Blake Lawrence

Blake Lawrence

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Co‑founder, Opendorse; NIL marketplace and college athlete marketing; frequent NIL economics insights.

Regulators Target Specific NIL Deals Under NIL Go
SocialMay 20, 2026

Regulators Target Specific NIL Deals Under NIL Go

Not all NIL deals receive the same level of scrutiny from regulators. What types of NIL deals are reviewed more closely under NIL Go? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/czOajWUS56

By Blake Lawrence
Understand the Core of the House Settlement
SocialMay 14, 2026

Understand the Core of the House Settlement

With so many new rules, it’s easy to miss what actually matters most. What’s the single most important thing everyone should understand about the House Settlement? I walk through this in my book NIL 101: The House Settlement Currently 40% off https://t.co/yBVisUkFCL https://t.co/Kh2fLkTfJi

By Blake Lawrence
School‑linked Payors Face Unique NIL Restrictions
SocialMay 12, 2026

School‑linked Payors Face Unique NIL Restrictions

People and entities connected to schools face different restrictions than outside brands. What does it mean to be an associated payor, associated entity, or associated individual? This is explained in my book NIL 101: The House Settlement Get 40% off https://t.co/yBVisUkFCL https://t.co/5aRR466IcV

By Blake Lawrence
Schools Must Formalize All Athlete Benefit Agreements
SocialMay 11, 2026

Schools Must Formalize All Athlete Benefit Agreements

Schools now have to document athlete benefits much more formally than before. Do all benefits to prospective or current athletes have to be in a written agreement? The full explanation is in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/Gu1Ca8pwwG

By Blake Lawrence
College NIL Adopts Pro Sports Salary‑cap Tactics
SocialMay 8, 2026

College NIL Adopts Pro Sports Salary‑cap Tactics

College programs are borrowing ideas from how professional teams manage payrolls. How are pro sports salary cap strategies influencing college programs? This is covered in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/T5opoELrIZ

By Blake Lawrence
Direct Athlete Payments Outside NIL Trigger Compliance Risks
SocialMay 7, 2026

Direct Athlete Payments Outside NIL Trigger Compliance Risks

Direct payments outside of NIL still raise compliance and accounting questions. Can a Participating Institution provide direct payments to athletes outside of NIL? I walk through this in my book NIL 101: The House Settlement Currently 40% off https://t.co/yBVisUkFCL https://t.co/dr6qKrAJqC

By Blake Lawrence
Schools Tighten Rules on Athlete Use of Brand Assets
SocialMay 6, 2026

Schools Tighten Rules on Athlete Use of Brand Assets

Schools are being more deliberate about how their brand assets are used by athletes. Can student-athletes include school logos, uniforms, or facilities in NIL content? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/SvJT7XJzb1

By Blake Lawrence
Small Conferences Bear Brunt of Back‑pay Mandate
SocialMay 5, 2026

Small Conferences Bear Brunt of Back‑pay Mandate

Smaller conferences felt slighted once the House Settlement terms were finalized... Which conferences are hit hardest by the back pay requirement? This is explained in my book NIL 101: The House Settlement Get 40% off https://t.co/yBVisUkFCL https://t.co/wXNhxZnhYl

By Blake Lawrence
House Settlement Could Spark Unionization in College Sports
SocialMay 4, 2026

House Settlement Could Spark Unionization in College Sports

Calls for a more formal labor framework in college sports are getting louder. Will the House Settlement lead to unionization or collective bargaining in college sports? The full explanation is in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/CGZGQ42mMz

By Blake Lawrence
Compensation Range Shapes College NIL Deal Values
SocialMay 1, 2026

Compensation Range Shapes College NIL Deal Values

Still one of the biggest mysteries in college sports & NIL... What is the range of compensation (RoC), and how does it affect NIL deals? This is covered in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/8Y4yDjhLsn

By Blake Lawrence
Schools Hire Experts to Manage NIL Revenue Shares
SocialApr 29, 2026

Schools Hire Experts to Manage NIL Revenue Shares

The smartest programs are making major investments in partners, platforms, and people to manage NIL/rev-share... Are schools hiring general managers or analysts to manage NIL budgets? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/KLO5NYnlxj

By Blake Lawrence
Non‑sharing Schools Can Still Deliver New Athlete Benefits
SocialApr 23, 2026

Non‑sharing Schools Can Still Deliver New Athlete Benefits

Not every school is participating in revenue sharing, but athlete benefits are still evolving. Can schools that don’t opt in still provide new benefits to athletes? I walk through this in my book NIL 101: The House Settlement Currently 40% off https://t.co/yBVisUkFCL https://t.co/nYetqxZGOM

By Blake Lawrence
House Settlement May Spark NCAA Conference Realignment
SocialApr 21, 2026

House Settlement May Spark NCAA Conference Realignment

NIL/rev-share strategy is starting to influence competitive balance at the conference level... Could the House Settlement accelerate conference realignment across the NCAA? This is explained in my book NIL 101: The House Settlement Get 40% off https://t.co/yBVisUkFCL https://t.co/jr6m26j2qU

By Blake Lawrence
Paid Amounts Trump Promises; Reconciliation Guides Cap Planning
SocialApr 17, 2026

Paid Amounts Trump Promises; Reconciliation Guides Cap Planning

What actually gets paid matters more than what was originally promised. How does reconciliation data impact future cap planning and enforcement? This is covered in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/FTBoknY43x

By Blake Lawrence