Blake Lawrence

Blake Lawrence

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Co‑founder, Opendorse; NIL marketplace and college athlete marketing; frequent NIL economics insights.

Third‑Party Licensing Guides International Athletes Through NIL
SocialApr 15, 2026

Third‑Party Licensing Guides International Athletes Through NIL

International athletes often require added structure and expertise to navigate NIL rules. What role can third-party licensing solutions or collectives play for international athletes? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/knSj30x0tb

By Blake Lawrence
In‑season Transfers Free NIL Cap for Fresh Talent
SocialApr 14, 2026

In‑season Transfers Free NIL Cap for Fresh Talent

In-season transfers are tough, but they free up cap space for transfer portal / high school additions... How does in-season transfer activity impact how schools manage their NIL cap? This is explained in my book NIL 101: The House Settlement Get 40% off https://t.co/yBVisUkFCL https://t.co/wGeTKum079

By Blake Lawrence
Lifetime NIL Deals for College Athletes Are Unrealistic
SocialApr 13, 2026

Lifetime NIL Deals for College Athletes Are Unrealistic

It would be crazy for a school to offer a lifetime NIL deal to a student-athlete... How long can an NIL agreement between a school and athlete last? The full explanation is in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL...

By Blake Lawrence
Data-Driven Benchmarks Replace Intuition in Athlete Valuation
SocialApr 10, 2026

Data-Driven Benchmarks Replace Intuition in Athlete Valuation

Evaluating athlete value now requires more than intuition or tradition. What benchmarks or market data can schools use to evaluate athlete value? This is covered in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/lmLJIhIulf

By Blake Lawrence
Calculate NIL Benefits Cap Using Each Sport’s Revenue
SocialApr 9, 2026

Calculate NIL Benefits Cap Using Each Sport’s Revenue

Schools generate revenue very differently across sports, but operate under shared rules. Can schools calculate their benefits cap based on the revenue of individual sports? I walk through this in my book NIL 101: The House Settlement Currently 40% off https://t.co/yBVisUkFCL https://t.co/THFVHY32VC

By Blake Lawrence
Schools Tie NIL Payments to Athlete Service Requirements
SocialApr 8, 2026

Schools Tie NIL Payments to Athlete Service Requirements

Some schools require athletes to provide tangible services before receiving revenue-share/NIL payments... What services or deliverables might be included in an institutional NIL deal? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/yeQv0jm3tn

By Blake Lawrence
Designated Student-Athlete: Key to Roster Size Under Settlement
SocialApr 7, 2026

Designated Student-Athlete: Key to Roster Size Under Settlement

This explains why some football/basketball rosters are bigger than others... What is a Designated Student-Athlete (DSA), and why does it matter under the House Settlement? This is explained in my book NIL 101: The House Settlement Get 40% off https://t.co/yBVisUkFCL https://t.co/4r3xnslxJp

By Blake Lawrence
Schools Can't Selectively Opt Into NIL Settlement
SocialApr 6, 2026

Schools Can't Selectively Opt Into NIL Settlement

Schools have flexibility in how they participate, but that flexibility isn’t unlimited. Can a school opt in to the House Settlement for some sports but not others? The full explanation is in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/Go2YoYRqpE

By Blake Lawrence