Brendan Keeler

Brendan Keeler

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Health API Guy; interoperability and FHIR evangelist

AI Swapped Effort for Time, Not Productivity
SocialMay 5, 2026

AI Swapped Effort for Time, Not Productivity

AI didn't solve my productivity problem. It replaced the constraint I understood (effort) with one I'd already beaten once (time). https://t.co/VEPUVUMcoe

By Brendan Keeler
Court Bars Non‑Party Contract
SocialMay 1, 2026

Court Bars Non‑Party Contract

Judge Conway dismissed @veevasystems v. @HeyEpic with prejudice on standing grounds, ruling that non-parties to a contract can't challenge its validity under Wisconsin law. Both the declaratory judgment claim and the tortious interference claim are dead. Conway also...

By Brendan Keeler
API Counts Mislead; Interoperability Shouldn’t Hinge on Convenience
SocialApr 27, 2026

API Counts Mislead; Interoperability Shouldn’t Hinge on Convenience

@HeyEpic CEO Judy Faulkner sat down with @Freakonomics last week, and the interview mostly covered familiar ground. I added some editorial notes that the show left on the table: why API counts don't equal developer experience, why her discussion of...

By Brendan Keeler
Epic's Surgical Reply Forces Veeva Into Arbitration Trap
SocialApr 23, 2026

Epic's Surgical Reply Forces Veeva Into Arbitration Trap

Epic filed their Reply in Veeva Systems v. Epic this week, closing the MTD briefing. The Reply is tight and surgical - Epic quotes Veeva's own opposition back at itself three times in the first paragraph and builds the whole...

By Brendan Keeler
MyChart’s 250 Deep Links Reveal Limits of Data‑Only Portals
SocialApr 21, 2026

MyChart’s 250 Deep Links Reveal Limits of Data‑Only Portals

Everyone has strong opinions about MyChart. I decided to stop speculating and take a look under the hood. The MyChart APK declares roughly 250 deep links covering everything from geofenced appointment check-in to payer-to-payer data exchange to bedside tablet pairing. The...

By Brendan Keeler
Two ePA Routes for Same Drug Create Workflow Chaos
SocialApr 16, 2026

Two ePA Routes for Same Drug Create Workflow Chaos

A rheumatologist prescribes Humira for a patient with Crohn's. The patient might self-inject at home with a prefilled pen or come into the infusion center for IV administration. Same drug, doctor and patient, so must be straightforward, right? Under CMS-0062, two...

By Brendan Keeler
Health Gorilla Misses Multiple Court Deadlines, Faces Default
SocialApr 13, 2026

Health Gorilla Misses Multiple Court Deadlines, Faces Default

@healthgorilla just let a federal class action go unanswered. Plaintiff Ricky Lott filed for entry of default today in the Southern District of Florida after Health Gorilla blew past its response deadline. And it wasn't the only deadline they missed....

By Brendan Keeler
Right‑to‑Repair Settlement Shows Interoperability Beats Antitrust Breakups
SocialApr 9, 2026

Right‑to‑Repair Settlement Shows Interoperability Beats Antitrust Breakups

Interoperability wins come in all shapes and sizes. This week's shape is... tractor? John Deere just agreed to a $99 million right-to-repair settlement that includes a 10-year court-supervised mandate to open its diagnostic tooling to farmers and independent repair shops. The...

By Brendan Keeler
DTC Affiliate Marketing Shifts to GLP‑1s Amid Pharma Proxy War
SocialApr 7, 2026

DTC Affiliate Marketing Shifts to GLP‑1s Amid Pharma Proxy War

Look, I'd be lying if I said this was the first (or second or fiftieth) MEDVi article. But this is about more than MEDVi or even all the spam, grey zone marketing, and Succession-level drama of business partners acquired by...

By Brendan Keeler
AI Agents Challenge Vendor Control Over Software Use
SocialApr 1, 2026

AI Agents Challenge Vendor Control Over Software Use

We’re about to spend the next decade in tech arguing about something that used to feel settled: who actually gets to decide how software is used once it’s deployed. For most of the last 30 years, the answer was straightforward. The...

By Brendan Keeler
FTC Launches Healthcare Task Force to Curb Epic’s Dominance
SocialMar 23, 2026

FTC Launches Healthcare Task Force to Curb Epic’s Dominance

This administration let Hewlett Packard Enterprise keep Juniper Networks, settled with Ticketmaster, and let Google keep Chrome. But healthcare keeps being the exception. The Federal Trade Commission's new Healthcare Task Force looks like the beginning of a coordinated enforcement apparatus...

By Brendan Keeler
FHIR Interoperability Accelerates with New APIs and Docs
SocialMar 22, 2026

FHIR Interoperability Accelerates with New APIs and Docs

It's important to celebrate the interoperability wins just as often as leaning in on all the drama. To that extent, let's start the clap as @eClinicalWorks just dropped 9 new FHIR APIs, including full CRUD on Coverage and e-prescribing data...

By Brendan Keeler
Pro Se Lawsuit Targets Epic to Circumvent Texas Malpractice Rules
SocialMar 17, 2026

Pro Se Lawsuit Targets Epic to Circumvent Texas Malpractice Rules

A pro se plaintiff just sued @HeyEpic in federal court, arguing its EHR architecture is a defective product. But sneakily, I don’t think it’s about Epic at all: it's a discovery pathway around the Texas malpractice rules that froze her...

By Brendan Keeler
Beyond the Hype: Subtle HIMSS Wins over Flashy Demos
SocialMar 16, 2026

Beyond the Hype: Subtle HIMSS Wins over Flashy Demos

HIMSS had a cat pit, a robot hand on someone's head, and an AI announcement from basically every vendor alive. But we liked other subtler stories: @HeyEpic soft-launching a pharmacy network product that perhaps could eventually take on @Surescripts, a...

By Brendan Keeler
Brendan Keeler | Pulse