Recent Posts
Social•Feb 19, 2026
Tease, Don’t Tell: Subject Lines Spark Curiosity
Most subject lines announce. The best ones tease. "Our New Spring Collection" tells me what's inside before I open it. There's nothing left to be curious about. "We almost didn't release these" makes me need to know why. One gives away the answer. The other opens a question I can only close by reading.
By Chase Dimond
Social•Feb 18, 2026
One Quirky Prop Turned a Bland Shirt Ad Into Bestseller
Every shirt ad looked the same. One prop changed everything. In 1951, Hathaway was a small shirt company from Maine that most people had never heard of. They had a $30,000 ad budget, a fraction of what their competitors were spending,...
By Chase Dimond
Social•Feb 18, 2026
AI Retention Beats Humans by Making Competitors Look Inferior
I teach retention for a living. I've built post-purchase flows for 200+ brands. But I just heard a demo of an AI trying to retain a canceling Spotify customer. And it used tactics most human reps never even attempt. Customer: "You raised...
By Chase Dimond
Social•Feb 17, 2026
Instant Ad Research: Hours Turned Into Seconds
Most ad research is manual and slow. This does in seconds what used to take hours. Competitor hooks, angles, and what to test next. Check it out. I'm proud to be a paid advocate for them.
By Chase Dimond
Social•Feb 13, 2026
Great CTAs Echo Customer Intent, Not Commands
The best CTAs don't sound like CTAs. "Submit." No one in the history of the internet has been excited to "submit." "Buy now" vs. "I need this" "Subscribe" vs. "Count me in" "Learn more" vs. "Show me how it works" Generic CTAs describe the action. Great CTAs...
By Chase Dimond
Social•Feb 13, 2026
Scaling Brands Must Eliminate Tax Inconsistencies or Face Audits
At scale, tax mistakes stop being mistakes. They become red flags. Here's what most brands don't realize: States aren't looking for perfection. They're looking for inconsistency. 🚩 When your collected tax doesn't match your filings 🚩 When registrations lag behind where you're actually...
By Chase Dimond
Social•Feb 4, 2026
Unlock Hidden Revenue with Complete Email Flows
5 signs your email program is leaving money on the table. And what to fix first: 1. Under 20% revenue from email Check if you have these 8 flows running: Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Cross-Sell, Win-Back, Back in Stock....
By Chase Dimond
Social•Feb 3, 2026
One AI Prompt Audits Your Email Program with Dollar Insights
One AI prompt to audit your entire email program. Fill in your data. Get a real breakdown with dollar amounts. Works with ChatGPT, Claude, Gemini - whatever you use. Full prompt in the tweet below 👇 https://t.co/Viz4mdJwZe
By Chase Dimond
Social•Feb 3, 2026
Six Proven Copywriting Formulas for Powerful Ads
Marketers, Here’s a table with 6 copywriting formulas for writing effective ads. Bookmark this 🔖 https://t.co/7S7kP7Bs6C
By Chase Dimond