Brian Steinberg

Brian Steinberg

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Variety media reporter; covers TV/advertising industry, streaming economics, and sponsorship.

Variety Gives You a Head Start on TV Upfronts
SocialMay 10, 2026

Variety Gives You a Head Start on TV Upfronts

TV's annual 'upfront' market kicks off tomorrow, but if you've been reading @Variety you are already weeks ahead of the news cycle.... https://t.co/gUUOL1UmlS

By Brian Steinberg
Advertisers Prioritize Sports in Annual TV Upfronts
SocialMay 10, 2026

Advertisers Prioritize Sports in Annual TV Upfronts

What do TV advertisers want most during the sector's annual 'upfront' sales market? 1. Sports 2. Streaming 3. Spectacles 4. Not Much Else https://t.co/gUUOL1UmlS

By Brian Steinberg
TV Shifts Focus From Viewers to Foot Traffic
SocialMay 9, 2026

TV Shifts Focus From Viewers to Foot Traffic

TV has long been an industry based on eyeballs. Now media companies are winking more at feet. TV networks are eager to strike ad deals based on connecting commercials to driving foot traffic in showrooms, sales of movie tickets and requests...

By Brian Steinberg
Media
SocialMay 9, 2026

Media

TV Ratings Revolt: Big Media hopes this year's upfront is filled with drama that connect commercials to making advertisers' cash registers ring and puts a lid on being judged by Nielsen's count of viewers' eyeballs.... https://t.co/4qqfRnDXGf

By Brian Steinberg
John Ford Coley to Appear on Live With Kelly & Mark Monday
SocialMay 7, 2026

John Ford Coley to Appear on Live With Kelly & Mark Monday

Apparently John Ford Coley, one half of the duo that sang 'I'd Really Love To See You Tonight,' will appear on Live With Kelly & Mark on Monday...

By Brian Steinberg
Colbert Hosts Late‑Night Legends on May 11‑14
SocialMay 7, 2026

Colbert Hosts Late‑Night Legends on May 11‑14

NITE OWL: Fallon, Kimmel, Meyers, Oliver to appear on Late Show w Stephen Colbert on 5/11 David Letterman to appear on Late on 5/14

By Brian Steinberg
Garrett Haake Named NBC News Chief White House Correspondent
SocialMay 7, 2026

Garrett Haake Named NBC News Chief White House Correspondent

NBC News has promoted Garrett Haake to Chief White House Correspondent, filling a role that was vacant after Peter Alexander, who recently held the job, moved to a new role at MS NOW. https://t.co/h55hrdS5m4 via @variety

By Brian Steinberg
Amazon Sees Strong Upfront Market, Launches LinkedIn Ad Pact
SocialMay 7, 2026

Amazon Sees Strong Upfront Market, Launches LinkedIn Ad Pact

NEW: Amazon projects 'strong' upfront market, though many cautious signals abound. Streamer also unveils new programmatic ad pact with LinkedIn... https://t.co/jQvAiiZlpT

By Brian Steinberg
NBC News Returns to China Amid Trump‑Xi Summit
SocialMay 6, 2026

NBC News Returns to China Amid Trump‑Xi Summit

Just in: NBC Nightly News to broadcast from China for first time since the 2008 Olympic Games. Anchor Tom Llamas will lead show from Beijing all next week as Trump, Xi meet

By Brian Steinberg
WBD Investor Call Kicks Off with CEO, CFO, Streaming Chief
SocialMay 6, 2026

WBD Investor Call Kicks Off with CEO, CFO, Streaming Chief

$WBD investor call is about to begin. CEO David Zaslav and CFO Gunnar Wiedenfels. and streaming chief JB Perrette will be your hosts....

By Brian Steinberg
Paramount's WBD Takeover Stalls; Epic Not yet Unfolding
SocialMay 6, 2026

Paramount's WBD Takeover Stalls; Epic Not yet Unfolding

Warner Bros. Discovery's deal to be acquired by Paramount is supposed to create a behemoth of a company that includes everything from CBS to the "Lord of the Rings" franchise. But as Aragorn said in that massive epic, today is...

By Brian Steinberg
Disney Investor Call Starts with CEO and CFO
SocialMay 6, 2026

Disney Investor Call Starts with CEO and CFO

$DIS investor call is about to begin... CEO Josh D'Amaro, CFO Hugh Johnston are on the call...

By Brian Steinberg
Missed Chance to Brand Tonight Show with “Spend The Night”
SocialMay 5, 2026

Missed Chance to Brand Tonight Show with “Spend The Night”

I think there was a missed opportunity here to use 'Let's Spend The Night Together' as a slogan....

By Brian Steinberg
Blondie's Meta Twist Spooks Even Sleepy Daisy
SocialMay 5, 2026

Blondie's Meta Twist Spooks Even Sleepy Daisy

'Blondie' is getting a little too meta for its own good, and even Daisy, the normally sleepy dog who rarely does anything noticeable, is roused and worried by the dark possibilities... https://t.co/Ut0PtVYs95

By Brian Steinberg
PARA Investor Call Begins with CEO, CFO, COO
SocialMay 4, 2026

PARA Investor Call Begins with CEO, CFO, COO

$PARA investor call is about to start. CEO David Ellison, CFO Dennis Cinelli and COO Andy Gordon are on the call....

By Brian Steinberg
Hope CEO Ellison Publishes Pure Q1 Numbers
SocialMay 4, 2026

Hope CEO Ellison Publishes Pure Q1 Numbers

Waiting for Paramount to post its Q1 earnings report and I am hoping that CEO Ellison will do away with nascent efforts at crafting a quarterly shareholder letter and just post the pertinent numbers....

By Brian Steinberg
CNN NewsNight Risks Distraction Amid Jennings‑Mockler Clash
SocialMay 1, 2026

CNN NewsNight Risks Distraction Amid Jennings‑Mockler Clash

Will CNN's 'NewsNight' get sidetracked by news fight between Scott Jennings and Adam Mockler? https://t.co/r26nbzu9HT

By Brian Steinberg
ESPN News Veteran David Roberts Announces Retirement
SocialApr 30, 2026

ESPN News Veteran David Roberts Announces Retirement

David Roberts, ESPN’s Supervisor of News and Top Studio Shows, to Retire https://t.co/texcAywsWI via @variety

By Brian Steinberg
First-Time Watches of Classic Shows Now More Valuable
SocialApr 30, 2026

First-Time Watches of Classic Shows Now More Valuable

Who remembers NBC's famous 1997 mantra 'If you haven't seen it, it's new to you'? Now in 2026, AMC suggests NBC may have been ahead of its time, and is making the case that first views of even older shows...

By Brian Steinberg
First-Time TV Series View Is Premium Inventory
SocialApr 30, 2026

First-Time TV Series View Is Premium Inventory

Many fans don’t watch TV series when they are first available, soAMC Global Networks has suggested to advertisers that the first view of a series is worth more, and should be seen as a premium piece of inventory — even...

By Brian Steinberg
AMC Shifts From Prestige Dramas to Sports Programming
SocialApr 30, 2026

AMC Shifts From Prestige Dramas to Sports Programming

AMC Global Media is known for high-level dramas such as “Mad Men,” “Dark Winds” and “Better Call Saul.” Now the peak-TV purveyor thinks it can make a scene by playing sports.... https://t.co/7AjcbSe4FC

By Brian Steinberg
CW Partners with ESPN, Opts for Bundling over Solo Streaming
SocialApr 29, 2026

CW Partners with ESPN, Opts for Bundling over Solo Streaming

The CW will stream its 800 hours of sports content on ESPN's broadband service, a sign that bundling may be a more attractive prospect for some TV outlets than launching yet another stand alone streaming option.... https://t.co/EBd41pyqp6

By Brian Steinberg
Disney Asserts FCC Record Proves Continued Licensing Qualifications
SocialApr 28, 2026

Disney Asserts FCC Record Proves Continued Licensing Qualifications

Disney on FCC licenses: 'We are confident that record demonstrates our continued qualifications as licensees under the Communications Act and the First Amendment and are prepared to show that through the appropriate legal channels....'

By Brian Steinberg
Company Bets on Paper over AI for Profits
SocialApr 28, 2026

Company Bets on Paper over AI for Profits

Corporate bellwether JC Dithers & Co. bravely refuses to invest further in A.I., believing paper-based processes and full time employees will deliver fuller profit margins than digital automation... https://t.co/NdP2BXLFhE

By Brian Steinberg
Terrible Headline; Trails Filing for Divorce Soon
SocialApr 26, 2026

Terrible Headline; Trails Filing for Divorce Soon

This is actually a terrible headline, lacks many elements critical to SEO best practices and does nothing for pickup via social media or A.I. ingestion. Please alert the local superior court that the Trails will be seeking a divorce in...

By Brian Steinberg
Upfronts Still Move Billions, but TV Viewership Wanes
SocialApr 24, 2026

Upfronts Still Move Billions, but TV Viewership Wanes

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars tied to commercials. As for TV, not so much..... https://t.co/23ANfT2Zg1

By Brian Steinberg
LinkedIn Lands Fan on NFL Draft Broadcast
SocialApr 24, 2026

LinkedIn Lands Fan on NFL Draft Broadcast

Fernando Mendoza wasn't going to attend the NFL Draft..... but he did turn up in a commercial break during ESPN's telecast of the event, thanks to LinkedIn..... https://t.co/ZZy8br1ECI

By Brian Steinberg
Comcast Q1 Earnings Call Kicks Off with Top Executives
SocialApr 23, 2026

Comcast Q1 Earnings Call Kicks Off with Top Executives

Comcast Q1 investor call is about to begin... Brian Roberts, Mike Cavanagh, Jason Armstrong are on the call... $CMCSA

By Brian Steinberg
Goodell Joins Disney's Push for 2027 Super Bowl
SocialApr 23, 2026

Goodell Joins Disney's Push for 2027 Super Bowl

Now even NFL boss Roger Goodell is getting in on Disney's months-long bid to promote the 2027 Super Bowl (of course, the NFL is now a 10% owner of Disney's ESPN).... https://t.co/Bs6iVSzFJI via @variety

By Brian Steinberg
TV News Must Reinvent or Face Audience Extinction
SocialApr 20, 2026

TV News Must Reinvent or Face Audience Extinction

A media consultancy that helped create the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings.... https://t.co/sciFmWrOuM

By Brian Steinberg
Creators Invade TV News: Revive or Replace?
SocialApr 20, 2026

Creators Invade TV News: Revive or Replace?

TV News Goes Crazy for Creators: Will Digital Mavericks Add Life to Old Format or Wipe it Out? https://t.co/eJwkrRcMVN via @variety

By Brian Steinberg
Disney Demands $10M for 30‑second Super Bowl Ad
SocialApr 16, 2026

Disney Demands $10M for 30‑second Super Bowl Ad

Scoop: Disney has told advertisers it believes they should pay $10M for a 30-sec ad in the company's 2027 telecast of Super Bowl LXI, according to four people with knowledge of negotiations, but the price tag has some marketers sitting...

By Brian Steinberg
Paramount Hires New Ad Chief to Chase Streaming Dollars
SocialApr 16, 2026

Paramount Hires New Ad Chief to Chase Streaming Dollars

Paramount’s new ad sales chief Jay Askinasi, takes his first public spin as the company readies for upfront meetings. His task is to snare new ad dollars for streaming even as PSKY's TV properties are shedding Madison Avenue support.... https://t.co/0stHwS9Jzn via...

By Brian Steinberg
CBS Greenlights “Flint” Starring JB Flint, a Rogue Cop
SocialApr 15, 2026

CBS Greenlights “Flint” Starring JB Flint, a Rogue Cop

They finally made @JBFlint into a TV show? CBS developing "Flint," about “a burnt-out LAPD detective who, on the verge of retirement, is blindsided when the city extends his service... Determined to get fired, he breaks rules and disobeys orders..." https://t.co/Qy9GxVOLMB

By Brian Steinberg
Christine Romans to Host New NBC News Now Show
SocialApr 15, 2026

Christine Romans to Host New NBC News Now Show

TV-news veteran Christine Romans is getting a new two-hour show on NBC News' live streamed service while being elevated to chief business correspondent. Her program, which launches this summer, will bring NBC News Now to 14 original hours per weekday ...

By Brian Steinberg
Ari Shapiro Joins Audie Cornish for CNN Podcast
SocialApr 15, 2026

Ari Shapiro Joins Audie Cornish for CNN Podcast

NPR veteran Ari Shapiro follows Audie Cornish over to CNN....the two will team on a new podcast https://t.co/hflf6XC4wQ via @variety

By Brian Steinberg
Meta‑media Newsletter Author Suspended After Factual Errors
SocialApr 14, 2026

Meta‑media Newsletter Author Suspended After Factual Errors

I think all six people who care intently about this have been able to weigh in.... Writer of media newsletter recapping media newsletters suspended after errors https://t.co/09pn5Q5CN1

By Brian Steinberg
Ally Shifts Ad Spend From Cable to Women's Sports
SocialApr 14, 2026

Ally Shifts Ad Spend From Cable to Women's Sports

Financial-services firm Ally wanted to increase the ad dollars it spent on women's sports. To do so, it cut the commercials it ran on traditional entertainment-focused cable networks.... https://t.co/BmFwrCvBNw via @variety

By Brian Steinberg
Even Wholesome Historical Fiction Can Inspire Bizarre Behavior
SocialApr 11, 2026

Even Wholesome Historical Fiction Can Inspire Bizarre Behavior

'Silly Philly' would appear to be exactly the sort of historical fiction any young person would do well to read, but it also seems to have taught young Billy how to turn his head around 180 degrees like a demon-spawn,...

By Brian Steinberg
Veteran CNN Correspondent Stephanie Elam Departs After 20 Years
SocialApr 10, 2026

Veteran CNN Correspondent Stephanie Elam Departs After 20 Years

Stephanie Elam, a veteran CNN correspondent, is leaving the network after working there for 20 years across two different stints that had her covering financial markets, natural disasters and even the death of Prince.... https://t.co/rE5R91jb6a via @variety

By Brian Steinberg
CNN Promotes Digital Veteran Alex MacCallum to COO
SocialApr 10, 2026

CNN Promotes Digital Veteran Alex MacCallum to COO

CNN names Alex MacCallum chief operating officer, a move that appears to boost an exec known for her digital expertise over colleagues who specialize in more traditional journalism.... https://t.co/osNbVzRd7t via @variety

By Brian Steinberg
Warner Revives TNT Boxing with Monthly DAZN Partnership
SocialApr 9, 2026

Warner Revives TNT Boxing with Monthly DAZN Partnership

HBO got out of the TV-boxing arena in 2018, but Warner Bros. Discovery is putting TNT back into the ring with a monthly boxing showcase under a new partnership with DAZN https://t.co/TelewKL1dV via @variety

By Brian Steinberg
Shaq to Lead New Professional Dunking League
SocialApr 6, 2026

Shaq to Lead New Professional Dunking League

Shaquille O’Neal is going to be the commissioner of a new professional sports league devoted to dunking. Yeah, I said it.... https://t.co/SOf4OXuY52 via @variety

By Brian Steinberg
Coca-Cola Taps Iconic Jingle Archive to Stand Out
SocialApr 6, 2026

Coca-Cola Taps Iconic Jingle Archive to Stand Out

Coca-Cola uses something only a handful of corporations can -- a massive archive of promotions that won over large audiences -- in bid to stand out in the ad pack. Beverage giant revives its famous 'I'd like to buy...

By Brian Steinberg
Ozempic Launches Mac‑vs‑PC Style Ad with Long, Hodgman
SocialApr 4, 2026

Ozempic Launches Mac‑vs‑PC Style Ad with Long, Hodgman

Ozempic appears to have hired Justin Long and John Hodgman for an ad campaign that tries to evoke the old Apple Mac vs. PC ads.... https://t.co/iTmputOvQk

By Brian Steinberg
Savannah Guthrie's Return Could Redefine Morning TV
SocialApr 3, 2026

Savannah Guthrie's Return Could Redefine Morning TV

Inside Savannah Guthrie's return to NBC's 'Today' -- a brave choice by the anchor that could take morning TV into uncharted territory... https://t.co/9pNaPrbqmu via @variety

By Brian Steinberg
Screen‑Free Sundays: Kids Read Vintage Papers with Pets
SocialApr 2, 2026

Screen‑Free Sundays: Kids Read Vintage Papers with Pets

What can be more wholesome than forcing your young child to sequester his electronic devices and video screens in favor of poring over old Sunday broadsheets from the 1960s and 70s with a favorite pet? https://t.co/o6lmz0vMxm

By Brian Steinberg
Tanya Simon's 60 Minutes Tenure at Risk
SocialApr 2, 2026

Tanya Simon's 60 Minutes Tenure at Risk

Scoop: Tanya Simon, only the fourth executive producer in the history of '60 Minutes', could be removed from the role later this year if CBS News executives decline to renew a one-year deal that put her in the job... https://t.co/txtszT64s7 via...

By Brian Steinberg
Publicis Acquires 160over90, Linking WME Talent with Agency
SocialApr 2, 2026

Publicis Acquires 160over90, Linking WME Talent with Agency

Just in: French ad giant Publicis Groupe will acquire sports-marketing firm 160over90 from WME, unveils strategic partnership enabling collaboration between WME’s talent roster and Publicis

By Brian Steinberg