CBS News Programs Rake in $362 Million Ad Sales
Five stalwart programs at CBS News – “60 Minutes,” “CBS Evening News,” “CBS Sunday Morning,” “CBS Mornings,” “48 Hours” and “Face The Nation — generated $362 million in ad sales in 2025, according to Guideline... https://t.co/lA9VoGwNMM
Fox Secures NFL Broadcast Rights for Mexico
Peace in our time? After speculation Fox was ticked off by clear signals that the NFL will seek to increase its rights fees, the two strike a deal that lets Fox show many games, including Thursday Night Football and the...
Paramount's CBS Overhaul Risks Advertiser Commitment During Upfronts
Paramount made radical changes to CBS late night and '60 Minutes' -- all in the middle of the industry's critical 'upfront' negotiations with advertisers. Will Madison Avenue still spend? https://t.co/7IWmS5FIU5 via @variety
Disney Slashes Super Bowl Ad Price to $8M
Scoop: Disney starts to move Super Bowl commercials in earnest, but only after a round of squawking that would have impressed Donald Duck. Disney sought $10M for a 30-sec Big Game ad, then agreed to sell some for $9M... Another chunk...
Sports Command Premium as TV Ad Market Stalls
Scoop: TV's 'upfront' market appears down, and big networks and streamers have had to push for top dollar on sports even as Madison Avenue wants out of entertainment-focused cable networks.... https://t.co/FuMHTYSO3T via @variety
New 60 Minutes Chief Pushes Mobile‑first Strategy
Nick Bilton, New ’60 Minutes’ Boss, Wants Newsmagazine to Stick on Digital, Mobile Screens https://t.co/ARCyJ2jrpY via @variety
Hallie Jackson Targets San Francisco in NBC News' Streaming Push
Hallie Jackson Has San Francisco in Sights as NBC News’ Streaming Efforts Expand in Linear TV https://t.co/wbfVc8wnnC via @variety
Advertisers Still Leverage Modern Family Stars for Ads
Advertisers keep counting on Julie Bowen and Ty Burrell to reach out from “Modern Family” to yours. The actors talk to @Variety not about the long-running comedy, but on commercials that rely on their association with it to stand out... https://t.co/d5ruDsEQiy
Versant Investor Call Begins with CEO Lazarus, CFO Kini
Versant investor call is about to begin CEO Mark Lazarus and CFO/COO Anand Kini are on the call... $VSNT
Disney Sells $9M Super Bowl Spots, Still Meets Buyer Resistance
Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers https://t.co/rcnsdW7ISk via @variety
Warner's Potential Final Upfront Showcases Ted Turner Speech
Warner opens what may be its last upfront ever with footage of a speech by Ted Turner https://t.co/R0zE95v6Wh
Major Media Giants Partner to Tie Ads to Revenue
Fox, Hallmark, NBCUniversal, Paramount, TelevisaUnivision and Warner are among 9 big media cos striking partnership to link commercials to business results, the latest in a broader industry push to rely more heavily on non-traditional audience measures. https://t.co/ih34D859gY
ESPN to Air Two Spanish Super Bowl Broadcasts
Just in: ESPN says it will provide two different Spanish-language telecasts for Super Bowl LXI -- one on ESPN Deportes and one sublicensed to Univision...
Amazon Uses Tech to Combat Ad Fatigue
Amazon wants to conquer 'ad fatigue'-- the result of seeing the same commercial stream on your screen again and again -- with technology... https://t.co/SCHcp5ugM8
Amazon Tackles Advertisers' Pain: Repeating Streaming Ads
Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over https://t.co/SCHcp5ugM8 via @variety