president of basketball operations That's a damn strong lineup in the front office.
Pirates Dominate Pittsburgh Primetime TV Despite Recent Slumps
The local TV numbers support this. Regardless of record in recent years, Pirates games on their regional sports network consistently lead the Pittsburgh market in primetime audience over the spring/summer
Market, Not Media, Sets True Team Valuations
Valuations were meant for media fodder, not to be taken super seriously. Definitely gets people going on social media But remember: when the Clippers were sold to Steve Ballmer, the sale price was over $1 billion more than what Forbes had...
Florida Traffic Cam Outdraws Apple TV for F1 Miami
What drew more viewers for the F1 Miami Grand Prix? Apple TV or this Florida Highway Traffic Cam making the rounds on social? 😬 https://t.co/U1RPdThcn5
Kentucky Oaks Debuts Prime‑time Slot Amid Sports Showdown
It's Friday Night Lights in Louisville, as NBC and Churchill Downs are running the Kentucky Oaks in prime-time for the first time (8-9pm ET) Not without sports competition: 🔲Two NBA Game 6s/Prime Video 🔲Two NHL Game 6s/ESPN, ESPN2 🔲UFL on Fox https://t.co/DaPo0eFn4d
Minnesota Leads Bid for 2028 NFL Draft Hosting
Sources tell @SBJ that Minnesota is favored to win hosting rights to the 2028 NFL Draft https://t.co/q46HHX11yG
NFL Gains 300K Viewers via Alternative Platforms
Looks like NFL added around 300,000 viewers from those "alternative" sources outside of ABC, ESPN and NFL Network for the 1st Round to get to 13.2 million (traditional number closer to 12.9 million) (i.e. numbers from Deportes, ESPN app, Hulu, Disney+,...
Key Sports Media Moves: ESPN, CW Streaming, Fever, Derby Preview
This week's @SBJ Sports Media Pod: 🔲Disney’s decision to hold ESPN -- for now 🔲 @TheCW gets a streaming solution 🔲@IndianaFever games are national, but still local 🔲And a chat with @ChurchillDowns CEO Bill Carstanjen ahead of the @KentuckyDerby https://t.co/ZUvyMNWz2b
College Basketball Tourney Dominates TV Time, Football Playoffs Lag
He's got a point here on "playoff" expansion. The NCAA Men's Tourney already accounts for around 50% of the viewing hours for a college basketball season. Compare that with the CFP, which currently only accounts for like 17% of viewing hours for...
Nashville Media Market Climbs, NBA Eyes Grizzlies Relocation
Nashville definitely on the rise as a media market. Currently ranks No. 25 overall in the U.S.. It was No. 30 five years ago. Memphis is the No. 51 media market. Five years ago, was No. 53
Bleacher Report GM Previews NFL Draft Show Lineup
With the first round of the NFL Draft tonight, we’re talking to Bennett Spector, the GM of @BleacherReport, on how his platform is covering the event with a show featuring @MicahhParsons11, @MalikNabersSzn and @adamlefkoe https://t.co/X0wJ0vOcV8
Spurs‑Blazers Opener Draws 5.7 Million Viewers
Strong 5.7 million viewers for Game 1 of Spurs-Trail Blazers first round series on NBC on Sunday night (1 million of those on Peacock's stream). Hopefully Wembanyama comes back soon from that concussion.
Rams' Post Becomes NFL Teams' Top-Performing Content
Not only was this EASILY the best performing piece of content the @RamsNFL have ever had, but it's also likely the best performing brand content any @NFL team has had (with a nice assist from @SnoopDogg sharing on Instagram to...
Fans Want WWE‑SEC Netflix Docu‑Series Featuring Stars
Between Oba Femi, @BiancaBelairWWE and @_trickwilliams (and likely others), why not a docu-series on Netflix from @WWE and the @SEC ?
Golf Betting Surges: Handle Up 33% YoY
Great golf wagering info from my colleague @Bill_KingSBJ : Betting handle on @PGATOUR events -- not counting the Masters, which does its own thing -- is up 33% vs. this time last year. The number of bets is pacing 18% ahead. The...
Netflix's Sports Strategy Expands with Women's World Cup
What’s the future of sports on @netflix ? Bela Bajaria, head of content, getting into it with @elleduncantv Women’s World Cup, Drive to Survive, Full Swing and more https://t.co/ujNZfxsOQV
CBS Simulcast Delivers UFC’s Biggest Audience in a Decade
CBS simulcast once again pays off for @ufc with the most-watched telecast for the MMA outfit in 10 years 2.65 million viewers for UFC 327 on Saturday. That tops the 2.47 million for the UFC 326 simulcast
Preakness Media Rights Signal Extra Week in Triple Crown Schedule
🚨🚨🚨The media rights future of the @PreaknessStakes is coming into focus, and it will likely be part of a historic shift in the Triple Crown calendar in the form of an extra week between the first and second legs 🚨🚨🚨 https://t.co/vay3ClpQ0x
ESPN Launches Star‑studded “Inside the NBA” Promo
On Sunday, ESPN is unveiling new creative from Arts & Letters to highlight "Inside the NBA" ahead of the playoffs, with @SHAQ, @TheJetOnTNT, Charles Barkley and Ernie Johnson all featured in the spots https://t.co/aiAj7lZ8L8
FloSports Elevates COO Jayar Donlan to President
FloSports is promoting Jayar Donlan from COO to president, reporting to CEO & co-founder Mark Floreani. Donlan joined FloSports in 2023. Check out his 2021 Forty Under 40 profile (when he was with WWE): https://t.co/kP07OW8MhT
Griffin Debut Draws 260K, MLBN Out‑of‑market up 46%
MLB Network’s out-of-market telecast of Pirates SS Konnor Griffin debut Saturday averaged 260,000 viewers 🔲On par with Paul Skenes debut on MLBN (253,000 on 5/11/24) 🔲Through Sunday, @MLBNetwork out-of-market live games are +46%, led by Guardians-Dodgers (447,000) on April 1
Agent Gideon Cohen Discusses Career Moves and NFL Insights
Longtime media talent agent Gideon Cohen of @AthletesFirst joins the @SBJ Sports Media Podcast this week We talk his career path, the decision by @M_Ryan02 to go from the @CBSSports to the @AtlantaFalcons front office and what else he's watching https://t.co/0Ac9dtoWNW
Alt-Cast Draws 6% Viewership, Peaks at 1.5 M Viewers
The Fab Five alt-cast on truTV drew 810,000 viewers Saturday night -- or around 6% of the total audience for Michigan-Arizona. But the blowtout meant the audience peaked in the first half -- to the tune of 1.5 million viewers https://t.co/rDh9sEg8XT
Konnor Griffin's TV Debut Beats Skenes, Sets Streaming Record
For TV, @KonnorGriffin22 > @Paul_Skenes? @SNPittsburgh drew 6.15 local rating for the rookie's debut Saturday. That topped Skenes' 2025 debut (Skenes starts would go on to be 20% better than other Pirates games in 2025). Sat/Sun games also streaming records for SNP...
College Football Title Games Worth $50‑75 Million Each
Important price to remember as CFP expansion discussion comes up, with talk of eliminating title games. Overall, sources have indicated football title games for Big Ten, SEC can each be worth $75+ million annually. Maybe closer to $50+ million for ACC, Big...
Predators Secure Scripps Sports Broadcast Deal Post
Latest development on local game delivery @PredsNHL ink broadcast deal with @ScrippsSports following Main Street demise More with @AlexMSilverman https://t.co/C7s6V9EKvY