Brian Steinberg

Brian Steinberg

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Variety media reporter; covers TV/advertising industry, streaming economics, and sponsorship.

Kristen Welker Fronts NBC's New Subscription Briefings
SocialFeb 22, 2026

Kristen Welker Fronts NBC's New Subscription Briefings

Kristen Welker is the face of a new pitch from NBC News for its recently launched subscription product, which touts 'exclusive briefings' for SOTU and 'regular video briefings from my expert colleagues' https://t.co/SMpEmiJZeo

By Brian Steinberg
Paramount Skydance Faces Talent Challenges Amid Crucial Phase
SocialFeb 21, 2026

Paramount Skydance Faces Talent Challenges Amid Crucial Phase

As Paramount Skydance careens through one of the more pivotal chapters in its short existence, it appears to have talent problems.... https://t.co/ou55mmDguf via @variety

By Brian Steinberg
Celebs and Fighter Spotlight Paramount Amid Warner Takeover Saga
SocialFeb 20, 2026

Celebs and Fighter Spotlight Paramount Amid Warner Takeover Saga

Anderson Cooper, Stephen Colbert and Sean Strickland Draw Scrutiny to Paramount While Bid for Warner Plays Out https://t.co/ou55mmDguf via @variety

By Brian Steinberg
ESPN Ditches Sunday Night Baseball for New Venture
SocialFeb 20, 2026

ESPN Ditches Sunday Night Baseball for New Venture

Last year, ESPN and Major League Baseball appeared to have struck out. A decades-old alliance was torn asunder, with the Disney sports giant backing away from “Sunday Night Baseball.” ESPN believes it has gotten its corporate mitt on something better. https://t.co/P87paXqRNS

By Brian Steinberg
ESPN, MLB Launch Streaming Games to Win Die‑hard Fans
SocialFeb 20, 2026

ESPN, MLB Launch Streaming Games to Win Die‑hard Fans

ESPN, MLB Take New Swing at Games They Hope Bring Die-Hard Fans to Streaming https://t.co/P87paXqRNS via @variety

By Brian Steinberg
CBS, 60 Minutes, Inside Edition Exit NYC Offices
SocialFeb 19, 2026

CBS, 60 Minutes, Inside Edition Exit NYC Offices

60 Minutes, CBS Sports, Inside Edition to Leave Longtime New York Offices in Real Estate Shuffle https://t.co/utXev5vUHw via @variety

By Brian Steinberg
Roku Hires Former Snap, Meta Exec to Lead Ads
SocialFeb 18, 2026

Roku Hires Former Snap, Meta Exec to Lead Ads

Roku taps Patrick Harris, a veteran of Snap and Meta, to run advertising sales.... https://t.co/0mYOElGbjg via @variety

By Brian Steinberg
Cooper's Ready Statement Highlights CBS's Decision Chaos
SocialFeb 17, 2026

Cooper's Ready Statement Highlights CBS's Decision Chaos

My only other note on Anderson Cooper's CBS exit is the fact a statement from Anderson on his departure was at the ready while the network had none should tell you all you need to know about the...

By Brian Steinberg
Paramount Skydance Mulls 15% Staff Layoffs Amid CBS Cuts
SocialFeb 12, 2026

Paramount Skydance Mulls 15% Staff Layoffs Amid CBS Cuts

The axe is still swinging above CBS News. The Paramount Skydance unit is considering a fresh round of layoffs, according to three people familiar with the matter, and the cuts could total at least 15% of current staff... https://t.co/jKKuul7ixE via @variety

By Brian Steinberg
Disney Revives Super Bowl Broadcast with 2027 ManningCast
SocialFeb 11, 2026

Disney Revives Super Bowl Broadcast with 2027 ManningCast

Disney plans a Super Bowl 'ManningCast' in 2027 and is readying a suite of content tie-ins across the company to boost its first Big Game telecast since 2006 https://t.co/SeOEIMWDUR

By Brian Steinberg