Brian Steinberg

Brian Steinberg

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Variety media reporter; covers TV/advertising industry, streaming economics, and sponsorship.

Tanya Simon's 60 Minutes Tenure at Risk
SocialApr 2, 2026

Tanya Simon's 60 Minutes Tenure at Risk

Scoop: Tanya Simon, only the fourth executive producer in the history of '60 Minutes', could be removed from the role later this year if CBS News executives decline to renew a one-year deal that put her in the job... https://t.co/txtszT64s7 via...

By Brian Steinberg
Publicis Acquires 160over90, Linking WME Talent with Agency
SocialApr 2, 2026

Publicis Acquires 160over90, Linking WME Talent with Agency

Just in: French ad giant Publicis Groupe will acquire sports-marketing firm 160over90 from WME, unveils strategic partnership enabling collaboration between WME’s talent roster and Publicis

By Brian Steinberg
Savannah Guthrie Discusses Mother's Disappearance Before Today Return
SocialMar 25, 2026

Savannah Guthrie Discusses Mother's Disappearance Before Today Return

Before Savannah Guthrie returns to 'Today,' she will be part of what has become one of its biggest stories, taking part in a two part interview with Hoda Kotb about the ordeal she and her family have been through since...

By Brian Steinberg
Morning Joe Hosts Locked in At
SocialMar 25, 2026

Morning Joe Hosts Locked in At

They may have given up an hour on air, but they ain't going anywhere....Morning Joe duo of Scarborough, Brzezinski will stick with MS NOW through 2029 https://t.co/rHjU8VxMB5 via @variety

By Brian Steinberg
ABC Leads Evening News Ratings with 8.8 M Viewers
SocialMar 24, 2026

ABC Leads Evening News Ratings with 8.8 M Viewers

EVENING SHIFT: Evening News ratings for 5 days ended 3/20: ABC's World News: 8.821M NBC's Nightly: 6.512M CBS EN: 4.166M (three nights)

By Brian Steinberg
Luxury Redefined: Hotel Goat Cheese's Quirky Fire‑Escape Entrance
SocialMar 24, 2026

Luxury Redefined: Hotel Goat Cheese's Quirky Fire‑Escape Entrance

America's most luxurious new hotel chain is Hotel Goat Cheese, where a bright brown-mustard-colored sign beckons visitors to the nearby fire escape.... https://t.co/wtbdA8ExF2

By Brian Steinberg
Nielsen's New Viewership Snapshot Sparks Industry War
SocialMar 24, 2026

Nielsen's New Viewership Snapshot Sparks Industry War

GAUGE RAGE: Nielsen, TV networks and streamers are in a furious battle over a monthly snapshot of video viewing across TV and digital that the measurement giant created just for kicks.... https://t.co/LhPJyzOThB

By Brian Steinberg
Alisyn Camerota Returns to News, Embraces New Rules
SocialMar 23, 2026

Alisyn Camerota Returns to News, Embraces New Rules

Alisyn Camerota charts a return to news, but this time, she says, “I’m playing by different rules.” https://t.co/WOFayqnvln via @variety

By Brian Steinberg
Chuck Todd Teams with JA Adande for Sports History Podcast
SocialMar 23, 2026

Chuck Todd Teams with JA Adande for Sports History Podcast

Chuck Todd is expanding from politics to sports, pairing up with former ESPN journalist JA Adande to launch 'Dynastic,' a podcast that examines the history of sports franchises and teams.... https://t.co/TgavW4R4Sx via @variety

By Brian Steinberg
Springsteen Backs ACLU as Supreme Court Threatens Birthright Citizenship
SocialMar 23, 2026

Springsteen Backs ACLU as Supreme Court Threatens Birthright Citizenship

Just in: Bruce Springsteen authorizes ACLU to use 'Born in the USA' in a new ad campaign that debuts as the organization figures in a Supreme Court case that could deny birthright citizenship to children born in the United States...

By Brian Steinberg
Axios AM Breaks AI Streak in Newsletter
SocialMar 21, 2026

Axios AM Breaks AI Streak in Newsletter

I think the real news here is that Axios AM did *not* lead the newsletter with yet another item on AI, amirite? https://t.co/TwNgXZBPoX

By Brian Steinberg
NYT Metropolitan Shines with Quirky Bronx, Police History
SocialMar 21, 2026

NYT Metropolitan Shines with Quirky Bronx, Police History

Hey folks, I make fun of the NYT Metropolitan section each week, but kudos to this particular edition which features a John Slattery 'Routine,' and stories about a Bronx Golden Corral and the history of a single NYPD shield. The...

By Brian Steinberg
Nielsen Delays Viewer Snapshot Amid Gauge Controversy
SocialMar 20, 2026

Nielsen Delays Viewer Snapshot Amid Gauge Controversy

Scoop: Nielsen continues to grapple with 'Gauge' rage and is delaying even further the release of the monthly viewer snapshot after streamers grew riled by reports of a downturn in their ratings... https://t.co/c5ggPzpYln via @variety

By Brian Steinberg
CBS News Radio Shuts Down May 22, Affecting 700 Stations
SocialMar 20, 2026

CBS News Radio Shuts Down May 22, Affecting 700 Stations

Just in: CBS News Radio to end May 22, per memo from Bari Weiss and Tom Cibrowski. Service used by about 700 affiliated stations

By Brian Steinberg
New Corporate Office Brings Unexpected Challenges, Says Amaro
SocialMar 19, 2026

New Corporate Office Brings Unexpected Challenges, Says Amaro

'Well, this was not the first thing I thought I'd have to deal with,' said Josh Amaro after settling in his new corporate office.... https://t.co/3leJgBVOff

By Brian Steinberg
CBS News Layoffs Expected, 15% Staff Cut Forecast
SocialMar 19, 2026

CBS News Layoffs Expected, 15% Staff Cut Forecast

Are reports of layoffs at CBS News new if the industry has been expecting them since mid-February? Our report then: *Cuts could total at least 15% of current staff *Discussions around reductions remain fluid *Could start as early as March and late as May. https://t.co/jKKuul6KI6

By Brian Steinberg
CNBC Adds 5 AM “Morning Call” Before Squawk Box
SocialMar 19, 2026

CNBC Adds 5 AM “Morning Call” Before Squawk Box

Just in: CNBC is launching "Morning Call,' a 5 AM program that will precede 'Squawk Box.' Morgan Brennan will host....

By Brian Steinberg
McDonald’s Doc Shows Marketers Storytelling Beyond Ads
SocialMar 19, 2026

McDonald’s Doc Shows Marketers Storytelling Beyond Ads

McDonald’s ‘Meal Ticket’ Basketball Documentary Offers Path for Marketers With Stories Too Big for Commercials https://t.co/EJVbiQi4xA via @variety

By Brian Steinberg
Toyota, Fox Team up to Boost Car Ads via Baywatch
SocialMar 18, 2026

Toyota, Fox Team up to Boost Car Ads via Baywatch

Toyota and Fox hope to rev up car advertising on TV with a season-long sponsorship of Baywatch https://t.co/ZEm5Gvu2YN

By Brian Steinberg
MSNOW Reshuffles: Velshi Takes 11 A.m., Morning Joe Moves
SocialMar 18, 2026

MSNOW Reshuffles: Velshi Takes 11 A.m., Morning Joe Moves

MS NOW Shake-Up: Ali Velshi Seizes ’11th Hour,’ ‘Morning Joe’ Cedes 9 A.M., Ana Cabrera Slides in Daytime Overhaul https://t.co/e2DZ9wmvcn via @variety

By Brian Steinberg
CBS Evening News Falls Below 4M Viewers, Sparks Alarm
SocialMar 17, 2026

CBS Evening News Falls Below 4M Viewers, Sparks Alarm

Suddenly, “CBS Evening News” is back where executives at the news division behind the show hoped never to return --- the show captured under 4M viewers last week, a level that spurred alarm when the program was under John Dickerson...

By Brian Steinberg
NBC News Signs Joanna Stern to Retain Creator Talent
SocialMar 17, 2026

NBC News Signs Joanna Stern to Retain Creator Talent

Journalists have been ankling TV-news operations for their own indie ventures. NBC News' new pact with tech reporter Joanna Stern shows a mainstream news outlet trying to keep 'creators' under its umbrella https://t.co/yAMZBwVYTh via @variety

By Brian Steinberg
Coca-Cola Leverages ‘The Devil Wears Prada 2’ for Product Placement
SocialMar 17, 2026

Coca-Cola Leverages ‘The Devil Wears Prada 2’ for Product Placement

Coca-Cola plans to serve up Diet Coke and SmartWater in 'The Devil Wears Prada 2,' and use tie-ins with the movie to drive conversations about its drinks.... https://t.co/8apnCYoH31 via @variety

By Brian Steinberg
AP Pivots From Print to Streaming, Turning Correspondents Into Anchors
SocialMar 16, 2026

AP Pivots From Print to Streaming, Turning Correspondents Into Anchors

The Associated Press is known for its deep ties to newspapers -- but with that business in decline, it has been ramping up its efforts to join the streaming era, with live-streamed shows that make anchors out of its correspondents.... https://t.co/hZI5mvEXQZ...

By Brian Steinberg
1969 NYT
SocialMar 14, 2026

1969 NYT

This food-focused NYT Metropolitan Diary story (from 1969!) doesn't make much of a meal.... https://t.co/EvLvbxFah3

By Brian Steinberg
Nielsen Postpones March Ratings as Streamers Cite Audience Drops
SocialMar 13, 2026

Nielsen Postpones March Ratings as Streamers Cite Audience Drops

Nielsen Will Delay March ‘Gauge’ Report After Streamers Fret Over Audience Declines https://t.co/2GLpF6AZCD via @variety

By Brian Steinberg
Disney Uses Omar Raja To
SocialMar 10, 2026

Disney Uses Omar Raja To

Disney is betting on ESPN's Omar Raja to keep NBA fans tuned in to ABC as its Oscars red-carpet coverage starts, part of the company's growing focus on managing audiences around live telecasts.... https://t.co/ngxhWMK75a

By Brian Steinberg
Sean Hannity Launches Free Podcast Beyond Fox Subscription
SocialMar 10, 2026

Sean Hannity Launches Free Podcast Beyond Fox Subscription

Sean Hannity says he's taking a different tack on his new podcast, which will make one of Fox News' truly signature personalities available to consumers off its traditional subscription-based platforms.... https://t.co/y28oaycPhx via @variety

By Brian Steinberg
Judge Parker's Broadsheet Proves Local News Still Profitable
SocialMar 9, 2026

Judge Parker's Broadsheet Proves Local News Still Profitable

Who says local-news economics are cratering? Judge Parker has his mitts on a thriving daily broadsheet, chockablock with classified ads on the back page and thick enough not to get wafted by indoor breezes.... https://t.co/VY3QLwe93T

By Brian Steinberg
Six Ex‑WaPo Sports Writers Join ESPN
SocialMar 9, 2026

Six Ex‑WaPo Sports Writers Join ESPN

Kent Babb; Kareen Copeland; Robert Klemko; Chuck Culpepper; Tom Schad; and Ben Strauss all heading to ESPN, which is scooping up the six former WaPo sports scribes.... https://t.co/ezxY9fleGR

By Brian Steinberg
Woke Network Head Teams up with Piers Morgan
SocialMar 9, 2026

Woke Network Head Teams up with Piers Morgan

Rashida Jones led a news network often accused of being too “woke.” Piers Morgan has for the last few years railed against people taking such a stance. Now they're working together.... https://t.co/J3bDdLDZFq via @variety

By Brian Steinberg
CBS News' Scott MacFarlane Announces Departure
SocialMar 9, 2026

CBS News' Scott MacFarlane Announces Departure

Just in: Scott MacFarlane, the hard charging CBS News justice and congressional correspondent, has announced he's leaving the news unit to pursue other ventures. His exit was disclosed on Monday's AM editorial call

By Brian Steinberg
Analyst Predicts HBO Max Closure by 2027
SocialMar 6, 2026

Analyst Predicts HBO Max Closure by 2027

'We expect HBO Max to essentially be shut down at the end of 2027 ' -- MoffettNathanson analyst Robert Fishman in a research note today...

By Brian Steinberg
CBS Morning Show Embraces Soft Segments After Years of Resistance
SocialMar 5, 2026

CBS Morning Show Embraces Soft Segments After Years of Resistance

CBS' morning show has for years taken pride in its resistance to the softer side of AM news, like cooking segments and lifestyle reporting. But now the program is poised to reverse its stance.... https://t.co/b2KevEZz2g via @variety

By Brian Steinberg
CBS This Morning Shifts to Lifestyle, EP Shawna Thomas Departs
SocialMar 5, 2026

CBS This Morning Shifts to Lifestyle, EP Shawna Thomas Departs

More shake-ups at 'CBS This Morning,' where EP Shawna Thomas will leave as the program gets set to pursue some of the lifestyle and soft-news content it previously avoided.... https://t.co/b2KevEZz2g via @variety

By Brian Steinberg
Gayle King, Nate Burleson Remain on CBS Mornings Amid Revamp
SocialMar 4, 2026

Gayle King, Nate Burleson Remain on CBS Mornings Amid Revamp

Gayle King, Nate Burleson will stay with CBS Mornings even as CBS News readies strategy to make the AM program more competitive.... https://t.co/7qgPNWm3pG via @variety

By Brian Steinberg
Versant's CNBC Use Governed by Five-Year Comcast License
SocialMar 3, 2026

Versant's CNBC Use Governed by Five-Year Comcast License

Things I Did Not Know About Versant, Chapter 1: 'Our use of the CNBC brand is subject to a trademark license agreement with Comcast that provides an initial term of five years, which may be extended'

By Brian Steinberg
Versant Aims to Acquire Top‑earning Media Properties
SocialMar 3, 2026

Versant Aims to Acquire Top‑earning Media Properties

Versant, the newest company in the media sector, is getting ready to tackle some of the most lucrative properties in the business..... https://t.co/Hf3JAskeC5 via @variety

By Brian Steinberg
Versant Eyes Major Sports Rights Amid NFL Opt-Out
SocialMar 3, 2026

Versant Eyes Major Sports Rights Amid NFL Opt-Out

Versant Sees Chance to Snatch Big Sports Rights as NFL Opt-Out Looms https://t.co/Hf3JAskeC5 via @variety

By Brian Steinberg
S&P Puts PSKY Ratings on CreditWatch, Negative Outlook
SocialMar 3, 2026

S&P Puts PSKY Ratings on CreditWatch, Negative Outlook

Just in: S&P Global Ratings placed all its ratings on global diversified media company PSKY, including the 'BB+' issuer credit rating and our issue-level ratings on its debt, on CreditWatch with negative implications

By Brian Steinberg
Versant Investor Call Launches with CEO Lazarus, CFO Kini
SocialMar 3, 2026

Versant Investor Call Launches with CEO Lazarus, CFO Kini

Versant investor call is about to begin CEO Mark Lazarus and CFO/COO Anand Kini are on the call.... $VSNT

By Brian Steinberg
Bruce Honors Mascots While Chasing P&G Sale
SocialMar 2, 2026

Bruce Honors Mascots While Chasing P&G Sale

Meet Bruce. He’s Got a Long Line of Advertising Mascots to Honor in Quest to Sell for Procter & Gamble https://t.co/CEGcvtR0UM via @variety

By Brian Steinberg
P&G Eyes Mascot for New Weed‑killer Brand
SocialMar 2, 2026

P&G Eyes Mascot for New Weed‑killer Brand

Procter & Gamble has backed ad mascots ranging from Mr. Clean to the Charmin bears. Now it's hoping to add another one to its roster --- for weed-killer? https://t.co/CEGcvtR0UM via @variety

By Brian Steinberg
Paramount Investor Call Initiates Warner Merger Discussions
SocialMar 2, 2026

Paramount Investor Call Initiates Warner Merger Discussions

Paramount investor call to discuss merger w Warner is about to begin.... $PARA $WBD https://t.co/fMPs2jSr2O

By Brian Steinberg
Warner Boards Unanimously Approve WBD‑PSKY Merger
SocialFeb 27, 2026

Warner Boards Unanimously Approve WBD‑PSKY Merger

Warner says in SEC filing that 'The boards of directors of WBD and PSKY have unanimously approved the Merger Agreement...'

By Brian Steinberg
Paramount Pays Netflix $2.8B Termination Fee for WBD Deal
SocialFeb 27, 2026

Paramount Pays Netflix $2.8B Termination Fee for WBD Deal

Netflix, in SEC filing, says Paramount 'on behalf of WBD, paid the $2,800,000,000 termination fee owed to Netflix in accordance with the terms of the Merger Agreement.'

By Brian Steinberg
CNN Staff Fear Sale to Paramount Amid Shaky Stewardship
SocialFeb 27, 2026

CNN Staff Fear Sale to Paramount Amid Shaky Stewardship

Anderson, cooped. Jake, tapped. Erin, burnt. Kasie, hunted. Wolf, blitzed. Fears are running high among CNN staff after parent company Warner cleared the way for a sale to Paramount, which has been a shaky custodian of its own journalism assets https://t.co/c3LvI7HQXl

By Brian Steinberg
CNN Staff Fear Warner‑Paramount Merger Will Damage Journalism
SocialFeb 27, 2026

CNN Staff Fear Warner‑Paramount Merger Will Damage Journalism

CNN Staffers Fear Warner Bros.-Paramount Deal Will Hurt Their Journalism and Network’s Financial Health https://t.co/c3LvI7Hj7N via @variety

By Brian Steinberg
Warner Bros. Discovery Investor Call Launches with Top Executives
SocialFeb 26, 2026

Warner Bros. Discovery Investor Call Launches with Top Executives

$WBD investor call is about to begin. David Zaslav, Gunnar Wiedenfels and JB Perrette are on the call

By Brian Steinberg