The Ruling That Could Unravel Social Media | Behind the Numbers
In this episode, Marcus, Ethan, and Emmy discuss recent California and New Mexico jury rulings that held Meta and Google liable for youth mental‑health harms caused by their platforms, awarding millions in damages and marking the first time social‑media apps were treated as defective products. They explore the legal strategy of targeting platform design rather than content, the companies' defensive PR responses, and the growing recognition of social‑media addiction among teens. The conversation highlights the potential for a wave of similar lawsuits that could force massive financial liability on tech giants.
3 Consumers Retailers Must Know in the AI Era | Reimagining Retail
In this episode of Reimagining Retail, host Susie David‑Canyon and analysts Karina Lam and Sky Cannavis unpack the three emerging consumer archetypes in the AI era: the traditional human shopper, the futuristic AI‑driven agent, and the hybrid human‑AI shopper who...
The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
In this special edition of the eMarketer podcast, analyst Sarah Marzano explains why U.S. retail media has been built for e‑commerce rather than physical stores, despite stores accounting for over 80% of sales. She highlights the massive $70 billion retail‑media spend...
King YouTube: Who’s Coming for the Crown—And How | Behind the Numbers
In this episode of Behind the Numbers, hosts Marcus, Ethan Kramer, and analyst Marissa Jones dissect YouTube’s ascent to the top of the media hierarchy, noting its $62 billion revenue haul that now eclipses Disney’s media business. They explore why YouTube’s...
Social Media’s Growing Role in Healthcare Decisions | Behind the Numbers
In this episode, senior digital health analysts Beth Snyder and Rajiv Leventhal discuss the expanding role of social media in shaping healthcare decisions, highlighting how 55% of American adults turn to platforms for health information, especially younger adults and people...
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
In this episode, analysts Max Willins and Minda Smiley break down the creator economy, revealing it now generates over $21 billion annually, with $12 billion from sponsored content and $5 billion from platform payouts. They highlight the rapid rise of fringe revenue streams—especially...
Formula One’s American Takeover: Will Brands Race Into F1 or Hit the Brakes? | In the Game
The episode explores the rapid rise of Formula 1 in the United States, crediting Netflix’s “Drive to Survive” docuseries, star drivers like Lewis Hamilton and Max Verstappen, and new U.S. races in Austin, Miami and Las Vegas for boosting viewership. Analysts Ross...
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
In this special edition of the Behind the Numbers podcast, eMarketer analyst Emmy Liederman moderates a panel with Nicole Marcus of Dick's Sporting Goods and Alison O'Keefe of Best Buy about the evolving creator video landscape and its migration from...
Starbucks’ Loyalty Revamp — The Blueprint for Modern Rewards | Reimagining Retail
In this episode of Reimagining Retail, host Susie David‑Kenyon and analysts Arielle Fager and Sky Canabis dissect Starbucks’ newly launched multi‑tier loyalty program. They debate whether the revamp is a defensive move to protect margins—by devaluing points and raising thresholds—or...
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
In this special edition of the eMarketer "Behind the Numbers" podcast, senior analyst Minda Smiley moderates a panel with Corey Weaver, Head of Influence at Gap Inc., and Alexis Call, Director of Digital Merchandising at Stanley 1913. The discussion explores...
Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers
In this episode, analysts Emmy Liederman and Paola discuss how teens (ages 12‑17) live constantly online, highlighting the dominance of smartphones for activities like social commerce, shopping, and media consumption. They reveal that 40% of teens now report being online...
The Big Creator Breakout in 2026 | Behind the Numbers Special Edition
In this special edition of the eMarketer podcast, Principal Analyst Max Willins reveals that U.S. creator earnings are projected to hit $21 billion in 2026, nearly doubling since 2022 and outpacing traditional web‑publisher revenues. He explains how creators have moved from...
How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail
In this episode, the hosts explore how social platforms have evolved into a genuine retail channel, highlighting the strategies retailers use to make social commerce feel like traditional shopping. They discuss the shift of creators from mere marketing tools to...