Brandon Katz

Brandon Katz

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Senior entertainment industry strategist at Parrot Analytics; focuses on demand analytics and streaming strategy.

CinemaCon Bigger This Year, Mirrors 2026 Release Surge
Social•Apr 16, 2026

CinemaCon Bigger This Year, Mirrors 2026 Release Surge

Anecdotal from the outside looking in (I'm not there), but consistent with 2026’s increase in wide release volume: #CinemaCon feels noticeably beefier this year. https://t.co/xpf8MOQA44

By Brandon Katz
Rooster Chooses Optimism Over Cynical Redemption Tropes
Social•Apr 15, 2026

Rooster Chooses Optimism Over Cynical Redemption Tropes

One thing I like about #Rooster is what it doesn’t do. It’s not another streaming boom-era sad comedy (which I still like) about a broken dad seeking redemption. He’s already a great father trying to do his best. Optimism over...

By Brandon Katz
Kids Films Lead Theatrical Hits; Netflix Animation Lags
Social•Apr 9, 2026

Kids Films Lead Theatrical Hits; Netflix Animation Lags

I found that Kids Entertainment made up the 2nd-largest share of 40 successful original/new-to-screen theatrical films (2021–2025). Meanwhile, Netflix’s original animation still struggles to break through. Given Brad Bird's talent, I'm hoping he changes that.

By Brandon Katz
Holiday Box Office May Be Too Crowded for Three Blockbusters
Social•Apr 3, 2026

Holiday Box Office May Be Too Crowded for Three Blockbusters

Is there enough room on the December holiday box office corridor to support #AvengersDoomsday, #DunePart3 and #Jumanji3? Early tracking reveals some surprising dynamics at play. https://t.co/qP2egtR6qU

By Brandon Katz
Netflix Viewership per User Declines, Signaling Streaming's New Era
Social•Apr 2, 2026

Netflix Viewership per User Declines, Signaling Streaming's New Era

#Netflix's viewership-per-user has declined every year from 2023. While the streamer has deployed a few different strategies to address the problem, it's clear #streaming has entered a new era: https://t.co/7cfXvYFqq3

By Brandon Katz
Netflix's Animation Pipeline: Lottery‑ticket Mindset, No Long‑term Planning
Social•Apr 1, 2026

Netflix's Animation Pipeline: Lottery‑ticket Mindset, No Long‑term Planning

The massive gap between S1 and the still-undated S2 of #BlueEyedSamurai is such a microcosm for Netflix's approach to animation development. Strewn about lottery tickets in the hopes that one hits but very little forethought to what comes after. https://t.co/TRomhi6kiq

By Brandon Katz
Audiences Crave Unconventional Theatre Amid Strong Ratings
Social•Mar 31, 2026

Audiences Crave Unconventional Theatre Amid Strong Ratings

It doesn't matter if this bombs. Audiences are slowly but increasingly showing an appetite for atypical theatrical content in recent years. It's worth trying, especially given the show's consistently robust ratings.

By Brandon Katz
Casey Bloys 2027 Could Match Hollywood’s Biggest Free‑Agency Moves
Social•Mar 24, 2026

Casey Bloys 2027 Could Match Hollywood’s Biggest Free‑Agency Moves

Executives and talent aren’t a 1:1 comparison. But if Casey Bloys hits the market in 2027, it could rival JJ Abrams (2020), Christopher Nolan (2021), and Taylor Sheridan (2025) as one of Hollywood’s most consequential free agency moments

By Brandon Katz
Clients Demand Predictive Audience Insights and ROI Clarity
Social•Mar 24, 2026

Clients Demand Predictive Audience Insights and ROI Clarity

Client questions I hear most: -Can you forecast where audience taste is going? -How does Title X actually stack up vs comps? -Who is the actual audience, how do they behave, what are their other preferences? -How can we improve the bottom line...

By Brandon Katz
Reality TV Stars Earn Little, Not Rich Until Years Later
Social•Mar 21, 2026

Reality TV Stars Earn Little, Not Rich Until Years Later

Reality TV “stars” aren’t getting rich early. Year 1 for new names: $0 guarantees. ~$2K–$5K per episode *only* if you make the final edit and *only* paid after it airs. Takes ~5–6 years to earn real money. No union leverage.

By Brandon Katz
Low Awareness, High Interest: Summer's Persuadable Films
Social•Mar 16, 2026

Low Awareness, High Interest: Summer's Persuadable Films

#TheDeathofRobinHood and #DisclosureDay are two of the summer's more interesting bets. Both have sub-26% awareness right now, but interest scores above 43%. This puts them among the strongest persuadable-audience films tracked across the past several weeks.

By Brandon Katz
Excitement Meets Skepticism: Will Budget Meet Reality?
Social•Mar 15, 2026

Excitement Meets Skepticism: Will Budget Meet Reality?

The fan in me loves this. The analyst in me is a lot more skeptical about the commercial prospects. Hopefully the budget matches the reality.

By Brandon Katz
Oscars Shifting to YouTube Signals Losing Cultural Leadership
Social•Mar 11, 2026

Oscars Shifting to YouTube Signals Losing Cultural Leadership

I hate how much I love the #Oscars. But as the #AcademyAwards prepare to move to @YouTube in 2029, it's clear the ceremony has been relegated to following the audience instead of leading it. My latest for @observer: https://t.co/z2hBnBvjdU

By Brandon Katz
Skeptical of GOT Movie Rumors; Owners May Greenlight It
Social•Mar 3, 2026

Skeptical of GOT Movie Rumors; Owners May Greenlight It

On the #GameOfThrones movie news: be wary of any development reports not accompanied by a studio quote. That said, given the incoming ownership's hunger for franchise IP, I wouldn't be surprised if it eventually happens.

By Brandon Katz