Bink Cummings
Practitioner sharing detailed Meta ads structures, attribution link setups, budgets, and testing processes applied to book sales.
Use Amazon Attribution to Track ROI, Cut Losing Ads
Q&A If you are running a single ad for a book in a single country it’s easy to see if it’s performing or not based on the increase in sales/reads. If you are running multiple ads for the same book- using Amazon attribution links helps determine the better performer. I look at ad performances in 7-14day increments. If I’m spending $5 a day on an ad and making $10+ a day on average over those 7-14 days then that’s a solid roi. If I’m not profiting or losing - then it’s time to cull.
Authors: Share Your Meta Ads Results So Far
For my author friends on here - how many of you have started meta ads since you’ve started following me? And if so… How have the results been?
My Proven Ad Strategies Vs. Time‑Wasting Tactics
Ad insights… what works for me and what I find to be a waste as a full time author
Write Through the Hate; Edit Later
I have crossed over the 60k threshold for book 36. 1800 words written today. Did I wanna show up? Nope. Did I write mostly dialogue? Yep. Did I hate everything I wrote? Also yes. Do I understand this happens during...
Start with Action, Peel Story Layers, Skip Info Dumps
Author writing tip - Start with action, a conversation, something to draw your reader in… Not info dumping Info dumping is unnecessary. I fell prey to this when I first started out. You want to give your reader context. You...
Use 8‑second Reels and Spy Competitors’ Ads
What to use in meta ads as the creative? 1. I always suggest reels under 8 secs- and I never recommend using the cover. 2. I also suggest going to Facebook and look at what authors in your genre - in...
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
Dark Romance as Cathartic Revenge Against Real-Life Men
Bink, why do you write graphic, dark romances where men get viciously murdered? Uh. Because I can’t do it for real, Jackie… Or I’d go to Prison. This is my cathartic outlet where I get to be a judge, jury,...
Turn Harsh Reviews Into Growth Opportunities
Author colleagues, let’s talk negative reviews. No matter where you are in your author journey, you will or have already gotten horrible reviews. Not just ones that rip your book to shreds but also you as a person - I’ve...
Speak Only on What You Actually Know
Saying this with love… don’t come for me. Stop giving advice if you don’t actually know what you’re talking about and have the experience. I only talk about what I actually do and test myself. And even then? I don’t know everything. Pretending...
Set Boundaries: Block Toxic Readers and Authors Immediately
Readers- if an author is an asshole to you- block them. Authors- If a reader is an asshole to you or tags you in a negative post they made about you or your books- block them. It truly is that...
Authors: Share Life, Not Just Book Promotions
Author Real talk… If you are an author and all you ever post and share on your social media platforms is promotional book content… Buy my book content… Oh look more generic book posts… You will not A. Increase your following count like...
Three Simple Weekly Tasks to Boost Indie Writing
Try to do these 3 things this week as an indie author: 1. Use your strongest performing trial reel and post it every day this week, with the same description, diff music, vary the length, use 1+ stickers, and change the...
Audiobooks Costly, Recoup Slowly; Avoid Amazon‑Exclusive Royalty Shares
Author Truth about audiobooks 1. They cost a lot to be made. $200-$600pfh (per finished hour) on average. Depending on your style- single, duet, or dual narration and how many narrators. 2. Unless you already have a midsize following it...
New Shed Office Sparks Mid‑Century Modern Desk Quest
I am loving my new sheshed office. This is a literal goal come true. But I am tired of building things for it. 🤣 I put this new chair together yesterday and this new side table took forever to build...