Caitlin Clark and the Women’s Sports Gold Rush | In the Game
In this episode of In the Game, hosts Marcus, Paola Flores‑Marquez, and Ethan Kramer‑Fla dissect the "Caitlin Clark effect"—the massive economic and cultural boost the Indiana Fever star has brought to the WNBA. They examine how her rookie season drove a 170% spike in ESPN viewership, lifted league‑wide women's sports audiences from 2.7 million to 4.5 million, and vaulted the Fever’s franchise value from roughly $90 million to $340 million. The conversation also covers the league’s new media rights deal (216 games on national platforms), expanding salaries, and rapid expansion plans, while debating whether the league can sustain growth without Clark’s presence.
Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail
In this episode of Reimagining Retail, host Susie David Kenyon, analyst Skye Cannavis, and AliExpress U.S. marketing head Chris Carl discuss Singles Day – the world’s largest shopping festival, now expanding into the U.S. market. They highlight the event’s massive...
Amazon’s AI Overviews Changes Discovery? Shopping AI or General AI? 3 Big Questions for Amazon | Behind the Numbers
In this episode, Marcus, Marissa Jones, and Susie David‑Kenyon dissect Amazon’s latest strategic moves, focusing on three big questions: how Amazon can close the ad‑revenue gap with Google and Meta, whether its new supply‑chain services could turn Amazon into the...
Is Google Quietly Losing? YouTube “Stations” Impact? 3 Big Questions for Google | Behind the Numbers
In this episode, senior forecasting analyst Drew Spink and newsletter analyst Marissa Jones dissect Google’s Q1 2026 results, focusing on three big questions: whether Google will introduce ads to its Gemini chatbot, how the company’s massive AI spending is being...
Apple After Tim Cook: Where Is It Heading? | Behind the Numbers
In this episode, analysts Yuri Wormser and Jacob Bourne dissect Tim Cook’s 15‑year tenure at Apple, highlighting his financial transformation, expansion of services, supply‑chain diversification, and cautious AI strategy. They debate whether Apple needs another "iPhone moment" or an App...
AI Assistants That Sell You Things On The Side | Behind the Numbers
In this episode of "Behind the Numbers," hosts Marcus, Grace Harmon, and Nate Elliott dissect OpenAI's ambitious plan to generate $100 billion in ad revenue from ChatGPT by 2030. They critique the feasibility of scaling from a $100 million pilot to billions...
The Great KitKat Heist, the "Sephora-Fication" Of Walmart, and More | Reimagining Retail
In this episode of Reimagining Retail, host Susie David‑Canyon and analysts Zach Stambour, Karina Perkins, and Becky Schillings present their unofficial monthly retailer awards, highlighting standout campaigns and in‑store initiatives. The most impactful campaign award went to American Eagle’s follow‑up...
AI, Brand Safety’s Frenemy | Behind the Numbers
In this episode, Marcus talks with UK analyst Bill Fisher and US AI expert Jacob about the surge of AI‑generated "slop" on platforms like YouTube and its impact on brand safety. They highlight how AI content now makes up roughly...
The Returns Problem: How to Keep Things Sold and Customers Happy | Reimagining Retail
In this episode of Reimagining Retail, host Susie David-Canyon and analysts Blake Drosch and Sky Canabis dissect the growing challenge of e‑commerce returns, which are projected to make up half of all retail returns by decade’s end despite online sales...
AI, Brand Safety’s Frenemy | Behind the Numbers (Video)
The latest eMarketer podcast examines how AI-generated content—often dubbed "AI slop"—is surfacing on YouTube and creating new brand‑safety challenges. Hosts discuss both the promise of machine‑learning tools that can flag unsafe placements and the pitfalls when algorithms misclassify or amplify...
Media Quality and Measurement: The Gap Between Seeing, and Knowing | Behind the Numbers (Video)
In a recent eMarketer podcast, host Marcus Johnson and guests Arielle Feger and David Simon dissect the shortcomings of current media measurement, especially the over‑reliance on simple reach numbers. They argue that traditional metrics fail to capture the true quality...
America’s Love-Hate Relationship with (Sports) Betting | In the Game (Video)
The latest eMarketer podcast examines how sports betting is rapidly becoming mainstream in the United States, highlighting recent market data that shows betting handle surpassing $300 billion and consumer awareness climbing above 70 percent. Hosts discuss the mixed public sentiment—enthusiasm for new...
America’s Love-Hate Relationship with (Sports) Betting | In the Game
The episode explores the rapid rise of sports betting in the United States, highlighting that roughly $200 billion will be wagered this year and over 50 million adults—about one‑fifth of the adult population—are active bettors, most of them young men under 30....
Department Store Reinvention: Old Rules Vs. New Success | Reimagining Retail
In this episode of Reimagining Retail, host Susie David‑Kenyon and analysts Rachel Wolf and Paul Briggs dissect the myth that department stores are dead, exploring how the format must evolve to stay relevant. They debate definitions, noting that modern department...
What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast
In this special edition of the eMarketer "Behind the Numbers" podcast, senior analyst Arielle Fager leads a panel with Jack Newper of Purdue Farms and Matt Barresi of Kimberly‑Clark to dissect the growing gap between retail media spend and measurement...