Brendan Keeler

Brendan Keeler

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Health API Guy; interoperability and FHIR evangelist

DTC Affiliate Marketing Shifts to GLP‑1s Amid Pharma Proxy War
SocialApr 7, 2026

DTC Affiliate Marketing Shifts to GLP‑1s Amid Pharma Proxy War

Look, I'd be lying if I said this was the first (or second or fiftieth) MEDVi article. But this is about more than MEDVi or even all the spam, grey zone marketing, and Succession-level drama of business partners acquired by...

By Brendan Keeler
AI Agents Challenge Vendor Control Over Software Use
SocialApr 1, 2026

AI Agents Challenge Vendor Control Over Software Use

We’re about to spend the next decade in tech arguing about something that used to feel settled: who actually gets to decide how software is used once it’s deployed. For most of the last 30 years, the answer was straightforward. The...

By Brendan Keeler
FTC Launches Healthcare Task Force to Curb Epic’s Dominance
SocialMar 23, 2026

FTC Launches Healthcare Task Force to Curb Epic’s Dominance

This administration let Hewlett Packard Enterprise keep Juniper Networks, settled with Ticketmaster, and let Google keep Chrome. But healthcare keeps being the exception. The Federal Trade Commission's new Healthcare Task Force looks like the beginning of a coordinated enforcement apparatus...

By Brendan Keeler
FHIR Interoperability Accelerates with New APIs and Docs
SocialMar 22, 2026

FHIR Interoperability Accelerates with New APIs and Docs

It's important to celebrate the interoperability wins just as often as leaning in on all the drama. To that extent, let's start the clap as @eClinicalWorks just dropped 9 new FHIR APIs, including full CRUD on Coverage and e-prescribing data...

By Brendan Keeler
Pro Se Lawsuit Targets Epic to Circumvent Texas Malpractice Rules
SocialMar 17, 2026

Pro Se Lawsuit Targets Epic to Circumvent Texas Malpractice Rules

A pro se plaintiff just sued @HeyEpic in federal court, arguing its EHR architecture is a defective product. But sneakily, I don’t think it’s about Epic at all: it's a discovery pathway around the Texas malpractice rules that froze her...

By Brendan Keeler
Beyond the Hype: Subtle HIMSS Wins over Flashy Demos
SocialMar 16, 2026

Beyond the Hype: Subtle HIMSS Wins over Flashy Demos

HIMSS had a cat pit, a robot hand on someone's head, and an AI announcement from basically every vendor alive. But we liked other subtler stories: @HeyEpic soft-launching a pharmacy network product that perhaps could eventually take on @Surescripts, a...

By Brendan Keeler
Epic's Lawsuit Becomes Evidence in New Data Breach Cases
SocialMar 15, 2026

Epic's Lawsuit Becomes Evidence in New Data Breach Cases

Three new data breach class actions against @HeyEpic landed Friday in the Western District of Wisconsin, all claiming data breach against the company and a variety of its health system customers. The twist: the complaints cite Epic's own lawsuit against...

By Brendan Keeler
Judge Denies Epic's Dismissal Motion, Loss Expected
SocialMar 14, 2026

Judge Denies Epic's Dismissal Motion, Loss Expected

Another big Epic litigation update, as Judge Fillmore denied Epic's Motion to Dismiss in full in Texas v. Epic. It’s a loss, but somewhat of an expected one, as the state specific 91a pleading standard is a low bar. https://t.co/S9eI9qwFOV

By Brendan Keeler
Epic Partnerships Shrink, Garden Plot Expansion Leads 2026
SocialMar 6, 2026

Epic Partnerships Shrink, Garden Plot Expansion Leads 2026

@HeyEpic's Workshop category is down to 3 vendors, as @PressGaney just got moved to Toolbox, and the rest are likely to follow. So what does it actually look like to partner with Epic in 2026? I mapped it out (from...

By Brendan Keeler