Bink Cummings
Practitioner sharing detailed Meta ads structures, attribution link setups, budgets, and testing processes applied to book sales.
Even Published Books Deserve Fresh Edits for Growth
This is your reminder that just because you’ve written and published a book - it doesn’t mean you can never go back and edit it again. You can and sometimes should. I’m in the process of doing self re-edits for many of my first books- to clean them up a bit. I had a habit of overusing ly adverbs and adding too many details. The longer you do this as a job, the more you hone your voice, and improve your writing.
Writing Success Requires Craft, Business Savvy, and Boundaries
Hard author truths: 1. If monthly income posts trigger you—block them. Seriously. Protect your peace. That includes me. Curate your space instead of complaining about what others choose to share. 2. Anyone can write a book. Not everyone can write one that...
Indie Author Hits $19K KDP Revenue with Minimal Ads
Indie Author Transparency - April 2026 👀 Words written- 20k Books read- 3 New newsletter subs- 579 New Fb- 240 New Insta- 296 New TT- 20 New Threads - 788 -Income- KU page reads- 3,774,660 Ebooks sold- 1582 Free ebooks- 1697 PB sold- 53 Est. KDP income- $18,863 Fb ads spend- $7,171 TT...
Author Help Suite Shows Revenue, Ad Spend, Profit
The full break down will come in a few days as it always does. But this is why I LOVE the author help suite. I can see my revenue. My meta ad spend. Where I’m at on net profit. This...
Cut Meta Book Ads When CPC Exceeds $0.15
Meta ads for your books- what should your cpc be? If I have any cpc over .15 - I cut the ad. If they creep up around .10c or more, they’re on my radar of “maybe” cut. Do low cpcs...
Books Fail From Invisibility, Not Poor Quality
Author insight—many books don’t fail because they’re bad—they fail because not enough readers ever saw them. Visibility is often the real problem, not quality.
Cut Losing Ads, Launch Higher‑ROI Campaigns
Let’s talk ads My analytics from today Spend vs make (average per day over last 7d) Vols box set - $20 / $60 us $11 / $25 uk Hope box set- $16, $8, $40 / $74 us $6, $4 /...
Full‑time Author without a Bestseller Is Possible
-Real author talk- You do not have to hit the top 100 on Amazon to do this full-time. I have 35 books out. This is my full time job. I’ve only had 4 books hit the top 100 Amazon in...
Free First Audiobook Boosts Downloads and Future Sales
Audiobook lover question… if an author offered the first book of a serial series for free in audio using Bookfunnel- If the book interested you… would you download it? Would you be more or less likely to listen to it because...
Use Amazon Attribution to Track ROI, Cut Losing Ads
Q&A If you are running a single ad for a book in a single country it’s easy to see if it’s performing or not based on the increase in sales/reads. If you are running multiple ads for the same book-...
Authors: Share Your Meta Ads Results So Far
For my author friends on here - how many of you have started meta ads since you’ve started following me? And if so… How have the results been?
My Proven Ad Strategies Vs. Time‑Wasting Tactics
Ad insights… what works for me and what I find to be a waste as a full time author
Write Through the Hate; Edit Later
I have crossed over the 60k threshold for book 36. 1800 words written today. Did I wanna show up? Nope. Did I write mostly dialogue? Yep. Did I hate everything I wrote? Also yes. Do I understand this happens during...
Start with Action, Peel Story Layers, Skip Info Dumps
Author writing tip - Start with action, a conversation, something to draw your reader in… Not info dumping Info dumping is unnecessary. I fell prey to this when I first started out. You want to give your reader context. You...
Use 8‑second Reels and Spy Competitors’ Ads
What to use in meta ads as the creative? 1. I always suggest reels under 8 secs- and I never recommend using the cover. 2. I also suggest going to Facebook and look at what authors in your genre - in...
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
Dark Romance as Cathartic Revenge Against Real-Life Men
Bink, why do you write graphic, dark romances where men get viciously murdered? Uh. Because I can’t do it for real, Jackie… Or I’d go to Prison. This is my cathartic outlet where I get to be a judge, jury,...
Turn Harsh Reviews Into Growth Opportunities
Author colleagues, let’s talk negative reviews. No matter where you are in your author journey, you will or have already gotten horrible reviews. Not just ones that rip your book to shreds but also you as a person - I’ve...
Speak Only on What You Actually Know
Saying this with love… don’t come for me. Stop giving advice if you don’t actually know what you’re talking about and have the experience. I only talk about what I actually do and test myself. And even then? I don’t know everything. Pretending...
Set Boundaries: Block Toxic Readers and Authors Immediately
Readers- if an author is an asshole to you- block them. Authors- If a reader is an asshole to you or tags you in a negative post they made about you or your books- block them. It truly is that...
Authors: Share Life, Not Just Book Promotions
Author Real talk… If you are an author and all you ever post and share on your social media platforms is promotional book content… Buy my book content… Oh look more generic book posts… You will not A. Increase your following count like...
Three Simple Weekly Tasks to Boost Indie Writing
Try to do these 3 things this week as an indie author: 1. Use your strongest performing trial reel and post it every day this week, with the same description, diff music, vary the length, use 1+ stickers, and change the...
Audiobooks Costly, Recoup Slowly; Avoid Amazon‑Exclusive Royalty Shares
Author Truth about audiobooks 1. They cost a lot to be made. $200-$600pfh (per finished hour) on average. Depending on your style- single, duet, or dual narration and how many narrators. 2. Unless you already have a midsize following it...
New Shed Office Sparks Mid‑Century Modern Desk Quest
I am loving my new sheshed office. This is a literal goal come true. But I am tired of building things for it. 🤣 I put this new chair together yesterday and this new side table took forever to build...
Your Writing's Worth Is Defined by You Alone
This is a reminder to all my indie author colleagues out there… No matter where you are in your journey… Remember you don’t have to prove anything to anyone but yourself. Your success is measured by you. Your value exists...
Consistency Beats Constant Creation in Reel Strategy
Indie author trial reels testing mode has commenced… (does that sound official enough? 🤣) Instead of constantly creating new reels, I’m testing something different: → Same 5 reels - to the same book → Same proven caption → Same Cover Image → Posted...
Help Choose Essential Giveaway Items for Authors
What are some things that would be beneficial to you as an author, that you’d love to possibly win in a giveaway? I am buying items to build a giveaway package for an author. That I plan to promo on...
Two Low‑Cost Newsletter Platforms That Work With BookFunnel
I did a little research today to see what newsletter platforms integrate with bookfunnel and don’t require your left arm and right shoe to afford. I found 2. Now I don’t have experience with these companies but they are legit. Email...
Use Bonus Scenes to Grow Your Author Newsletter
How to build a newsletter when you’re just starting as an author… I will always suggest adding bonus scenes to the end of your books to newsletter build. It builds your list with organic, already invested readers… But what if...