Brian Halligan

Brian Halligan

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Co-founder HubSpot | Sequoia | Propeller | MIT | author. My clone: https://t.co/GtYthfpIMv My CEO interviews: https://t.co/qj9yOQVqlm

Ramp’s Playbook Helps Pre‑2024 Companies AI‑Pill Their Org
SocialApr 25, 2026

Ramp’s Playbook Helps Pre‑2024 Companies AI‑Pill Their Org

I've noticed "most" companies founded in 2022 are quite different in how they organize/build than the ones founded in 2024. If you were founded pre-2024, Ramp built a really thoughtful playbook on how to get your whole org ai pilled.

By Brian Halligan
Getting Lost in Claude AI Distracts From Work
SocialApr 17, 2026

Getting Lost in Claude AI Distracts From Work

Anyone else "falling" behind their day-job duties b/c they have "fallen" deep down the Cluade rabbit hole?

By Brian Halligan
Relentless Hiring Standards Preserve Culture and Excellence
SocialApr 16, 2026

Relentless Hiring Standards Preserve Culture and Excellence

🚨🚨NEW EPISODE DROP  Sally Kornbluth, President of MIT🚨🚨 "If you take a lick of the lollipop of mediocrity, you will suck forever." I love this. She was talking about how MIT sustains excellence after 150+ years. And it applies to founders and CEOs...

By Brian Halligan
Near‑perfect Agents Demand Exponentially More Development Time
SocialApr 16, 2026

Near‑perfect Agents Demand Exponentially More Development Time

Building a 90% complete agent: x time Building a 99% complete agent: 10x time Building a 100% complete agent: 100x time Does this sound right or am I doing something wrong?

By Brian Halligan
Start in Silicon Valley, Scale in Secondary Talent Hubs
SocialApr 13, 2026

Start in Silicon Valley, Scale in Secondary Talent Hubs

I think Silicon Valley is a gr8 place to start a company, but a tricky place to scale a company. The talent is very expensive and hard to keep around when the inevitable bumps come. I'd pick a 2nd city...

By Brian Halligan
Jack Dorsey Plans Near‑Zero Hierarchy, 6,000 Direct
SocialApr 13, 2026

Jack Dorsey Plans Near‑Zero Hierarchy, 6,000 Direct

So @jack wants ~6,000 employees reporting directly to him in the new version of the company. Layers between CEO and any employee in the company: ~5 today → 2-3 this year → basically zero https://t.co/nWtEzM6td6

By Brian Halligan
Future Workplaces Will Become Flatter, Faster,
SocialApr 11, 2026

Future Workplaces Will Become Flatter, Faster,

What is going to change: 1. Org structures (flat to round) 2. Compensation structures (steeper) 3. Hiring pace (slower) 4. Hiring profile (experience to taste) 5. Decision makers (the system) 6. Pace (faster) 7. Planning cycles (short) 8. Focus (less) 9. Paranoia (up) 10. AI leverage (indiv to org) Tweet below...

By Brian Halligan
Continuous Reinvention Is Essential for Future Relevance
SocialApr 10, 2026

Continuous Reinvention Is Essential for Future Relevance

"I can't imagine doing anything bigger than rebuilding our company as an intelligence, or more correct, given where everything is trending. It feels like I have to constantly build .... and constantly learn from whatever we're putting out there ......

By Brian Halligan
Middle Managers Struggle as Companies Embrace Dorsey‑Mode Flatness
SocialApr 8, 2026

Middle Managers Struggle as Companies Embrace Dorsey‑Mode Flatness

The folks in the middle of the org chart whose main function is "carrying context" are in a tricky spot in world where folks start adapting something appraoching "Dorsey mode" a la Block, Coinbase, Ramp, etc. Good article by @buccocapital on...

By Brian Halligan
Time for a New AI‑Age Management Playbook
SocialApr 8, 2026

Time for a New AI‑Age Management Playbook

"All of us read and follow Andy Grove's 'High Output Management.'  Its time for a new playbook built for managing in the ai age." - @wadefoster, Zapier #DorseyMode

By Brian Halligan
Treat Every Interaction as a Mentor, Not Just One
SocialApr 6, 2026

Treat Every Interaction as a Mentor, Not Just One

Best mindset shift I’ve heard: Stop hunting for one mentor. Make every single encounter your mentor. https://t.co/odrbPVa0uF

By Brian Halligan
Reprogramming Mindsets: The Core Trait for Founders, Operators, Hires
SocialApr 3, 2026

Reprogramming Mindsets: The Core Trait for Founders, Operators, Hires

The single most important quality in a founder, a strong operator, and a hire: the ability to reprogram their mind and assumptions. https://t.co/q2Md2PWkj6

By Brian Halligan
Turn Everyday Tools Into AI Insights for 3x Company Clarity
SocialApr 2, 2026

Turn Everyday Tools Into AI Insights for 3x Company Clarity

A lot of founders have pinged me to ask what steps they would need to take to pull of what @jack has done restructuring @blocks this way. He answers it spot on 👇 "look at all the tools you're using. Look...

By Brian Halligan
AI Turns Companies Into Self‑Intelligent Organizations
SocialApr 2, 2026

AI Turns Companies Into Self‑Intelligent Organizations

NEW EPISODE: @jack & @roelofbotha unpack @blocks 40% staff cut and rebuilding the entire company as a mini-AGI. This isn’t “use AI to make people more productive.” It’s making the company itself the intelligence. If you’re a founder or operator wondering what...

By Brian Halligan
Running Companies in the AI Era: Insights with Jack
SocialApr 1, 2026

Running Companies in the AI Era: Insights with Jack

Tomorrow on Long Strange Trip: I get to talk to @jack on how to run companies in the AI era, joined by @roelofbotha https://t.co/p8eKRUDYWA

By Brian Halligan
Blueprint for Building AI‑Native Companies in 2026
SocialMar 31, 2026

Blueprint for Building AI‑Native Companies in 2026

I got a chance to interview Jack Dorsey for the Long Strange Trip pod about his new article (in comments) on how to build a modern ai native company in 2026. I took some of his ideas and mixed them with...

By Brian Halligan
AI Threatens Middle Managers' Dilbert‑Style Survival Tactics
SocialMar 30, 2026

AI Threatens Middle Managers' Dilbert‑Style Survival Tactics

In the AI era, the middle manager is in trouble. @ouraring CEO Tom talks about the "Dilbert problem": a middle manager whose only ambition is to make their own life manageable. https://t.co/DADwDcfqIP

By Brian Halligan
AI Proficiency Will Split Employees Across All Levels
SocialMar 30, 2026

AI Proficiency Will Split Employees Across All Levels

I think we’ll see more of this as the “deeply ai powered” employees separate from the “barely ai powered” employees regardless of level. https://t.co/FyDLvokYaf

By Brian Halligan
Massachusetts Boosts Startup Scaling with New Initiatives
SocialMar 29, 2026

Massachusetts Boosts Startup Scaling with New Initiatives

A pretty rough article came out today re the Massachusetts economy (see in reply). While I agree with a lot of the problems, a lot of the builders in Massachusetts are working very hard to make it not just...

By Brian Halligan
From Founder to CEO: Walsh’s Playbook for Scaling
SocialMar 28, 2026

From Founder to CEO: Walsh’s Playbook for Scaling

What Jack Dorsey learned from Bill Walsh (49er’s legend) about going from startup founder to scaleup ceo.

By Brian Halligan
Earn Your Stripes Monthly: Subscription Drives Hardware Success
SocialMar 27, 2026

Earn Your Stripes Monthly: Subscription Drives Hardware Success

The power of a subscription model is that you gotta earn your stripes with your customers every month. @ouraring CEO, Tom Hale, on what it takes to be the most competitive hardware company in the world https://t.co/E8lqpCZuPZ

By Brian Halligan
Cultural Clash Fuels Innovation, Says Oura CEO
SocialMar 26, 2026

Cultural Clash Fuels Innovation, Says Oura CEO

🚨 NEW EPISODE DROP 🚨 CEO of Oura Ring You can't force two cultures into one monoculture 🇫🇮 +🇺🇸 Tom Hale has half his @ouraring team in Finland, half in the US. Two very different worlds. His take: let them stay different. The...

By Brian Halligan
AI‑First Refounding Shapes Tomorrow’s Decacorn Leaders
SocialMar 24, 2026

AI‑First Refounding Shapes Tomorrow’s Decacorn Leaders

Refounding a company in this era, from AI first principles, when you’re not the original founder is the story that will define this next generation of decacorns 🔥 The future belongs to the bold. Buckle up.

By Brian Halligan
Design the Process, Deliver the Outcome—Team Synergy
SocialMar 23, 2026

Design the Process, Deliver the Outcome—Team Synergy

"Your job is process design, my job is outcome delivery" This might be my favorite single clip of the podcast to date: https://t.co/4yuIDESVAT

By Brian Halligan
Entrepreneurship: Painful, Lonely, Not for the Cool‑Factor Dreamers
SocialMar 19, 2026

Entrepreneurship: Painful, Lonely, Not for the Cool‑Factor Dreamers

Most successful entrepreneurs you talk to, if they're being honest, would say something along the lines of, "If I knew everything I know now, I would not have done it." The kind of people who decide they want to be founders...

By Brian Halligan
Choose Uniqueness Over Repetition in Podcast Interviews
SocialMar 13, 2026

Choose Uniqueness Over Repetition in Podcast Interviews

Dear listeners of my Long Strange Trip pod, Sometimes I have folks on that doing the pod circuit. Should I (1) assume my ceo deep dive is unique and not worry about it OR (2) not spend time filming folks...

By Brian Halligan
Great Customer Service Never Goes Out of Style
SocialMar 10, 2026

Great Customer Service Never Goes Out of Style

Chewy case at my class today. Great customer service will never go out of fashion. https://t.co/snpd1g5zpl

By Brian Halligan
Brand Power and AEO Replace Dead Referral Channels
SocialMar 4, 2026

Brand Power and AEO Replace Dead Referral Channels

Referrals are dead. Google isn't sending many visitors via blue links and social networks are walled gardens. What does this mean for your startup? 1. Brands matter more than ever -- you're larger competitors have advantage here. ...

By Brian Halligan
Compress Sales Leadership Phases to Accelerate Scaleup Growth
SocialMar 2, 2026

Compress Sales Leadership Phases to Accelerate Scaleup Growth

I see 3 phases of sales leadership hires in scaleups: 1st - Get first customers and get first sales reps. 2nd - Figure out the process to get customers and sales reps. 3rd - Scale the process to get customers and sales reps. You...

By Brian Halligan
Great Founders Avoid Over‑deferring to Senior Hires
SocialFeb 26, 2026

Great Founders Avoid Over‑deferring to Senior Hires

New episode of Long Strange Trip with @bhorowitz of @a16z is now live. The first time I pitched Ben for @HubSpot, he passed on us. It stung. So naturally, it’s the first thing I brought up with him in this convo. He’s...

By Brian Halligan
Klaviyo Founders Pledge $6M to Keep Boston Entrepreneurs Local
SocialFeb 24, 2026

Klaviyo Founders Pledge $6M to Keep Boston Entrepreneurs Local

Klaviyo cofounders Ed Hallen and Andrew Bialecki are donating $6 mil to MIT aimed at keeping more entrepreneurs in the Boston area instead of decamping to California. This is one of several great initiatives designed to make Boston a fertile...

By Brian Halligan
Prep Early, Focus Collaboration, Bring Hard Problems
SocialFeb 21, 2026

Prep Early, Focus Collaboration, Bring Hard Problems

First board meeting? Tips: 1. Send the board deck (or memo) 48 hours before. 2. Assume board members have read it, so you don't have go through everything they've already processed. 3. Bring your hardest problems and debates explicitly...

By Brian Halligan
ServiceNow’s $100B Valuation Highlights Massive ITSM Market
SocialFeb 18, 2026

ServiceNow’s $100B Valuation Highlights Massive ITSM Market

Even after the SaaS dip, ServiceNow's market cap is north of $100mil "largely" for internal help desk. I've always been surprised how big the ITSM market is. Am I alone on that one?

By Brian Halligan
Boardrooms Now Fear AI Rivals, Not Just Tech Giants
SocialFeb 13, 2026

Boardrooms Now Fear AI Rivals, Not Just Tech Giants

Every board room. 2015: What are we going to do if Microsoft or Google come into our space? 2025: What are we going to do if OpenAI or Anthropic come into our space?

By Brian Halligan
Match Platforms, Prioritize Distribution Over Price in M&A
SocialJan 15, 2026

Match Platforms, Prioritize Distribution Over Price in M&A

I recently sat down with @PaloAltoNtwks CEO @nikesharora on Long Strange Trip, and we spent a lot of time talking about M&A – from the buyer’s side. I mulled on that for awhile and came up with my (hopefully non-obvious)...

By Brian Halligan
HubSpot Alumni Land Top Roles at Rising Companies
SocialJan 15, 2026

HubSpot Alumni Land Top Roles at Rising Companies

I'm happy to see some of the HubSpot alumni joining some very high potential companies, particularly: 1. Dannie Herzberg leaving Sequoia to be President of Baseten 2. Ryan Meadows leaving Klaviyo to be CRO at Lovable 3. Katie Burke getting...

By Brian Halligan
AI Startups Need Blueprint for Perfect Pilot Conversions
SocialDec 12, 2025

AI Startups Need Blueprint for Perfect Pilot Conversions

The long pole in the tent for so many of these AI startups is getting great at selling and converting pilots. Someone should create some content on doing the "perfect pilot" for all of them to use.

By Brian Halligan
Founder-CEO Traits that Attract Money, Talent, Customers
SocialDec 10, 2025

Founder-CEO Traits that Attract Money, Talent, Customers

Here's the criteria I use to evaluate founder-CEOs: First principles Lovable Obsessive Chip on shoulder Knowledgable I do each of these on a scale of 1 to 10 after every pitch. Founders who rank high have money, talent, and customers "FLOCK" to them.

By Brian Halligan
SaaS Survives; only AI‑adopters Stay Alive
SocialDec 3, 2025

SaaS Survives; only AI‑adopters Stay Alive

I don't think SaaS is dead. I think SaaS companies that don't lean hard into AI are dead.

By Brian Halligan
Building Great Products Is Hard: Bloat, Maintenance, Integration
SocialNov 25, 2025

Building Great Products Is Hard: Bloat, Maintenance, Integration

@jasonlk Taste is hard (hello feature bloat) Maintaining is hard Legit integrations are hard

By Brian Halligan
Comparing 1999 to Today: Key Differences Uncovered
SocialNov 24, 2025

Comparing 1999 to Today: Key Differences Uncovered

Because I'm old and was around in 1999, people ask me the differences. Here's what I've got. What am I missing? https://t.co/BBkuxy3iXw

By Brian Halligan
Customer Obsession Fuels Intuit’s Relentless Innovation
SocialNov 24, 2025

Customer Obsession Fuels Intuit’s Relentless Innovation

Everything I learned from interviewing Intuit's CEO. https://t.co/mPBJsX4VXB

By Brian Halligan
Sasan’s Playbook: Scaling Partners, SMBs, and Culture
SocialNov 20, 2025

Sasan’s Playbook: Scaling Partners, SMBs, and Culture

Sasan, the CEO of Intuit grew their market cap from $50billion to $180billion.  Learnings on: 1. How to scale a 2nd channel w partners (90% of rev's) 2. Scaling the sh-t out of SMB 3. The downside of analytics in product...

By Brian Halligan
Scaling Intuit: Lessons From a Non‑Founder CEO
SocialNov 20, 2025

Scaling Intuit: Lessons From a Non‑Founder CEO

My new episode of Long Strange Trip just dropped with Sasan Goodarzi , the brilliant CEO of Intuit who took it from $50billion to $180billion. Listen if you want to learn about: 1. What non-founder scaleup CEOs have in common....

By Brian Halligan
Scaling Fast: Parker Conrad Keeps 4,000‑Person Rippling Agile
SocialNov 18, 2025

Scaling Fast: Parker Conrad Keeps 4,000‑Person Rippling Agile

ALL of the CEOs I interviewed for Long Strange Trip complain about how their companies slow down and get less sh_t done as they scale.  I felt this at HubSpot too back in the day. Learn how @Parkerconrad moves Rippling 4,000...

By Brian Halligan
Scaleup Success: Key Lessons From Conrad and Halligan
SocialNov 17, 2025

Scaleup Success: Key Lessons From Conrad and Halligan

Parker Conrad (Rippling) + Brian Halligan CEO (HubSpot) combined scaleup CEO Lessons. https://t.co/fsC08olygw

By Brian Halligan
Key Lessons From Parker Conrad on Scaling Teams
SocialNov 17, 2025

Key Lessons From Parker Conrad on Scaling Teams

Here MY TAKEAWAYS on the my interview with Parker Conrad of Rippling. There's a bunch of nuggets in here between what I learned at HubSpot and Parker learned at Rippling. Full interview in the comments.

By Brian Halligan
From Fired to $17B: Turning Failure Into Fuel
SocialNov 13, 2025

From Fired to $17B: Turning Failure Into Fuel

“Startups are somewhere between completely impossible and very, very, very, very hard.” That's @parkerconrad, CEO of @Rippling, on the first episode of Long Strange Trip. Parker's got one hell of a story. Violently fired by David Sacks from Zenefits. Character assassinated in...

By Brian Halligan
Will AI Agent Apps Match 80% SaaS Margins?
SocialNov 13, 2025

Will AI Agent Apps Match 80% SaaS Margins?

25 years ago, @Benioff set a terrific precedent for the SaaS industry w their 80% gross margins. I wonder where that will settle out at for the ai native agent/app companies. Guesses?

By Brian Halligan